Vision



E-Store Project

Vision

Version 1.0

Revision History

|Date |Version |Description |Author |

|26/02/07 |1.0 |Draft 1 |Team 4 |

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Table of Contents

1. Introduction 5

1.1 Purpose 5

1.2 Scope 5

1.3 Definitions, Acronyms, and Abbreviations 5

1.4 References 5

1.5 Overview 6

2. Positioning 6

2.1 Business Opportunity 6

2.2 Problem Statement 6

2.3 Product Position Statement 7

3. Stakeholder and User Descriptions 7

3.1 Market Demographics 7

3.2 Stakeholder Summary 8

3.3 User Summary 8

3.4 User Environment 9

3.5 Stakeholder Profiles 10

3.5.1 MEHE Management 10

3.5.2 IT Division 11

3.5.3 Ware House Department 11

3.5.4 Business Department 11

3.5.5 Customer Service Department 12

3.6 User Profiles 12

3.6.1 12

3.7 Key Stakeholder or User Needs 13

3.8 Alternatives and Competition 13

4. Product Overview 13

4.1 Product Perspective 13

4.2 Summary of Capabilities 14

4.3 Assumptions and Dependencies 14

4.4 Cost and Pricing 14

4.5 Licensing and Installation 14

5. Product Features 14

6. Constraints 17

7. Quality Ranges 17

8. Precedence and Priority 17

9. Other Product Requirements 18

9.1 Applicable Standards 18

9.2 System Requirements 18

9.3 Performance Requirements 18

9.4 Environmental Requirements 18

10. Documentation Requirements 18

10.1 User Manual 18

10.2 Online Help 18

10.3 Installation Guides, Configuration, and Read Me File 18

10.4 Labeling and Packaging 18

Vision

Introduction

1 Purpose

The purpose of this Vision document is to capture the focus, stakeholder needs, goals and objectives, target markets, user environments, target platforms, and features of the product to be built. It communicates the fundamental "whys and whats" related to the project, and it is a gauge against which all future decisions should be validated.

2 Scope

The vision document provides an overall understanding of the system to be developed by providing a self-contained overview of the system to be built and the motivations behind building it. This document focuses on understanding the goals of Marvel Electronics and Home Entertainment which has aligned itself with the corporate strategic priority to become a leading e-Business company and to leverage the power of e-Marketing, e-Sales and e-Services. 

3 Definitions, Acronyms, and Abbreviations

Catalog: Classification and description of all products on sale.

Database: A database is a structured collection of records or data which is stored in a computer so that a program can consult it to answer queries. Think of it as an electronic filing system and a computer program to access and select desired pieces of data.

Delivery Stages: The various stages in product delivery, from the products being ordered to the products delivered to the buyer.

E-Business: Business process that relies on an automated information system, mostly done with Web-based technologies.

E-Commerce: Consists primarily of the distributing, buying, selling, marketing and servicing of products or services over electronic system such as the Internet and other computer networks.

Product Review:  Comments made by the customer about the product which he/she has bought or intended to buy which would assist future customers.

Feedback: Comments made by customers regarding the functionality and services offered by the website so that they can be improved by the management.

Inventory:  List of goods and materials held available in stock by a business.

Profiles:  The Customer information (address, telephone #,email address) created by the user when he/she registers with the website.

Secure Server: Secure Servers are used to maximize security on a website for webmasters who need to adopt a strict "need to know" policy for both the document root and the server root. It's most important to get permissions right in the server root because it is here that CGI scripts and the sensitive contents of the log and configuration files are kept.

Shopping Cart: Is a virtual, for use by customers accessing the e-store to the mark the products he/she intends to buy. Products can be added/removed anytime before checkout.

4 References

• Marvel e-store Business Requirement

• utdallas.edu/~sulliva

• standards. 

• utdallas.edu/~chung/6361

5 Overview

The rest of this vision document, there will be a discussion of all the parties involved in the project, an overview of products requirements, features and constraints. This document will be updated subsequently in order to reflect changes during the project development.

