Fact Sheet



Audience Engagement: Optimizing Your Webpages Instructors: Katie Allen, Katie.Allen@nreca.coop, and Michael Lynch, Michael.Lynch@nreca.coopLearning Objectives:Internet users face an overwhelming number of resources and options. How can you ensure that the pages on your website stand out and keep readers’ attention? Learn the best practices on engaging your audience with informative, relevant, streamlined web content.Key Takeaways:Understand the basics of good web design—common elements that users expect, principles of visual hierarchy, choosing design elements that aid scanning, using photography effectively and the value of a style guide.Get a better understanding of user behavior in terms of attention span, the myth and truth of “above the fold,” and trends in mobile usage.See examples of how to effectively use creative, reader-friendly content formats such as infographics, quizzes, lists, Q&As, etc.Understand the importance of good search engine optimization practices and effective headlines to make your webpages stand out.Notes:Helpful Resources:Nielsen Norman Group (research-based user experience guidance)Orbit Media Blog (tips for content marketing, analytics and web design)Chartbeat Blog (audience engagement tips and research)Pew Research Center (research on internet and technology)Semrush Blog SEO Best Practices (article on editorial considerations for SEO)MOZ SEO Guide (Comprehensive look at SEO basics)Linked In Learning Series on SEO (SEO fundamentals, though a bit focused on e-commerce)Infogram (NRECA uses Infogram to create simple embeddable web graphics and infographics that are responsive and compliant with accessibility guidelines.) ................
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