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The Executive Practice ManagementTM Program for Dentists

"Bridging the Knowledge Gap from Clinical Dentist to Entrepreneurial Owner"

A 13 Module Comprehensive Online Business Course

Office of Continuing Dental Education College of Dentistry, University of Florida

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This online course prepares dentists to become entrepreneurial business owners and executive managers within the dental practice. The curriculum for this 13 module program focuses on the critical components of business ownership not taught within traditional dental education (DMD/DDS) programs.

COURSE DESCRIPTION: The Executive Practice ManagementTM Program for Dentists is a comprehensive academic program that bridges the knowledge gap from "clinical dentist" to "entrepreneurial business owner."

This course includes an extensive 13 module program with an online web course "eCommunity," that is solely customized to dental practice management for entrepreneurial ownership. With the goal of increasing dentists' business acumen, leadership and communication skills, this innovative program teaches dentists the critical aspects of finance, operations and HR management. From buying (acquisition), building (start-up) or becoming an associate, to debt reduction through overhead control, and wealth accumulation for practice transitions; this program encompasses a business school curriculum customized to executive dental practice ownership.

Topics are divided into 13 modules with each module taught online each month. Instructional methods include digital lecture, hands-on digital workshops, and online supplemental learning between monthly modules. Dentists are proactively involved in the learning process and development of applicable projects/ deliverables that can be implemented into the dental practice immediately. Concepts of basic accounting/bookkeeping, practice financials, employment law, social marketing, staffing, sales forecasting, dental leadership, communications, legal compliance, and wealth accumulation serve as primary content for this course.

COURSE GOAL: The goal of this program is to develop dentists' entrepreneurial business skills and mindset, which should enable them to increase practice efficiencies and focus on serving patients' needs with an increased quality of life. Dental practices that are soundly managed by knowledgeable dental entrepreneurial business men and women are better positioned for financial growth and sustainability. Thus, allowing the provider to focus on delivery of more affordable, efficient, high quality care for their patients, with an increased profit maximization strategy.

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COURSE OBJECTIVES:

Upon completion of this course, the successful students will be able to:

? Define and understand the dental career opportunities and legal ownership types available to dentists.

? Analyze and quantify the major costs and processes associated with building, buying or renovating a dental practice.

? Develop an action plan for their targeted career leadership path and goals. ? Create plans for business, staffing, marketing analysis, and sales forecasting; and create employee,

clinical and operating manuals. ? Develop skills to analyze and control practice overhead, debt and equity. ? Define and summarize their entrepreneurial leadership role, personality style and communication

skills as a practice owner and employer. ? Build a team that reflects and shares the practice's Strategic Intent; mission, vision and goals. ? Formulate and evaluate practice financial documents through the use of practice financial data and

bookkeeping software. ? Manage and track key practice trends, expenses, and overhead percentages as they relate to

industry benchmarks. ? Develop an expanded understanding of insurance plans, contracting, billing, coding, and the appeals

process. ? Identify, integrate and manage the requirements for federal, state and local compliance with

employment laws, OSHA, HIPAA, HITECH, Omnibus, SDS, GHS and Worker's Compensation. ? Gain an understanding of the legal requirements of dentists as employers and human resource

managers. ? Expand their understanding of the relationship between sound business practices and their impact

on practice profitability. ? Create a personal financial plan for wealth accumulation and retirement. ? Establish a path towards retirement and the practice transitions process.

COURSE PREREQUISITES: Applicants must be practicing, actively-licensed dentists (nationally or internationally), or newly graduated dentists, or graduating dentists in an accredited dental program, to be considered as candidates for acceptance into the Executive Practice ManagementTM Program. **Applicants may not be affiliated with any dental, or dental-related schools, nor any practice management organizations, or programs, nor consultants, or lecturers, of any kind.

COURSE CREDITS: This course is 182 credit hours towards the Practice Management biennium requirements, and includes 14 contact hours for each of the 13 Modules. 182 CEU, participation

Course Fee: $13,500.00* Payment of fees may be handled in one of two ways**: The full tuition may be paid in advance, or a non-refundable deposit of $500 is due within 2 weeks of acceptance of the application into the Program plus the first module payment of $1,000.00 is due two weeks after deposit due date, followed by twelve interest-free consecutive monthly payments of $1,000.00 each. If the Program is completed in lesser time, then each module payment is due 2 weeks prior each module taken.