Positioning

1 Business Opportunity

Marvel Electronics and Home Entertainment (MEHE) is planning to expand into new markets and increase its offer to existing and new customers. Adding web base store will provide the following benefits to our client:

• Expand the number and quality of suppliers

• Increase the buyer productivity

• Better management information

• Better inventory control

• Reduced time to market

• Improved operating efficiencies

• Improved payment process

• Expanded number of customers

• Increase employment opportunities

• Increase sales and profits

2 Problem Statement

|The problem of |Expanding into new market frontiers and increase business profits. |

|affects |MEHE Management |

| |MEHE End Users |

|the impact of which is |Limited services offered to customers. |

| |Customers have limited options to purchase our products. |

|a successful solution would be |Extend MEHE reach to its customers world wide by providing high quality |

| |solutions. |

| |The customers have many purchasing options for MEHE products. |

4 Product Position Statement

|For |All Customers. |

|Who |Prefer to buy product online, view and search product specifications in |

| |different categories. |

|The MEHE e-store | Is a web-based e-commerce. |

|That |Is planning to step into e-business by starting an e-store which offers |

| |variable products to accommodate any customer needs. |

|Unlike |Dell or HP which do not have a strong local presence to improve customer |

| |experience. |

| |Best Buy or Circuit City which do not offer proprietary owed products to allow |

| |seamless customer services. |

|Our product |Will fusion with MEHE local business to create a complete solution to provide a|

| |brand new shopping experience to its customers. |

Stakeholder and User Descriptions

1 Market Demographics

MEHE has aligned itself with the corporate strategic priority to become a leading e- business company and to leverage the power of e – marketing, e- sales and e – services. In recognition of this e- store project is going to be carried out. The goal of this is to be an equal participant in the direct marketing by third quarter 2007 leading to increase their technology leadership and strengthen their brand and grow the business. Ultimate goal of the company is to do 100% business through e – commerce in various countries.

As this direct marketing reduces the cost by reducing the employee strength, cost of warehousing and cost of maintaining the store and infrastructure, it will increase the profitability. More over, direct marketing is more attractive and easy for the customers, which will lead to strengthen the brand and give more business to the company.  Apart from these tangible advantages, company's existing image of leader and innovator would be strengthened and consumer trust would also get a boost.

To achieve the goal, the customers segments that are to be included in the direct model are:

• Consumer

• Very small business

• Small Medium business

• Partner commerce

• Large Enterprise

2 Stakeholder Summary

|Name |Description |Responsibilities |

|MEHE Management |The MEHE Management takes the key |The MEHE Management: |

| |decisions. It is responsible for |ensures that the system will be maintainable |

| |company’s performance in the market. |ensures that there will be a market demand for the |

| | |product’s features |

| | |monitors the project’s progress |

| | |approves funding |

| | |Ensures effective and efficient use of the end product. |

| | |Analyze trends of consumer expenditures. |

|IT Division |This department is responsible for |Ensures 24/7 uptime of the product. |

| |taking care of IT infrastructure for |Check whether the product is maintainable or not. |

| |the company. |Provide required details to the consumers and other stake |

| | |holders regarding the product. |

|Ware House Department |This department manages the warehouse |They should be maintaining inventory accordingly to the |

| |and the inventory. |demand data. |

| | |They also need to process product shipping and product |

| | |returns. |

|Business Division |Encompass accounting, marketing and |Ensure all the company daily business activities related |

| |finance areas. |to the e-store system. |

| | |The system should meet all the business demands in any |

| | |circumstances. |

|Customer Service Department|Provide direct service to help |Should know the workflow of the system. |

| |customers |Provide customer with consistent help and services. |

3 User Summary

|Name |Description |Responsibilities |Stakeholder |

|End-users |End users are the |End Users need to be taken into consideration |Business Department (Marketing) |

| |customers. They will use |to capture the requirement to build the e-Store| |

| |the system to configure and|system. | |

| |buy the product sold by | | |

| |MEHE | | |

|Administrator |They are responsible for |Administrator is responsible for proper |IT Department |

| |maintaining the e-store |functioning of the e-store system. They will be| |

| |site. |involved heavily with the site design and | |

| | |implementation | |

|Customer |They are responsible for |Customer Service people will handle customer |Customer Service Department |

|Service |solving customer queries. |queries regarding the use of the website or any| |

| | |topic related to the customer experience with | |

| | |MEHE business. | |

4 User Environment

• The system should be reliable enough to support a very large number of users at the same times.

• The task cycle starts as soon as the user enters the website. The amount of time spent in each activity varies according to a particular user. However for security purposes, a logged in user will be logged out of his/her account within a certain period of inactivity. Also he/she will be logged out if the current instant of the browser where the shopping is in session is closed.

