Brand Colors - Kansas 4-H
Brand Colors
Official Kansas State University colors
The only color to be used for the logo mark is Pantone Color 268+ or color build as shown below. All trademarked images may be displayed only in black, white and Kansas State University official purple (Pantone 268+ or hex code #512888 for Web).
CONTACT
Division of Communications and Marketing 785-532-2535 vpcm@k-state.edu
PMS 268+
C 82 PERCENT M 100 PERCENT Y 0 PERCENT K 12 PERCENT
R 81 G 40 B 136
HEX #512888
WHITE
C ?
M ?
Y
?
K
?
R 255 G 255 B 255
HEX #FFFFFF
K/BLACK
C ?
M ?
Y
?
K 100 PERCENT
R
0
G
0
B
0
HEX #000000
20 PERCENT K/BLACK
C ?
M ?
Y
?
K 20 PERCENT
R 209 G 209 B 209
HEX #D1D1D1
40 PERCENT K/BLACK
C ?
M ?
Y
?
K 40 PERCENT
R 167 G 167 B 167
HEX #A7A7A7
Utilize shades of black for two-color jobs.
K ANSAS STATE UNIVERSITY | Brand Guide 25
Color Palette
Adherence to a specified color palette is essential to effective branding because color provides an immediate and powerful way to express meaning and message without words. When designing National 4-H Council branded collateral, choose colors from the palette below. Secondary colors are useful to draw attention, but should be used more sparingly. Tints of the secondary colors may be used in increments of 10%.
Primary Colors
Secondary Colors
4-H Green PMS 347 C100 M0 Y90 K0 R51 G153 B102 #339966
Light Green PMS 360 C62 M0 Y78 K0 R97 G194 B80 #61C250
Lime PMS 382 C28 M0 Y92 K0 R190 G214 B0 #BED600
Teal PMS 3252 C54 M0 Y24 K0 R71 G213 B205 #47D5CD
Sky PMS 7457 C17 M0 Y2 K0 R202 G227 B233 #CAE3E9
Slate PMS 7544 C33 M14 Y11 K31 R137 G150 B160 #8996A0
White C0 M0 Y0 K0 R255 G255 B255 #ffffff
Lemon PMS 1225 C0 M17 Y68 K0 R255 G203 B79 #FFCB4F
Orange PMS 1375 C0 M45 Y95 K0 R255 G160 B47 #FFA02F
Wheat PMS Warm Gray 1 C2 M3 Y4 K5 R224 G222 B216 #E0DED8
4-H Text* PMS 432 C67 M45 Y27 K70 R55 G66 B74 #37424A
*Can be used as a secondary color.
4-H Metallic Gold PMS 7544 PMS Print Only!
GRAPHIC STANDARDS & STYLEGUIDE | 9
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