*The tuition, expenses, books, materials, laptop and educational expenses associated with this Program, may be tax deductible; dentists are encouraged to speak to their accountants.

**Please contact us for information on other financial options and longer term financing.

THIS PROGRAM IS AN APPROVED PROGRAM FOR THE U.S. GI BILL, FOR MILITARY DENTISTS.

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Table of Contents

A MESSAGE FROM THE ASSISTANT DEAN......................................................4

COURSE DESCRIPTIONS Module 1 Topic: Dental Leadership and Personality StylesTM ..........................................5 Module 2 Topic: Dental Communication and Team BuildingTM............................................5 Module 3 Topic: Build, Buy or Become an Associate/EmployeeTM........................................5 Module 4 Topic: Business Plan 101TM........................................................................6 Module 5 Topic: HR & Staffing Your PracticeTM ...............................................................6 Module 6 Topic: Practice Financials and QuickBooksTM...................................................6 Module 7 Topic: Operational Overhead and InsuranceTM.....................................................7 Module 8 Topic: Marketing Plan 101TM...........................................................................7 Module 9 Topic: Employment Law and Employer ComplianceTM........................................7 Module 10 Topic: The Practice Employee Manual and Your Practice Operating/Clinical ManualTM ..7 Module 11 Topic: OSHA, HIPAA, HITECH Act and Omnibus RulesTM..........................................8 Module 12 Topic: Wealth Accumulation and Your Personal Financial PlanTM .........................8 Module 13 Topic: Planning for Retirement and Practice TransitionsTM...................................8

REQUIRED MATERIALS AND COURSE POLICIES...............................................9

CONTACT AND INSTRUCTOR INFO...............................................................11

ADMISSION INFORMATION....................................................................................................13

? Requirements for Enrollment ? Application and Fees ? Student Academic Regulations ? Graduation

APPLICATION FORM...........................................................................................14

The University of Florida encourages participation in its educational programs by qualified persons of all sexes from all cultural, racial, religious, and ethnic groups. The University of Florida is an Equal Employment Opportunity/Affirmative Action institution and does not discriminate against persons because of race, national origin, religion or creed, sex, age, or handicap. While every effort is made to provide accurate and current information, the University of Florida College of Dentistry reserves the right to change without notice, statements in this document concerning rules, policies, fees, curriculum, or other matters.

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A Message from the CE Assistant Dean

The University of Florida College of Dentistry is working hard to be your trusted resource for continuing dental education. Therefore, we are proud to offer the internationally renowned Executive Practice ManagementTM Program for Dentists. This unprecedented 13-module Executive Program is designed to bridge the knowledge gap from clinical dentist to entrepreneurial business owner.

A common concern we hear from many prior alumni is that they wish they had learned more about the business aspects of dentistry. While clinical skills are important to develop a successful practice, knowledge of small business principles is equally important.

Our job, then, as your partner in professional development and life-long learning, is to provide you with the total package you need to make your practice as successful as it can be. The Executive Practice ManagementTM Program for Dentists attempts to fill a void many of you have identified by bridging the knowledge and skill gap between the dentist as clinician and the dentist as business owner.

If we are successful in serving the dental community in this way, then we will have been successful in advancing our mission of excellence through innovative education, research and service.

Sincerely,

James E. Haddix, D.M.D Assistant Dean for Continuing Education

College of Dentistry

Office of Continuing Dental Education

James Haddix, D.M.D. CDE Assistant Dean

Lori Murton, C.P.P., C.e.P., CGMP CDE Assistant Director

University of Florida is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. University of Florida designates each activity for the listed credit hours of continuing education credits. Concerns or complaints about a CE provider may be directed to the provider or to ADA CERP at goto/cerp.

Dental educational institutions have an obligation to disseminate new knowledge related to dental practice. In so doing, some presentations may include controversial materials or commercial references. Sponsorship of a dental continuing education course by the University of Florida does not necessarily imply endorsement of a particular philosophy, procedure or product by this institution. Continuing education courses do not necessarily reflect the philosophies of the University of Florida pre-doctoral or post-doctoral training programs.

