I
General Services Administration
Federal Supply Service
Authorized Federal Supply Schedule Pricelist
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ADVERTISING AND INTEGRATED MARKETING SOLUTIONS (AIMS)
FSC GROUP SCHEDULE 541
Contract #GS-23F-0139M
541-1000 Other Direct Costs
541-4B Video/Film Production Services
541-5 Integrated Marketing Services
Contract #GS-23F-0140M (Small Business Set-Aside)
541-1000 Other Direct Costs
541-3 Web Marketing Services
541-4D Conference Events and Tradeshow Planning Services
541-4F Commercial Art and Graphic Design Services
For more information on ordering from Federal Supply Schedules click on the FSS Schedules at fss.
Contract Period: February 28, 2007 thru February 29, 2012
L&M Production Design Group
5510 Cherokee Avenue, Suite 200
Alexandria, VA 22312
Telephone: 703-642-6505
Fax: 703-642-6005
A Woman-Owned Small Business
Contact for Contract Administration
Lisa Nelson (703) 642-6505
TABLE OF CONTENTS
I. About L&M Production Design Group, Inc.
II. Customer Information
III. L&M Capability Statement
IV. Pricing •Labor Rates
• Summary of Awarded Other Direct Costs (ODCs)
V. Awards & Recognitions
Awarded ODCs are comprised of the descriptions listed and are directly applicable to the services provided. L&M Production Design Group, Inc. is advised that based on the specific task identified at the task order level, clause 552.238-75 price reductions may be used to provide a proposed fixed price to the agency to more accurately reflect actual work required. Orders may not exceed the awarded ODCs without a modification to the contract.
I. ABOUT L&M
L&M Production Design Group is a presentation media company. We design
and produce communications solutions that transform information into
powerful results to advance the goals of our clients. Utilization of
communication technology including live meetings and events, Internet
broadcasting, video, podcasts, and CD and DVD technologies provide the vehicles
for delivering our clients' messages effectively. The added advantage is the
implementation of an L&M measurement tool, MORE™, that assesses the
effect of the communication on the target audience.
The company began as a theatrical staging company in 1935, and in 1980
L&M Productions became a division of one of the nation’s largest exposition
services companies. In 1994 the company was purchased by Lisbeth Bagnold,
the former Washington area General Manager, and was given a new name -
L&M Production Design Group, Inc. "Our name reflects the wide range of
production and creative services we offer," says Bagnold. "It also suggests
how we collaborate as a team to craft strong, creative solutions for every
project. Our number-one goal is to deliver the client's message with
maximum impact."
Our size invites creative freedom and hands-on control of the finished
product. A diverse staff permits us to choose solutions from a variety of
resources. We customize each project to meet our customers needs, because
we know that spectacular, effective and affordable events come from creative
ideas, detailed planning, careful management and execution, and experience.
Large or small, our job is to make each event an exciting and motivating
experience for the entire audience and, most importantly, to ensure that your
message has been effectively communicated.
L&M brings you the convenience and expertise of a complete production
facility. We design and produce websites, Internet broadcasts, multimedia
and video. We write scripts, speeches and motivational pieces. We execute
flawless staging, set design and on-site logistics. And we handle all the
details of entertainment and special events production from artist booking to
backstage amenities. The quality of our productions is the difference between
a show that looks good on paper and one whose actual success is
acknowledged by all present.
L&M Production Design Group is a nationally recognized leader in the
business communication industry. We are confident in our capabilities as a
creative presentation media company and take great pride in the total design
concept. Allow us to put our creative production team to work for you -
Transforming Knowledge Into Powerful Results.
II. CUSTOMER INFORMATION
1. Special Item Numbers (SINs) Awarded:
SIN 541-1000 Other Direct Costs
SIN 541-4B Video/Film Production Services
SIN 541-5 Integrated Marketing Services
SIN 541-3 Web Marketing Services (Set-Aside)
SIN 541-4D Conference Events and Trade Show Planning Services (Set-Aside)
SIN 541-4F Commercial Art and Graphic Design Services (Set-Aside)
2. Maximum Order: $1,000,000
3. Minimum Order: $100
4. Geographic Coverage: Worldwide
5. Point(s) of Production: Alexandria, Virginia
6. Statement of Net Price: Labor rate prices shown are net prices. All
discounts have been deducted.
