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Introduction to Craigslist!

How Much Does it Cost to Advertise on Craigslist?

Placing a posting on Craigslist does not cost a cent! Craigslist is a FREE online community where people exchange information and services.

What are the Steps for Creating a Posting on Craigslist?

The first step is to visit and set up an account. Establishing an account takes less than five minutes and allows members to place postings. We have included over 14 screenshots to help walk you through the setup process.

How Long Will a Posting be Active on Craigslist?

Craigslist does not have a specified time period where postings are removed from their system. However, new postings appear first on the page, pushing older postings down so fewer visitors see the posting.

What Would Cause a Posting to Get Flagged and Removed?

Craigslist does not have an official review policy, but instead relies on fellow members and the community to self-regulate the content. The number one reason a posting will be flagged is if it has been placed in an incorrect category. However, many By Referral Only members have discovered that local agents hoping to gain a competitive edge are flagging their listings. Once a posting is flagged twice, it is automatically removed. There are no consequences for being flagged.

Do Postings Ever Need to be Re-Posted?

Since new postings appear first on the Craigslist system, your previous posting will continue to be pushed further and further back. Because of this, it is important to

re-post several times a week. Re-posting is a simple process that only takes a few minutes, but dramatically increases the effectiveness of the posting.

What Tools Exist to Make Postings Easier and More Effective?

A number of members have experienced great success using postlets to help develop their postings. To set up a free account with postlets, visit . Postlets creates and hosts a dedicated classified ad on and submits a listing to over ten classified search engines including Craigslist. Postlets also provides the user the HTML code for the posting.

What Postings Have Been Generating Results for Members?

The feedback from By Referral Only members is that the same verbiage used on the All Purpose Cards and Ugly Yellow Signs has generated the best results. One member, Chris Hancock, found this approach to be so successful that he had to stop posting his listings on Craigslist because he was inundated with leads. We have included over 15 different sample ads contributed by fellow By Referral Only members. These ads have generated fantastic results for the members who have used them.

Setting up a Craigslist account!

Sample ads for Craigslist!

Creating an Ugly Yellow Sign for Posting on Craigslist!

Tips and Strategies from the

By Referral Only Community

1. Sign up for an account. This helps you keep track of your ads and also makes it easy to recycle.

2. To increase you ad exposure, repost your ads at least three times a week.

3. Sign up for a free Web traffic meter such as to monitor the effectiveness of your marketing.

4. Place HTML codes at the bottom of all your posts to promote multiple listings from one post and point visitors to your Web site.

5. Make your ads generic for easy revision and recycling.

6. You can use Craigslist to market specific properties or to promote traffic to your myWebLeads and/or web site.

7. Set up a free account at . This service submits your listings to over ten other classified search engines.

8. Use HTML on your ads and take control of how they look. There is a lot you can do with a Craigslist posting.

9. Do not get frustrated if your posting is flagged. It is bound to happen. It is likely your competitor trying to get an edge! Rather than get discouraged, just go ahead and re-post the listing.

Member

-----------------------

How to Use

Inside:

o Introduction

o Setting up an account

o Sample ads

o

Step 8 – Congratualtions! You now have an account. To begin your first posting, click “go.”

Step 9 – Click on “housing offered” under the various types.

Step 8— Congratulations! You are now a member of craigslist. To begin your first posting, click the go button.

Step 10 – Click on “real estate for sale” under the various categories.

Step 6 – Select your Craigslist password.

Step 2— Click on the “My Account” link.

Step 2— Click on the “My Account” link.

Step 2— Click on the “My Account” link.

Step 2 – Click on the “my account” link.

Step 3 – Enter your preferred email address and type in the verification code.

Step 1- Type in your browser.

Step 4 – You will receive a message directing you to your email to activate your account.

Step 5 – Click on the link embedded in the email from Craigslist.

Step 7 – Accept the Craigslist terms of use.

Step 11 – Create your posting by filling in the various fields and click “continue.”

Next, you will receive confirmation that your posting is in the process of going live.

Craigslist Tips

Postings descriptions default to plain text; however, you can copy and paste HTML code into the field.

Select the anonymous email address provided by Craigslist to avoid receiving unsolicited emails.

Perspective buyers love photographs! Whenever possible, make sure to include photographs and illustrations with your

postings.

You will then receive an email from craigslist notifying you that your posting has listed.

Copyright 2007 By Referral Only. This information is solely advisory and should not be substituted for legal, financial or tax advice. Any and all financial decisions and actions must be done

through the advice and counsel of a qualified attorney, financial advisor and/or CPA! We cannot be held responsible for actions you may take without proper financial, legal, or tax advice!

Step 12 – Preview your posting. If satisfied, click “continue” to post on Craigslist.

Craigslist Helped

Brad Make Over

$25,555.00 in 45 Days

Thanks to his use of HTML code, Brad Butner’s Craigslist postings always stand out from the competition.

Brad’s postings always include eight to ten photos, virtual tours, links to his site, and a thorough description of the home.