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BASIS FOR SUCCESSFUL COMPLETION OF THE COURSE: Achievement of the final certificate of completion will consist of the timely and successful online attendance and completion of activities, assessments, evaluations, and each module's deliverables within the assigned time frame. Due dates are listed within the course documents and schedule, within the web course. Virtual online attendance at all 13 modules is required. Each monthly Module is listed below.

Module 1 Topic: Dental Leadership and Personality StylesTM Curriculum Focus:

? Discussing the importance of dentists as entrepreneurial leaders versus managers ? Introducing various organizational and leadership theories ? Identifying various personality styles, traits, and their impact on dental practice leadership ? Assessing personality types through Myers-Briggs testing ? Reviewing strategies for enhancing entrepreneurial leadership

Individual Assignments:

? Developing a Leadership Self-Analysis and Plan ? Incorporating the MBTI Personality Profile into the Leadership Plan

Module 2 Topic: Dental Communication and Team BuildingTM

Curriculum Focus:

? Identifying the communication models and theories for entrepreneurs ? Illustrating barriers to successful communication ? Correlating communication skills with productivity and team building ? Identifying strategies to interview, hire, and build a motivated team ? Communication skills for managing patients and staff ? Enhancing communication skills through role playing and oral presentations ? Identifying communication skills needed for conducting performance evaluations, conflict resolution

sessions, and improvement plans ? Assessing team building activities and incentive programs ? Evaluating key aspects of successful teams

Individual Assignments:

? Digital presentations and Role Playing activities ? Developing an action plan for team building ? Completing a Communication Self-Analysis and Plan

Module 3 Topic: Build, Buy or Become an Associate/EmployeeTM

Curriculum Focus:

? Presenting the different types of career opportunities for dentists ? Defining the different types of practice ownership options, models, and their associated tax

benefits vs. liability exposure ? Illustrating and comparing the differences between being an Associate Independent Contractor vs.

Associate Employee status ? Discussing the process and components of financing a practice purchase, renovation, or start-up ? Estimating major costs and expenses associated with a practice purchase, renovation, or start-up

Individual Assignments:

? Written goal setting for future career choice ? Planning and estimating either a 1. Purchase, 2. Renovation, or 3. Start-Up/New Build ? Building and populating a Decision Matrix in Excel ? Final Project to encompass the above three assignments

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Module 4 Topic: Business Plan 101TM Curriculum Focus:

? Identifying the purpose and use of a Business Plan ? Presenting the different spreadsheets used in a Business Plan ? Illustrating the evidence-based origins of the spreadsheet's content ? Reviewing the different sections of a thorough dental Business Plan

Individual Assignments: ? Completing the worksheets needed for the spreadsheets ? Populating the spreadsheets into the dental Business Plan ? Completing the written sections of the dental Business Plan ? Incorporating both spreadsheets and written sections into the final dental Business Plan

Module 5 Topic: HR & Staffing Your PracticeTM Curriculum Focus:

? Evaluating HR (Human Resources) and the staffing needs for different practices ? Estimating cost of staff positions, salaries, benefits, and compensation packages ? Presenting various dental staffing job descriptions, functions, duties, and responsibilities ? Viewing and conducting a current market analysis for staff positions

Individual Assignments: ? Clarifying needed staff positions, functions, and responsibilities ? Estimating the cost of the defined staff compensation package ? Developing documented job descriptions and ads ? Creating a Practice Staffing Plan encompassing all components from the above assignments

Module 6 Topic: Practice Financials and QuickBooksTM Curriculum Focus:

? Operating QuickBooks financial Software ? Presenting basic bookkeeping and accounting concepts ? Introducing and reviewing the purpose of financial statements ? Illustrating the tracking of accounts payable and receivables, payroll, production, and collections ? Interpreting a practice's financial data and financial statements

Individual Assignments:

? Setting up a dental practice in Quickbooks financial software ? Posting financial data for a practice's revenue and expenses ? Creating, analyzing and reporting on the correlated Financial Statements

Module 7 Topic: Operational Overhead and InsuranceTM Curriculum Focus:

? Analyzing operational costs through software tracking tools ? Determining the percentages and ratios needed for financial viability and growth ? Presenting and tracking practice overhead using MS Office tools and practice software ? Correlating overhead control with increased profitability and practice equity ? Illustrating the impact of overhead control on debt reduction

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? Evaluating the dental insurance contracting process and options ? Analyzing fee and reimbursement structures ? Understanding the components of successful dental insurance coding, billing, and appeals

processes ? Introducing dental insurance billing systems as a team-focused activity

Individual Assignments: ? Creating a Practice Insurance Plan and Insurance Policy for plans accepted, with methods for

tracking and maintaining the insurance processes ? Developing a Practice Financial Plan for overhead control, debt reduction and equity building as well

as a Practice Financial Policy for both patients and staff ? Defining tools, resources, and staff responsibilities needed for implementing and maintaining both

Plans (Insurance and Financial)

Module 8 Topic: Marketing Plan 101TM Curriculum Focus:

? Presenting sales, marketing, and promotional concepts and theories ? Reviewing contemporary marketing strategies and costs ? Discussing the components of a Marketing Plan ? Identifying the key aspects of target marketing and social media ? Illustrating the purpose of conducting a SWOT Analysis ? Evaluating methodology for tracking marketing efforts

Individual Assignments: ? Creating a Marketing Budget ? Developing a Marketing Plan with Implementation Timeframes

Module 9 Topic: Employment Law and Employer ComplianceTM Curriculum Focus:

? Presenting the Federal, State and local employment laws that dentists are required to comply with as employers

? Identifying additional Dental Practice Act regulations and State-specific statutes that impact dental practice management

? Reviewing compliance methodology and strategies as wealth accumulation strategies ? Discussing legal risks, turnover costs, and litigation fees and consequences

Individual Assignments:

? Create the practice's Risk Minimization Strategy ? Develop the practice's Legal Compliance Strategy

Module 10 Topic: The Practice Employee Manual and Your Practice Operating/Clinical ManualTM

Curriculum Focus:

? Reviewing current legal issues and trends within dental practices ? Identifying the purpose, need, and importance of an updated Employee Manual and

Operating/Clinical Manual

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? Illustrating the criteria and requirements of a legally compliant Employee Manual and Operating/Clinical Manual

? Introducing Arbitration and Mediation Clauses as alternative dispute resolution addendums within Employee Manuals

? Discussing the purpose and need for an Operating and Clinical Manual that reflects your practice's specific protocols and procedures

Individual Assignments: ? Creating the Practice Employee Manual and Operating/Clinical Manual ? Developing an implementation and annual review strategy

Module 11 Topic: OSHA, HIPAA, HITECH Act and Omnibus RulesTM Curriculum Focus:

? Reviewing the updates and requirements of OSHA, HIPAA, and the HITECH Act ? Maintaining compliance with documentation systems, education, and annual training ? Addressing the purpose and procedures required for maintaining GHS, SDS, Injury, and Needlestick

Logs, as well as Drug Log/Inventory requirements for dentists and dental practices ? Identifying Worker's Compensation issues, ergonomics, and practice safety protocols ? Identifying the key components of the HITECH Act "and Omnibus Rules" that impact practice

management processes

Individual Assignment:

? Developing a Training Schedule and Action Plan for OSHA and HIPAA compliance & requirements

Module 12 Topic: Wealth Accumulation and Your Personal Financial PlanTM Curriculum Focus:

? Introducing the time value of money for wealth accumulation ? Addressing barriers to wealth accumulation ? Reviewing retirement planning programs implemented through the practice ? Presenting financial planning, financial planners, and financial brokers ? Quantifying wealth accumulation individually

Individual Assignments: ? Developing a Personal Financial Plan

Module 13 Topic: Planning for Retirement and Practice TransitionsTM Curriculum Focus:

? Presenting strategies for retirement ? Evaluating key components that enable retirement ? Discussing the financial principles needed for retirement ? Addressing the methodology for valuing a practice ? Reviewing the legal requirements for releasing patients ? Discussing end of career options

Individual Assignment: ? Develop a Personal Retirement Plan to include the goals for Practice Transitions

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