7a. Quantity Discount: None
7b. Media Buying Commissions: L&M Production Design Group, Inc. agrees
that any commissions received for media will either (a) be returned to the ordering agency or (b) applied as a credit to the cost of the project, whichever the agency prefers.
8. Prompt Payment Terms: 1% 10 Days; Net 30
9a. Government Purchase Cards accepted for orders under the micro-purchase threshold.
9b. Government Purchase Cards accepted for orders above the micro-purchase threshold.
10. Foreign Items: N/A
11a. Time of Delivery: As stipulated on individual task orders
issued by purchasing agencies
11b. Expedited Delivery: Contact L&M Production Design Group, Inc.
for expedited delivery.
11c. Overnight and 2-Day Delivery: Contact L&M Production Design Group, Inc.
for overnight and 2-day delivery.
11d. Urgent Requirements: Contact L&M Production Design Group, Inc. for urgent requirements.
12. FOB Point: Destination
13a. Ordering Address: L&M Production Design Group, Inc.
5510 Cherokee Avenue, Suite 200
Alexandria, VA 22312
Phone: (703) 642-6505 Fax: (703) 642-6005
13b. Ordering Procedures: Supplies and services, ordering
procedures, information on Blanket
Purchase Agreements (BPAs) and a sample
BPA can be found at the GSA/FSS
Schedule homepage (fss.schedules).
14. Payment Address: L&M Production Design Group, Inc.
5510 Cherokee Avenue, Suite 200
Alexandria, VA 22312
Electronic Funds Transfer (EBT): Available
15. Warranty Provision: N/A
16. Export Packing Charges: N/A
17. Terms and Conditions of Government Purchase Card Acceptance: Without additional discount
18. Terms and Conditions of Rental, Maintenance and Repair: N/A
19. Terms and Conditions of Installation: N/A
20. Terms and Conditions of Other Services: N/A
21. List of Service and Distribution Points: N/A
22. List of Participating Dealers: N/A
23. Preventive Maintenance: N/A
24a. Environmental Attributes: N/A
24b. 508 Compliance: Information is available on Electronic and
Information Technology (EIT) supplies and
services at .
25. Data Universal Number System (DUNS) Number: 82-556-8454
26. Notification Regarding Registration in the Central Contractor Registration Database (CCR): L&M Production Design Group, Inc. is registered in the Central Contractor Registration Database.
III. CAPABILITIES
At L&M Production Design Group we design and produce communications solutions
that transform information into the kind of results that advance our clients’
communications goals. We deliver communications solutions in two fundamental ways:
Strategic Solutions Component Solutions
• Meetings & Events • Video & Film Production
• Strategic Communications • CD & DVD Production
Solution (SCS) Plans • Internet & Web-enabled Production
• MORE™ • Entertainment & Speakers
• PublicConnect™ • Podcasts
• Power Results Media™
Strategic Solutions
Meetings & Events. Our creative designs and staging expertise play a major role in
supporting successful messaging to our clients' audiences. We are masters of all
presentation formats, special effects, and theatrics to produce meetings and events
that deliver results.
Strategic Communications Solution (SCS) Plans. L&M offers a full range of
award-winning marketing, media, public information and communications
services. We develop a SCS Plan by engaging a four-phases process: Assessment,
Plan Development, Implementation, and Evaluation to achieve our client’s
communications objectives.
PublicConnect™. An online, desktop communications program – utilizing Internet
broadcasting, website support, and marketing – that enables government agencies
and other enterprises to reach, engage and interact with the American public.
MORE™ (Measuring Our Results Equation). A distinct feature of the L&M process
is the implementation of MORE™, to evaluate the outcome of our communications
solution against your objectives.
Power Results Media™. A suite of on-line communications solutions, including online movies, Podcasts, and online learning.
Component Solutions
Video & Film Production. L&M provides broadcast quality productions for an array
of viewers. Concept design, script writing, research, location & studio production,
on-camera talent, actors, graphics, animations, music (original or library), editing and
effects all contribute to delivering on-target, award-winning programs.
CD & DVD Production. L&M produces fully interactive CD or DVDs. Our
designers combine traditional still graphics and photography with video, 3-D
computer animation and special effects. We apply the same knowledge used in
website development to the navigation and architecture of each CD to facilitate
learning. Functions may include: demonstrations, links to the Internet, 508
compliance, and synched PowerPoint images to video and downloadable and/or
printable files.
