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Marketing Collateral Guidelines for Identity Guard ProductsAbout this DocumentThis document has been developed to provide guidelines to IDENTITY GUARD? affiliates and other third parties. The following guidelines must be adhered to when developing marketing content related to IDENTITY GUARD? products or services. All IDENTITY GUARD? related marketing collateral must be approved prior to use. Failure to obtain such approval prior to use may result in termination of your rights to market IDENTITY GUARD? products and services. If any of these terms are breached, you agree that all of your commissions will be forfeited.Section I: Intellectual Property Use & Notices: Trademarks & Copyrights1. TRADEMARK STYLEo Any trademark notice (?, SM, OR TM) MUST appear (unless technically impossible), in superscript and be used in accordance with the following rules: -In headings (aka display) – each occurrence-In copy– first mention on each pageo Trademarks must be presented in ALL CAPS unless used in a title or header. In title’s and header’s the trademark may be presented in the same font treatment as surrounding text, but a trademark notice symbol must be present2. TRADEMARKSo Our registered trademarks include the following:-IDENTITY GUARD?-EXTRA CAUTION?-ID RISK ASSESSMENT?MOBILE LOCKBOX?-PRIVACYPROTECT?-TOTAL PROTECTIONSMo Partner registered trademarks-ZONEALARM? Internet Security Suite-ID VAULTTM3. TRADEMARK DISCLAIMERo Any Intersections’ trademarks that appear on Web pages must be included (in the order in which they appear on the page) in the following example disclaimer:-IDENTITY GUARD and EXTRA CAUTION are registered trademarks of Intersections Inc.-All Caps are optional in the disclosure notice.-There is no comma between “Intersections” and “Inc.”-Only include trademarks of services that appear on the page.USE OF “IDENTITY GUARD”:o IDENTITY GUARD is a “brand” and not a company nameo Never refer to IDENTITY GUARD as the actual service/product. IDENTITY GUARD does not help protect you against identity theft, however IDENTITY GUARD Total ProtectionSM does help protect you against identity thefto Trademarks are adjectives and must never be used as nouns or in a possessive form in copy.WRONG: Identity Guard’s Extra Caution will help keep you protected.RIGHT: The IDENTITY GUARD? EXTRA CAUTION? service will help keep you protected.Section II: Offers, Content & Graphics, Endorsements1. OFFERSo FREE CREDIT REPORT OFFERS-Offers that includes a credit report marketing expressly or impliedly for “Free” (including any trial offers that include a free credit report as a marketed feature) are prohibited.-In other words, marketing “Free credit report” is prohibited. This also includes marketing “free credit file”,” free credit history”, “free credit check” and “free credit summary”. -Acceptable terms are “free credit score” and “free credit rating”.-Free trial offers that indicate a credit report is included in the product/service implies a “free credit report” and is therefore prohibited. o FREE TRIAL OFFERS-FREE Offers (Trial, Score, etc.) must include the notice of “with enrollment” in close proximity to the most prominent use of the word “FREE”. The purpose of this disclosure is to clarify that the FREE offer is only available when the customer enrolls in the service.o NEGATIVE OPTION OFFERS (CUSTOMER IS BILLED UNTIL THEY CANCEL)-Negative Option offers require the following disclosure: “If you do not call to cancel your membership within the <30> day trial period, you will be billed <$19.99> per month thereafter. You can call to cancel your membership at anytime.”2. CONTENT & GRAPHICSo PRODUCT DESCRIPTIONS - GENERAL-Avoid the use of the word “safeguard” or “guard”; use “protect” instead.-DO NOT USE absolutes: *The service will notify you of certain changes in your credit file. Not ALL changes. *Notifications of changes are not “immediate” but rather “quick” or “prompt”. *Monitoring of credit files is not done “daily” but rather “every business day”. This must also be clear if advertising “24 hour protection” and only for advertising Total Protection. *We can help you to protect your identity; recover from identity theft. The inclusion of the words “help you” is key. Never imply we can completely protect you or completely help you recover, nor that we “Stop” or “Prevent” identity theft from occurring. *While a comprehensive service, do not claim Total Protection is the most comprehensive service available today unless you provide a recent competitive review that shows it’s a true statement *Do not claim that Total Protection provides “total” or “complete” protection from identity theft.