Time is unlimited for any internal support use of the system.

• Customers should have the same shopping experience wherever his/her actual location.

Administrator and customer service support must be present at the MEHE designated site in order to interact with the system.

• The e-store should be compatible to any computer platforms equipped with a standardized web browser. Mobile users may experience some visual problem with the e-store interface.

Any change in the e-store system will need a throughout migration plan and solution.

• The system should work will any software specified in the architecture document.

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5 Stakeholder Profiles

1 MEHE Management

|Representative |Dr. Sullivan, Dr. Chung and Weimin Ma |

|Description |Academic advisers for the project. |

|Type |Business Experts |

|Responsibilities |Drive Business Requirements for the project. |

|Success Criteria |Business Requirements must be met. |

| |The success of the project will mean unprecedented benefits for MEHE company. |

|Involvement |They are requirement reviewer and are heavily involved during the inception phase. |

|Deliverables |Project Plan, Vision Document and Status Reports. |

|Comments / Issues |Be attentive to stakeholder’s feedbacks or request for new features and new requirements. |

2 IT Division

|Representative |Not specified |

|Description |Qualifying people for maintaining the e-store. |

|Type |Guru in Information System fields. |

|Responsibilities |Maintenance of the e-store daily operations. |

| |Need to understand the detail architecture of the project. |

|Success Criteria |Project architecture and functionality are within MEHE expertise. |

| |The stakeholder can start planning on strategies and solutions in maintaining the e-stores. |

|Involvement |Very active during elaboration and transition phase. |

|Deliverables |Architectural Design Specification, User Manual and Transfer of Knowledge. |

|Comments / Issues |Project must be compatible with current MEHE IT environment standard. |

3 Ware House Department

|Representative |Not specified |

|Description |Manage MEHE products inventory |

|Type |Specialists in MEHE product inventory systems. |

|Responsibilities |Give expertise on how the e-store should interact with existing inventory systems. |

|Success Criteria |Inventory Audit should stay consistent. |

|Involvement |Minimum activities during elaboration and construction. |

|Deliverables |None. |

|Comments / Issues |The stakeholder should not be affected by the project in development or vice versa. |

4 Business Department

|Representative |Not specified |

|Description |Manage MEHE daily business activities. |

|Type |Specialists in Accounting, Marketing, Financing or any business related activities. |

|Responsibilities |Business activities drive heavily the project. |

| |Every aspects of the project must be approved by the business department. |

|Success Criteria |The project needs to meet successfully business demands and goals. |

|Involvement |Heavy involvements during inception and elaboration phases. |

|Deliverables |Project Plan and Vision document. |

|Comments / Issues |The stakeholder affect heavily on the project. |

6 Customer Service Department

|Representative |Not specified |

|Description |Improve company’s customer value. |

|Type |Specialists in providing support to customers. Very limited technical knowledge required. |

|Responsibilities |The stakeholder needs to take part in implementing the customer service work flow regarding the |

| |e-store. |

|Success Criteria |E-store customer service must be integrated into the existing customer service. |

|Involvement |High involvement during the transition phase in order to understand the usability of the e store. |

|Deliverables |User Manual. |

|Comments / Issues |Project needs to meet so quality standard in order to facilitate customer service activities. |

6 User Profiles

1 End-User

|Representative |Any customer interesting in buying MEHE products |

|Description |End users use the e – store web based system for purchasing a product. |

|Type |Casual internet user |

|Responsibilities |End users will be asked for the requirements and feedback for developing the system. |

|Success Criteria |The system should provide all necessary features to make the online shopping at MEHE an unparallel |

| |experience. |

|Involvement |Requirement provider |

|Deliverables |No deliverables |

|Comments / Issues |User’s ease for purchasing anything is the biggest concern. |

2 Administrator

|Representative |Not specified. |

|Description |Administrator is responsible for the proper functioning of the e- store website. |

|Type |Good technical knowledge is required. |

|Responsibilities |Maintenance of the e-store daily operations. |

| |Need to understand the detail architecture of the project. |

|Success Criteria |Project architecture and functionality are within MEHE expertise. |

| |The stakeholder can start planning on strategies and solutions in maintaining the e-stores. |

|Involvement |Very active during elaboration and transition phase. |

|Deliverables |Architectural Design Specification, User Manual and Transfer of Knowledge. |

|Comments / Issues |Project must be compatible with current MEHE IT environment standard. |