Internet & Web-enabled Production. With our design, Internet, and marketing
expertise, L&M can create a home for your organization on the World Wide Web.
Our solutions for Podcasts, and live and streamed webcasts, incorporate
mission-critical features: i.e. redundant networks, toll-free customer support, and
the most reliable data pathways in the industry.
Entertainment & Speakers. It takes creativity, experience, and personality to make
an entertainment event successful. L&M provides turnkey services including:
entertainment booking, contract and rider requirements, thematic development, site
selection, décor, design and event coordination.
IV. PRICING
LABOR RATES
(Includes IFF)
The following labor rates have been awarded for SINs 541-3, 541-4B, 541-4D, 541-4F
|Labor Category | |
|Per Hour | |
|Account Manager |$153.15 |
|Consulting |$211.59 |
|Creative Direction 1 |$319.48 |
|Creative Direction 2 |$133.11 |
|Marketing Planning |$163.40 |
|Writing/Editing |$ 94.36 |
|Creative Design |$111.27 |
|Art Direction |$133.11 |
|Web Development |$133.11 |
|Podcast Engineer |$119.20 |
|Graphic Animation |$ 93.21 |
|Graphic Production 1 |$ 93.21 |
|Graphic Production 2 |$ 58.91 |
|Project Management 1 |$133.11 |
|Project Management 2 |$ 80.58 |
|Project Management 3 |$ 61.06 |
|Project Support |$ 56.59 |
SIN 541-5
TASK PRICING
SIN 541-5 provides a complete solution that integrates various services found
under the other 541 SINs. Services required under this SIN may include the
creation of comprehensive solutions using strategically targeted marketing plans
that include full service execution of media planning and creative multimedia
campaigns. Tasks under 541-5 will be priced per project, as applicable,
not-to-exceed the contract ceiling price for the project.
NOTE: SIN 541-5 may not be used to fulfill individual requirements that are covered
separately by other SINs in this Schedule. SIN 541-5 may only be used to fulfill
comprehensive agency requirements that span multiple service offerings from the Schedule.
LABOR/TASK CATEGORY PER UNIT GOVERNMENT RATE
Integrated Marketing Services Per Project $ 1,467,000
Including:
Advertising Services
Public Relations Services
Web Based Marketing
Specialized Marketing
SIN 541-1000
AWARDED OTHER DIRECT COSTS (ODCs)
The following Other Direct Costs (ODCs) have been awarded for use under
this schedule for all SINs. ODCs will be priced for each assignment, as
applicable, not-to-exceed the contract ceiling price for the item(s).
• Prices are inclusive of the Industrial Funding Fee of .75%. These
are the maximum rates that can be charged. Prices may be adjusted
based on job, quantity, size, etc. Lower rates may be quoted.
Website Design and Maintenance
Other Direct Costs Government Rate
Website Production $ 80,607.98
Dynamic Website Production
Navigation/Architecture
Art/Graphics
Editorial/Content
Programming
Website Hosting $ 29,220.39
Annual Hosting Fee
Live Webcast Production $ 423,191.90
50 One-Hour Programs
Moderator
Studio Fees
Studio Crew
Talent
Tape Stock
Webcast Archive $ 705,319.83
Hosting 400 Hours of Archived Material
Encoding
Quality Control
Server Storage
Podcast Production $ 1,009.24
4 One Hour Programs
Encoding, Uploading and Storage
Media Production $ 9,068.40
Pre-production
Production
Post-production
Scenic Design & Fabrication $ 38,288.79
Custom Set for Program
Field Video Shoots $ 245,854.34
100 Shoot Days
Videographer
Audio Engineer
Agency orders may alter the type, quality and timing of each component and thus
result in a lower/higher price for specific requirements.
