BrainMass
Business Level StrategyHow does a company make a profit?Be customers’ “best” optionBut not all customers value the same featuresUniqueEither monopolyOr more likely, differentiate on some characteristic / priceMarket AnalysisGeneric business-level strategiesCost leadership vs. differentiatorsBroad vs. focused strategiesFour generic business-level strategies:Broad Cost LeadershipBroad DifferentiationFocused Cost LeadershipFocused DifferentiationValue Creation FrontierCurve represents customers trade-offs between low price and featuresLocation of firm represents low price vs. featuresSize of firm represents broad vs. focusedWhat can be learned from the curve?Market segments, strategic groups, rivalsWhat customers are unsatisfiedWhich direction can our firm move to reduce rivalryTactics for Managing IndustriesFragmented industries can be focused using:ChainingFranchisingHorizontal mergerseBusinessTactics for managing rivalriesPrice signaling / tit-for-tatPrice leadershipNonprice competitionMarket penetration / entrenchmentProduct proliferationCapacity control ................
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