Titel:
For Immediate Release
The Perfect Finish for Every Photo:
WhiteWall Expands its Frame Selection
Over 140 Hand-Finished Moldings in Custom Formats
Including Precise Picture Hanging Hardware
Berlin, Germany — July 31, 2014 — Whether it’s a print from a favourite artist or memories of the dream vacation, photos give your home a personal touch. But presenting these pictures perfectly requires just the right frame. With many new moldings, WhiteWall has expanded the frame selection to over 140 options in customizable sizes. Frames with straight edges, opulent decorations, natural wood textures, metallic colors — a large assortment of frames is available in different colors and profile depths.
In addition to exquisite photo finishing, the online photo service has a wide selection of hand-finished frames in custom sizes. For example, the ArtBox is available in solid wood or aluminium, and various molding depths ranging from ⅜" to nearly 3". As an eye-catching object for your wall, the new Shadow Box Frame comes in four options that can make any photo the center of attention. More of a display case than a simple frame, the Copenhagen solid wood molding, with its 2⅜” profile depth, attracts the viewer’s attention directly to the image. For a more opulent presentation, the extravagant frames London, Paris and Rome are available. Fans of classic shapes and colors can also find the ideal frame at WhiteWall. For example, Tokyo’s ¼” shadow gap creates a three-dimensional look. From canvas to mountings behind acrylic glass to direct prints on aluminum Dibond, the high-end frames can be combined with WhiteWall’s numerous finishing options, meaning they won’t only suit every picture, but also every décor. An integrated hanging system befitting the format and product is included.
About WhiteWall
WhiteWall is a brand owned by Berlin-based Avenso GmbH, which has operated the photo lab as well as the online service since 2007. Photography hobbyists and professionals around the world rely on WhiteWall’s exceptional quality. With its LUMAS brand and its over 30 galleries around the world
(1 in the US), Avenso GmbH has been democratizing the art market for ten years through its hand-signed art editions by renowned international artists. All of Avenso GmbH’s photographic works and products are exclusively produced in, and shipped from, the WhiteWall photo lab in Frechen, Germany, just outside of Cologne.
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PRESS CONTACT
For more information and print-ready images, please contact:
Marieke Goethe Lou Desiderio
Director Public Relations Synergy Communications
Avenso GmbH — WhiteWall lou@pr-
Ernst-Reuter-Platz 2 917-627-0912
10587 Berlin, Germany
+11 49 30 46722 256
pr@
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