Special Events
Other Direct Costs Government Rate
On-Site Staging $ 74,965.42
Technical Direction
Stage Management
Video Direction
Audio Design
Lighting Design
Audio Equipment
Video Equipment
Special Effects
Catering Supervision
Performance Fees $ 106,201.01
Artists Fees $ 62,773.46
Scenic Fees $ 57,433.19
Local Labor $ 66,501.58
Strategic Marketing
Other Direct Costs Government Rate
Internal Communications Audit $ 89,715.00
Assess existing communications channels
Identify and segment audiences and messages
Action Plan (Strategic Marketing Plan) $ 134,570.00
Conduct the Audience Assessment process
Develop success measurement criteria
Provide an action plan to address internal
communications needs, listing of identified
gaps and opportunities
Employee Survey $ 80,630.00
Trade Shows/Exhibits
Other Direct Costs Government Rate
Conference Production $ 139,048.77
Two Day Conference for an Audience of 1,000
Software Production
Scenic Design & Fabrication
Equipment (Audio, Video, Lighting)
Local Labor
Department Heads
Collateral Marketing Materials
Other Direct Costs Government Rate
Pocket Folder Printing $ 6,851.88
Quantity of 2,000 Four-Color Folders with pocket
Tri-Fold Printing $ 2,216.72
Quantity of 5,000 Four-Color (both sides) plus
gloss trifold brochures
Insert Printing $ 5,642.56
Quantity of 5,000 Four-Color (both sides)
Business Cards $ 2,115.96
10,000 Business cards/shells
#10 Carolina stock with spot varnish
Letterhead Printing $ 3,576.98
2,000 first page and 8,000 second page
Envelope Printing $ 967.30
2,000 Four-Color envelopes
Label Printing $ 1,561.78
10,000 Four-Color crack and peel labels
Business Reply Cards Printing $ 1,360.26
10,000 Four-Color 11" x 4" cards
Video and CD Production
Other Direct Costs Government Rate
Video Production and Editing $ 59,801.61
Ten Minute Video with Interviews
Artwork/Titles/Props
Studio Rental, Studio Crew
Director
Camera Operators & Equipment
Video Pre-production, Production, Post-production, Duplication
Talent
Music
Video of Events $ 6,284.29
Videotaping two days of meetings, sessions and events
Live Production and Broadcast $ 1,179,680.28
Production of live closed TV network for 24 hours for 5 days
from 2 venues
CD ROM Production $ 97,857.18
For Structure Design, Development and Programming of a 2-CD Set
Quality Control Testing
Graphic Design
Programming
Digitizing
Transcription $ 403.04
5 Hours of Video Interviews
V. AWARDS AND RECOGNITIONS
Finalist • 2004
Small Business Partner of the Year
Department of the Treasury • 2001
Readex ResearchAward
Tax Talk Today 2008
Paragon Award
Meeting Professionals International • 1998
The Blue Chip Enterprise Initiative Award
Mass Mutual/First Business/US Chamber of Commerce/Nations Business • 1998
The Telly Awards
American Diabetes Association • 2008, 2007, 2005, 2004
American Advertising Federation • 2007, 2006, 2005
United Way • 2007
Department of State • 2004
Department of Transportation • 2004
Institute of Scrap Recycling Industries • 2003
Industry Advisory Council • 2002, 2001
Health Distribution Management Association • 2001
International Bottled Water Association • 2001, 2000, 1999, 1998, 1997
National Electrical Contactors Association • 1999
Food Distributors International • 1998
Clairol Consumer Products • 1997
Clairol Professional Products Division • 1997
The Aurora Awards
Internal Revenue Service • 2003
KPMG Consulting • 2002
L&M Production Design Group, Inc. • 2002
CardTech/SecurTech • 2000
International Cinema in Industry Cindy Awards
CardTech/SecurTech • 1999
American Society of Association Executives • 1999
Institute of Scrap Recycling Industries • 1998
American Legislative Exchange Council • 1998
Clairol Consumer Products • 1997
The Communicator Awards
National Electrical Contractors Association • 1999
International Bottled Water Association • 1999, 1998
Clairol Consumer Products • 1998, 1997
International Dairy Food Association • 1998
Matrix Essentials • 1997
Worldfest – International Film Festival Awards
KPMG Consulting • 2001
KPMG JNET • 2001
Leviathan Meeting Innovations • 2001
International Bottled Water Association • 2001
Tax Talk Today • 2001
CardTech/SecurTech • 1999
American Society of Association Executives • 1999
American Legislative Exchange Council • 1998
Institute of Scrap Recycling Industries • 1998
Food Distributors International • 1997
L&M Production Design Group, Inc. Website • 1997
Clairol Consumer Products • 1996
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