3 Customer Service

|Representative |Not specified |

|Description |Improve company’s customer value. |

|Type |Specialists in providing support to customers. Very limited technical knowledge required. |

|Responsibilities |The stakeholder needs to take part in implementing the customer service work flow regarding the |

| |e-store. |

|Success Criteria |E-store customer service must be integrated into the existing customer service. |

|Involvement |High involvement during the transition phase in order to understand the usability of the e store. |

|Deliverables |User Manual. |

|Comments / Issues |Project needs to meet so quality standard in order to facilitate customer service activities. |

7 Key Stakeholder or User Needs

|Need |Priority |Concerns |Current Solution |Proposed Solutions |

|Financial growth and Brand image. |High |Aggressive |Business through local sites.|By the e-store strategy, investment|

| | |competitors and the| |and expenditure will be reduced. |

| | |company will to | |Customers are more comfortable and |

| | |stay in the | |more attracted towards online |

| | |forefront in | |shopping. Company will have |

| | |technology | |financial growth and improved brand|

| | |solution. | |image. |

|A convenient way to buy MEHE products and|High |Customers are more |Phone ordering or local site |An e-store will provide the |

|experience the same great customer | |and more prone to |visits. |customer access anytime and |

|service. | |online shopping | |anywhere to MEHE products with a |

| | |which saves them | |graphical interface which will |

| | |time, money and | |embellish his/her experience in |

| | |effort. | |doing business with MEHE. |

8 Alternatives and Competition

Due to the overall system complexity and high level of customization needed for the website to bring unique unmatched customer experience, the company wishes to hire a third party to build the website according to their requirements. There are no comparable large-scale COTS solutions in the market that would satisfy all the requirements.

Product Overview

1 Product Perspective

This e-commerce will be a complementary marketing tool for existing Marvel Electronics and Home Entertainment traditional channels.

2 Summary of Capabilities

Table 4-1 MEHE E-Commerce Website

|Customer Benefit |Supporting Features |

|Open up new markets |Web base commerce will allow MEHE to expand its |

| |business in a broader scale world wide. |

|Cost Saving for MEHE |Lower expenditure in creating new local stores. |

|Improve customer support by lowering support |Merge online and local customer services into one of |

|cost and improve customer response. |kind solution. |

|Establish MEHE reputation by providing top |Expand MEHE image and service to new market. |

|notch web business experience to users. | |

|Faster inventory reduction. |Expand in business will reduce faster inventory. |

3 Assumptions and Dependencies

Existing store inventory is assumed to be available for tele- and online sales, and should be easy to track and follow for customers. This will ensure customer satisfaction, usability and maximum possible revenues.

The website will be hosted on a server of a third-party hosting company, that will be responsible for technical maintenance, and will be accessible and updatable via Internet.

Managers responsible for performing operation with the website to update the inventory, retrieve data, etc. will have high speed internet connection.

4 Cost and Pricing

The website will cost $200,000 to design and develop due to the high-level customization and a large number of requested features.

5 Licensing and Installation

After the application is installed on the server, no additional installation will be necessary since the end-users will be using their browsers to access the website.