-Never state that the service will help you improve or fix your credit/score. We are not a credit repair or counseling agency. Therefore, avoid the use of phrases such as: *Fix any credit issues *Set your credit straight *Improve or increase your credit score *Clean your credit *Repair your credit *Lower your monthly payments *Provide credit secretso PRODUCT DESCRIPTIONS – TOTAL PROTECTION-Do not use “Total Protection” as a way of describing the product or service. For example, it is not permissible to state: “Total Protection from Identity Theft. Buy Identity Guard.”-Do not refer to Total Protection as a “plan”o PRODUCT DESCRIPTIONS – INTERNET SURVEILLANCE-Internet Surveillance cannot detect whether the customer’s information is being traded or sold by identity thieves, however it does a daily surveillance of the Internet's financial black markets known to be frequented by identity thieves. It does not monitor “all back alleys”.o PRODUCT DESCRIPTIONS – CREDIT REPORTS/SCORES-Credit reports and credit scores are based on data from the three credit reporting agencies. The scores are NOT Equifax, Experian or TransUnion scores. Any statements referencing scores should never state “scores FROM the bureaus” but should state “scores based on data from the bureaus”.-Do not write anything derogatory about the three credit bureaus. Do not focus on the following: *Mistakes or errors in credit data *Issues with the dispute process *Selling consumer data *Refer to Equifax, Experian and TransUnion as “The three major Credit Reporting Agencies” not “The three main credit bureaus”.-Avoid any derogatory references to financial institutions-We do not “pull” credit information. We “obtain” it (with authorization). Do not use “pull”, use “obtain” or “access”.-To use the Equifax, Experian or TransUnion or any other third party logos, affiliates must obtain permission from the third party to use their respective trademarks. o PRODUCT DESCRIPTIONS - $1 MILLION IDENTITY THEFT INSURANCE-IDENTITY GUARD? $1 million loss reimbursement insurance with no deductible. Our simple promise to our customers: if identity thieves steal your money, we will make sure you get it back. Period!-Never refer to the $1 Million Identity Theft Insurance as a guarantee or warranty.-Cannot send customers to a page solely promoting insurance.-Cannot call the insurance documents a “certificate” or “policy.”-May refer to the service as “one of the most comprehensive” but not in absolute terms, e.g., “The first” or “The best.”-“$1 Million Loss Reimbursement Identity Theft Insurance” is an approved reference.-The “Simple No Nonsense Disclaimer” is optional. -Simple no-nonsense disclaimer: On the slim chance that your money is stolen by identity thieves while you are a customer, you will be reimbursed the difference between your actual loss and the amount reimbursed to you by your financial institution, up to $1 million. The major stipulations are that you: report your loss to us within 90 days; you let us help you recover your losses, you apply for reimbursement from your financial institution.* -The Disclosure is mandatory and may appear in fine print at the bottom of the page. There should be an asterisk or other identifier on the most prominent mention of the benefit, linking to the footnote. *Disclosure: *Reimbursement will be provided by insurance carrier. Insurance underwritten by National Union Fire Insurance Company of Pittsburgh, Pa. The description herein is a summary only. It does not include all terms, conditions and exclusions of the policies described. Please refer to the actual policies for complete details of coverage and exclusions. Coverage may not be available in all jurisdictions and is subject to actual policy language.o CUSTOMER BASE-The company that has protected more than 33 million customers is proud to offer IDENTITY GUARD?-NOTE: The 30 million must always be attributed to Intersections Inc. and includes the total number of customers protected since the company began. Do not state that it is the current customer population.3. ENDORSEMENTSo PC WORLD-IDENTITY GUARD? TOTAL PROTECTIONSM – PC World’s #1 Rated Service, April 2008o JAVELIN-IDENTITY GUARD? TOTAL PROTECTIONSM – Best in Class, Javelin 2009 Consumer Identity Protection Services ScorecardSection III: Web Placement1. PROHIBITED PLACEMENTo IDENTITY GUARD creative is prohibited on any webpage containing credit repair or debt consolidation services or advice. This includes banner advertisements and text links.o IDENTITY GUARD creative is prohibited in any deceitful or unjust marketing campaigns. This includes banner advertisements and text links.Section IV: Negative Key Wordsidentity identity guard loginidenity guardidentity gaurdidentity gidentity guid guardidentity guaridenty guardidentity protectionidguardidentity guaidentity identiy guardhow to cancel identity guardidentity guard membersidentify guardidentity gueardidenityguardindentity guardidentitygaurdcancel identity guardidenity gaurdidenty guard logincostco identity guardidentyguard800-452-2541identity guard credit reportidentiguardidentiity guardidentity guard log inidentityguard membersidentity guard member login scores identity guardidentitiy guardidentity guard free