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Digital, Communications and Marketing OfficerJob title:Digital, Communications and Marketing OfficerGrade / Salary:?28,331 – ?30,148 pro-rata (points 29-31 on VPK scale)Hours:3 days a week (21 hours)Responsible to:Chief ExecutiveLocation: Perth office for one day a week, with flexibility to be home or office based for remaining two daysBenefits:Final salary pension scheme35 days leave (including public holidays)Nature of post:Temporary for six months, then reviewed to determine its impact before confirming as permanentJob purpose:To raise the profile of VisionPK in Perth and Kinross to a range of target audiences using an appropriate mix of promotion and channels, with an emphasis on social media.Key Tasks:To keep VisionPK’s website refreshed, updated and relevant to key target audiencesTo strengthen, develop and increase VisionPK’s social media presence (currently Linked in, Twitter and Facebook) to increase engagement with key target audiencesTo source, generate and post content for VisionPK’s social media accounts and websiteTo assist staff to develop their social media and digital skillsTo act as VisionPK’s brand champion and promote use of the brand throughout the organisationIn liaison with the Chief Executive, to refresh and develop VisionPK’s brandTo co-ordinate and assist with the production of organisational leaflets and literature, for example the Annual Review and newsletterTo collate and report on analytics for the website and social mediaTo produce annual plans and report on progressIn liaison with the Chief Executive and relevant team members, to respond to media enquiries and pro-actively engage with local media where appropriateTo co-ordinate and monitor the production and use of promotional materialsTo network and develop external partnerships to help achieve goalsTo oversee and where possible assist with the production of promotional materialsTo develop a photographic library to use for VisionPK promotionTo establish and maintain an annual event calendar to assist with promotionTo monitor and sign off on the Communications budget Person SpecificationKnowledge / Qualifications - EssentialEducated to HND level or aboveIn depth knowledge of social media, relevant to the roleKnowledge of digital media and website maintenance / developmentKnowledge / Qualifications - DesirableUnderstanding of the impact of visual impairment or hearing lossQualification in digital marketing / communicationsSkills – essentialStrong oral and written communication skillsHigh standard of ‘people’ / interpersonal skillsCopywriting skillsSelf motivated and able to work on own initiativeAble to negotiate and influence othersEffective time managementWell organisedAble to implement and complete tasks to agreed timescalesAble to effectively prioritiseCreative and able to generate new ideasAble to planAble to manage a budgetAble to work well as part of a teamDigital skills, including all Microsoft programmesSkills – desirable Able to design leaflets and promotional materials using online tools3.Experience - essentialExperience of a marketing or communications roleExperience of using social / digital channels to engage audiencesExperience of maintaining a websiteExperience of dealing with the media / press4. Behaviours – essential1. Flexible and open to change 2. Enthusiastic and positive approach 3. Continuously seeking to improve 4. Close fit with VisionPK’s values of trust; respect; empathy; being inclusive; encouraging independence, offering choice and promoting quality5. Other - essentialWillingness to work flexibly when required (toil available)Willingness to provide a standard PVG prior to appointmentThe role will involve regular use of a laptop / PCOther - desirableClean driving licence and access to a car ................
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