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MKT 435 Self-Assessment Questions

Note: Answers to questions appear on the last page of this document.

1. Which of the following is an internal influence on consumer behavior?

a. Peers

b. Culture

c. Motivation

d. Political groups

e. Family

1. Psychographics are internal influences on consumer behavior.

a. True

b. False

2. Which of the following is an external influence on consumer behavior?

a. Personality

b. Culture

c. Motivation

d. Attitude

e. Emotions

3. Everyone is a member of at least one reference group.

a. True

b. False

4. Which of the following is not a level of social stratification?

a. Upper

b. Middle

c. Working

d. Lower

e. Upper middle

5. Which of the following is not a change in family structure that has influence on consumer behavior?

a. Divorce

b. Single parenting

c. Alternative lifestyle

d. Increase income

e. Blended

6. One characteristic of reference groups is shared beliefs.

a. True

b. False

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MKT 435 Self-Assessment Questions

1. C

7. A

8. B

9. A

10. C

11. D

12. A

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Week Three – Influences on Consumer Behavior

Week Three – Influences on Consumer Behavior

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