trialintersections identity guardidentity guard login guard websiteidentity guradidentiyguardidenty gaurdidentidy guardidentity guard sign inidentity guard total protectionidentity credit report identity guardmembersidentity identity guard cancelloginidendity guardidentityguardalertidentityguard log in pageidenity identity gardidentity guard byidemtity guardidenety idenitygaurdidentity guard phone membersidnetity secure identity guardcredit protections services plusfree identity guard inc guard loginidentity guard affiliateidentity guard radio commercialidentity guard total protection 30 days freeidentity guard webidentiy gaurdidntity identity guard"" dispute item on credit reportfree trial identity guard gaurdidenitity guardidenitiy guardidentityidentity creditidentity guard commercialsidentity guard trialidentity guardyidentity theft protection and identity guard memberidentity guard protectionidentity guard radio commercialsidentity guard serviceidentity monitoridenty gaudidentyguard credit reportidgaurdindentity gaurdwachovia identity guardcredit gaurdcredit score servicesfree credit report identity guardiddentity guardidentifyguardidentiry guardidentity guard .comidentity guard competitorsidentity guard credit scoreidentity guard lost stolen card servicesidentity guardianidentity gurardidentiy gueardidentuty indentity guard customer service numberthree credit monitorwww identity identity guard1-800-452-2541800 452 2541how to cancel identity guard accountid idenit guardidenitity identi guardidentidy gaurdidentity giardidentity guard credit reportsidentity guard creditprotectidentity guard customer serviceidentity guard free credit reportidentity guard insurance underwritten by national union fire insurance company of pittsburgh, indenity guardidentity guardww.experian identity guardhow to cancel from identity guardhow to get all three of your credit scoresidenity gardidenity identify identity guadidentity guard 3-in-1 credit report with 3 scoresidentity guard basic coverageidentity guard cancellationidentity guard contactidentity guard costcoidentity guard creditidentity guard creditprotectx3identity guard how often get credit reportidentity guard radio commericalsidentity guard reviewidentity guard servicesidentity guardsidentity guard?identity guard? total identityguard 30 day free trialidentityguard scamidentiy identy gardidenty identyty guardintersections creditintersections identity guard partnerslogincostcointersections.3 month trial/identity guardcancel identityguardcontact identity guardhow much does identity guard cost?how much does identity theft cost small business owners?how should employee deal with suspicious emailshow to respond to identity theft guarid guard costcoidenitityguardidenity credit reportidenity gurardident guardidentety gaurdidentigaurdidentity credit reportidentity credit scoreidentity gaurd loginidentity gguardidentity guard change in public recordidentity guard credit protectidentity guard credit score monitoringidentity guard extra cautionidentity guard freeidentity guard free credit scoreidentity guard logoidentity guard radio adsidentity guard wachoviaidentity guard? extra cautionidentity gusrdidentitygraurdidentityguard identy gaurd loginidenty guard websiteidentygauardidentygrade.indenityguardindentiy guardindenty guardintersection creditintersectios.ndentity gurad identity identity guardidentityguard.co.ukidentityguard.omintersections.www/888-452-2541`identity guardcan you cancel identity guardcancelling identity guardcostco identy guardcredit identity guarddentity idenitytheftprotectiondoes identity guard give me my fico scorehow much does identity guard costhow to cancel an identity guard trialhow to unenroll from identityguardi'dnity guardidcentity guardidedtity gardidenatey guardidenaty gaurdideniity idenitty guardidenity gauardidenity idenity guadeidenityguardcreditmonitoringidenityguradidentagaurdidentguardidentifty gaurdidentify gaurdidentify guard credit reportidentify guradidentiiy identit guardidentiti guardidentitiguardidentitty guardidentituguardidentity gaaurdidentity gauardidentity guard + member loginidentity guard 30 day free credit scoreidentity guard 30 day free trialidentity guard 30 day trialidentity guard addressidentity guard cancel accountidentity guard credit scoresidentity guard discountidentity guard familyidentity guard free month trialidentity guard home pageidentity guard how often do they update your scoresidentity guard howard sternidentity guard login pageidentity guard managementidentity guard membershipidentity guard radioidentity guard scoreidentity guard score same as fico scoreidentity guard sign upidentity guard softwareidentity guard trial sternidentity alertidentity guard\identity guard]identity guardfidentity guartidentity guatdidentity gurdidentity gyardidentity%identity+identityguard loginidentityguard scoringidentityguard,,comidentitygurad.cor ................
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