Mariastarinska.weebly.com



446849562484000CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMSCRM software is a phrase used to describe a category of enterprise software that covers a broad set of applications and software to help businesses manage customer data and customer interaction, access business information, automate sales, marketing and customer support and also manage employee, vendor and partner relationships.Types of Customer Relationship Management SystemsOperational CRM It concentrates on three areas of business processes: the computerization, enhancement and improvement of services. These areas are based on offering customer support mostly. There are major automation applications, which support the CRM systems that aid in the computerization of marketing, selling and services process.These automation applications are:Marketing automation: It concentrates on automating the marketing processes. Marketing campaigns management consists of the use of the actual information of a specific customer in determining, evaluating and developing communications aiming at customers.Sales force automation: CRM systems are used in acquiring new customers and dealing with existing customers. The system identifies a customer and maintains all the data. Service automation: This application deals with managing. Examples of the operational CRM are the actual interactions with customers like websites, data aggregation systems, direct sales, call centers and blogs. It enables anyone around the organization to access customer information and gives actual views of customer needs.337185026543000Analytical CRM This is a CRM type that maintains the analysis and operations of an organizational back-office. The sole aim of analytical CRM towards the organization is developing, supporting and enhancing the decision-making in the organization. It establishes the powerful patterns and forecasts in the clients’ information and data collected from different operational CRM systems. Features of analytical CRMDeploying and implementing the outcome to improve the effectiveness of CRM systems and processes, and enhance relationships and customer interaction.Analyzing, determining and developing comprehensive rules and methods to level and optimize the customer relationship.Getting the entire important customer’s information from different channels and sources.Strategic CRMThe role of this CRM type is to focus and improve the knowledge of the customer and utilize it in enhancing and customizing the customers’ interactions in sustaining a strong relationship with them. Developing CRM strategies uses various steps:Amplifying commitment: Strategic CRM is experienced in all business departments of the organization like distribution, marketing, finance and sales. It is very important to have the customer support and feedback to help them in determining the strategies.Building a valuable project team: After securing the organizational commitment, the next thing is to develop the strategies and build an established and valuable project team. The project team members are always experts and professionals and they are involved in the decision-making of the company.Requirement analysis: The strategy concentrates and focuses on the actual requirements of business. It involves questionnaires and surveys with high-level sales, financial managers and marketing to correct all the information and expectations of the customers in bettering the company. Customer Relationship Management SoftwareInfusionSoft2743201270000Infusionsoft simplifies your sales and marketing efforts by delivering everything you need in a single online system. Built exclusively for small businesses, Infusionsoft includes all aspects of lifecycle marketing.Start with lead generation tools to attract and capture website visitors. Use Infusionsoft’s marketing automation, email, and social media features to engage and convert leads. Robust CRM functionality allows you to score hot leads, streamline sales and close more deals. E-commerce tools help you boost online sales, automate fulfillment and get repeat sales.In addition to powerful software, Infusionsoft provides personalized, one-on-one coaching services to help you get up and running quickly. Infusionsoft can help redefine the way you achieve your marketing and sales goals.Sales Nexus0190500SalesNexus is a CRM tool for small businesses that helps sales and marketing teams know which customers and leads to target and helps effectively close on them. SalesNexus is a fully featured online CRM with sales automation, email marketing, team collaboration and database customization. SalesNexus offers HTML and text emails sent with its email marketing capability. Customers can send 25,000 emails/month/user. Complete, fully featured email marketing includes tracking of opens and clicks, automated auto-responder campaigns, insightful analytics and the ability to easily manage lists and create emails.Along with the CRM and email marketing that customers get with SalesNexus, customers also get free support with the SalesNexus Success Team. This support comes in the forms of webinars that are taught weekly as well as live chat email support. SalesNexus online CRM software helps facilitate many functions within sales and marketing departments. By using SalesNexus customers get all the benefits of no upgrade costs, no server maintenance, no IT costs and an online contact manager. Fully featured online CRM software includes sales automation, email marketing, team collaboration and database customization. SalesNexus is built by sales people for sales people. It’s packed with tools to generate and nurture leads while enabling sales team to manage and close more deals with CRM Software.SalesNexus sales force automation allows salespeople to completely automate the steps that need to be taken to secure and close a prospect. From everyday routine tasks such as emails and phone calls to more aggressive approaches such as mail offs, customers can plan campaigns for every scenario. CapsuleCRM-63524003000Capsule is a solid, easy-to use CRM system which is a good tool for small to medium-sized businesses, particularly those using Google Apps. It is competitively priced, and it provides a feature set that will allow you to efficiently manage a large database, identify business opportunities, track communications and manage a sales pipeline with relative ease. Capsule's plan allows you to:store and share up to 50,000 contacts with colleaguescategorise data using tagscreate contact lists and use them to send multiple emailsmanage to-do lists and calendarscreate tasks relating to particular deals and share them with co-workersuse ‘tracks’ to create a standard selling process: a sequence of predefined tasks that should be completed and checked off within Capsule when following up on a business opportunityintegrate the system with Google Apps make use of a wide range of third-party tools, like Mailchimp or Zendesk identify which of your contacts are on social media and append this info to contactsmanage ‘cases’ related to particular events – Capsule describe these as ‘storage bin’ for everything that can happen relating to a particular event; essentially you can use them to deal with customer enquiries or manage pieces of work to do with a particular project. As you might suspect you keep these open until they are resolved and close them off when they are finished, and this functionality effectively allows you to run a basic support desk. ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download