Brad’s Craigslist postings have helped him generate over

$25,555.00 of commissions

in the last 45 days!

Tip from Dean

Be cautious of not discounting an entire strategy because one or two pieces have not worked for you in the past.

The purpose of “Member Breakthroughs” is to get you thinking about how you can put your personal thumbprint on a similar strategy.

Your mission is to review the materials being presented … sifting for the nuggets that WILL work in your marketplace today.

Bank Owned Home

Gov’t Loans Available

FREE Recorded Message

1-877-xxx-xxxx Ext. xxx

Agent Details

Contributed by Chris Hancock

Owner in Distress

Let’s Make a Deal

FREE Recorded Message

1-877-xxx-xxxx Ext. xxx

Agent Details

Contributed by Chris Hancock

Attention Investors

Nice Rental Property

FREE Recorded Message

1-877-xxx-xxxx Ext. xxx

Agent Details

Contributed by Chris Hancock

Let Your Voice Be Heard!

If you want to be spotlighted in a future Member Breakthrough or have a suggestion for a topic you would like to see addressed, email Todd Asbell at toddasbell@.

Note: Microsoft Publisher

is the optimal (PC) tool to create an Ugly Yellow Sign Ad to post on Craigslist because it allows you to save a file as a jpeg image.

Home For Sale

Nice Tree-Lined Street

Free Recorded Message

1-877-xxx-xxxx Ext. xxx

Agent Details

Contributed by Chris Hancock

Member Breakthroughs

Member Breakthroughs spotlight what strategies are currently generating bankable results for fellow By Referral Only members.

The information presented focuses on what has been working for the members being highlighted and may need to be tweaked for your particular market or style of business.

Member Breakthroughs help illustrate how real estate and mortgage consultants inside the community are applying different techniques.

Member Breakthrough Note From Brad Butner

By Referral Only member Brad Butner has found Craigslist to be the perfect venue to promote his listings and attract 5-star prospects. Asked if Craigslist works the same everywhere, Brad responded, “Craigslist is especially interesting because its effectiveness can dramatically vary based on location. I’ve visited with members that consistently close one or two transactions a month from Craigslist, while other members will post and never receive a single call. I guess the key is to keep testing until you discover what works in your area, especially since it is free.”

Step 1 – Open Publisher. Click on File > New to open a new document.

Home For Sale

Zero Down Payment

Free Recorded Message

1-888-555-5555 Ext. 555

Copyright 2007 Rocky Mountain Mortgage Group, LLC. This information is solely advisory, and should not be substituted for legal,

financial or tax advice. Any and all financial decisions and actions must be done through the advice and counsel of a qualified attorney,

financial advisor and/or CPA! We cannot be held responsible for actions you may take without proper financial, legal, or tax advice!

Then Double click on the box, displaying various text box formatting options. Click on the drop down menu next to color and select “Ugly Yellow” or any other color you desire.

Then Double click on the box, displaying various text box formatting options. Click on the drop down menu next to color and select “Ugly Yellow” or any other color you desire.

Step 2 – Click on the “Text Box” button and create the size of text box you desire.

Step 3 – Double click on the text box, displaying various formatting options.

Click on the drop down menu next to color and select the color you desire.

Step 5 – Save your file as a jpeg image by clicking on file then Save As.

Home For Sale

Zero Down Payment

Free Recorded Message

1-888-555-5555 Ext. 555

Step 4 – Inside of the text box, enter the content for your Ugly Yellow Sign Ad. Make necessary adjustments to the font, font size, and centering.

Congratulations!

You have successfully created your Ugly Yellow Sign for posting on Craigslist.

Step 6 – Select the folder you will save to, and type the file name in the File name window. Click the drop-down arrow in the “Save as type” window and select JPEG File.

Step 7 – On the same menu, click Change and click the radio button for Web (96 dpi) resolution. Then click the OK button and Save.

Member Breakthrough Note From Chris Hancock

By Referral Only member Chris Hancock has found that posting the above messages with the same verbiage as he uses on his Ugly Yellow Signs and All Purpose Cards generate more calls to his recorded message. Chris posts these messages under real estate for sale and services offered. Chris’s postings are occasionally flagged but he says, “It’s generally another agent that is doing the flagging. I’ve actually gotten accustomed to my postings being removed. It does not bother me anymore. Three days a week I am updating my postings, so I just go ahead and re-post any flagged items.”

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Craigslist provides local classifieds and forums for jobs, housing, for sale, personals, services, local community, and events.

Must Sell Today

Low / Zero Down

FREE Recorded Message

1-877-xxx-xxxx Ext. xxx

Agent Details

Contributed by Chris Hancock

Why Rent When

You Can Buy?

Visit my website! Don’t throw your money away on rent and have nothing to show for it!

It’s a BUYERS market and I can get you a mortgage, I have several programs with

no money down!

Call me today Patrick 407-555-5555



Contributed by Patrick Keefauver

Craigslist

to Generate

More Leads!

o Posting Ugly Yellow Signs

o And community tips & strategies!

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