Product Features

|1 |Searchable catalog of products |

|2 |Online promotions |

|3 |User registration |

|4 |Remember what users looked for |

|5 |Shopping cart |

|6 |Order confirmation by e-mail |

|7 |Inventory tracking |

|8 |Customer support |

|9 |User friendliness |

|10 |Credit application availability |

|11 |Limit by region availability |

|12 |Must work in all browsers |

|13 |Authorization process |

|14 |Provide notification to shipping department |

|15 |Multiple items per shipping |

|16 |Prepaid account |

|17 |Order status verification |

|18 |Encripted data storage |

|19 |Return policy |

|20 |Store location |

|21 |Show quantity available |

|22 |Secure website |

|23 |Ability to have many users at a time |

|24 |Help wizards, suggestions |

|25 |Allow feedback |

|26 |Live support |

|27 |Multilingual website |

|28 |FAQ sections |

|29 |Store billing and shipping info |

|30 |Keep users' profile |

|31 |Links to detailed info |

|32 |Prearranged support phone calls |

|33 |Order modification |

|34 |24/7 availability |

|35 |Notification by phone |

|36 |Promotional gifts for volume sales |

|37 |Installation services |

|38 |Package pricing |

|39 |Product reviews by customers |

|40 |Localized websites |

|41 |Multiple customers support, forums |

|42 |Tax calculation |

|43 |Multiple payment methods |

|44 |Calculate shipping |

|45 |Terms and conditions |

|46 |Downloads: upgrades |

|47 |Live news stream across the website |

|48 |Performance analysis online |

|49 |Secure customer identification |

|50 |Prioritize the margin items |

|51 |Product comparison |

|52 |Customer order history |

|53 |Compare prices with other websites |

|54 |Newsletters |

|55 |Upcoming product info |

|56 |Save multiple credit cards for customers |

|57 |Products should be categorized |

|58 |Web based training |

|59 |Delete account if needed |

|60 |Discounts for returning customers |

|61 |In-store pickup |

|62 |Real time website update |

|63 |Catalog customized to user |

|64 |Rewards program |

|65 |Reports for past purchases |

|66 |Weekly update by email |

|67 |Internal notice to stock department if out of stock |

|68 |Item ratings based on sales |

|69 |Online help |

|70 |Display a sample |

|71 |E-mail link to a friend |

|72 |Discount for book orders |

|73 |Keep track of site hits |

|74 |Product warranty |

|75 |Online product registration |

|76 |Similar items display |

|77 |Company logo on every page |

|78 |Easy to remember URL |

|79 |Terms or service |

|80 |Extended warranty |

|81 |Mail-in rebates |

|82 |Show reviews of products |

|83 |Multiple images of each item |

|84 |Product ratings by customer |

|85 |Printable invoices |

|86 |If item unavailable, info on how to find it |

|87 |Product recommendations |

|88 |Item sorting |

|89 |Expert reviews |

|90 |Ads across the website |

|91 |Accessibility |

|92 |Currency conversion |

|93 |Expedited shipping |

|94 |Installment payment plans |

|95 |Delivery date |

|96 |Follow up survey |

|97 |E-mail confirmation to customer |

|98 |Tracking numbers |

|99 |Support multiple browsers |

|100 |Wish list |

|101 |Wedding gift registry |

|102 |Welcome note to users |

|103 |Suggest another product if out of stock |

|104 |Customer activity history |

|105 |Points for spending |

|106 |Product activity history |

|107 |Site map |

|108 |Price history |

|109 |Careers page |

|110 |Nearest shop |

|111 |Search engines optimized website |

Constraints

The product must be web-based.

• The product must be browser and platform independent.

• Security

• performance due to network

• Response time to user interaction must be within a normal time (8 seconds)

• 24hours x 7 days operation (99%).

• hardware limitations (timing requirements, memory requirements);

• interfaces to other applications

Quality Ranges

The criteria for quality will be measured against:

• behavioral requirements (use cases),

• supplementary specifications,

• Requirement specifications  

• Comparable or better to our competitors

Precedence and Priority

|Features |Priority |Overview |

|Purchase Process |High |The customer should have a flawless experience when buying MEHE product |

| | |using the e-store. This process should be incorporate with other features |

| | |discuss in Section 5. |

|Security Process |High |Very data or activities should be process in a secure environment to |

| | |protect MEHE and its customers. |

|Audit Process |High |It is important to maintain consistency and integrity about MEHE business |

| | |data. |

Other Product Requirements

1 Applicable Standards

The system must comply with existing e-business standards:

• Legal and regulatory (FDA, UCC)

• Communications standards (TCP/IP, ISDN),

• Platform compliance standards (Windows, UNIX, and so on)

• Quality and safety standards (UL, ISO, CMM)

2 System Requirements

None specified.

3 Performance Requirements

None specified.

Assumption: System needs to perform as reliably as MEHE direct competitors.

4 Environmental Requirements

None specified.

Documentation Requirements

1 User Manual

User manual provided to the clients to enable them to manage website and update it with changes on products, features and services.

2 Online Help

Context-specific and general help will be available for all functions within the system.

3 Installation Guides, Configuration, and Read Me File

Installation service will be provided. In addition, a formal Knowledge Transfer plan will be developed to ensure that staffs are capable of maintaining the system moving forward.

4 Labeling and Packaging

Not applicable.

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