Marketing Plan - Microsoft



77001371600540005431155Marketing PlanPrepared By: 7900035000Marketing PlanPrepared By: right230023114076009800Marketing PlanTable of ContentsExecutive Summary Mission StatementWhat Are Your Goals?Financial Non-Financial Core CompetenciesSWOT AnalysisTarget MarketCore Buyer’s PersonaMarketing MixYour On Going Marketing EffortsBudgetExecutive Summary:(Summary of the entire marketing plan. Write this last.)Mission Statement:(Answer these questions and then combine them into 1 or 2 paragraphs.) What do we do?How do we do it?Who are we doing it for?What value are we bringing to the table?Goals:Financial Goals:(How much money do you want to make? What are your goals?)How Much Revenue Do You Need to Generate from Your Inbound Marketing Efforts?Amount of Sales Needed to Hit Revenue GoalsNon-Financial Goals:What do you want to accomplish?What are your SMART Goals:Specific: Measurable: Aspirational: Realistic:Time-bound: Some other examples of non-financial goals:Larger mailing listPodcastingVideo bloggingWriting more blog postsWhat Are Your Core Competencies?What are your strengths as a business? What are your strengths as a team?What are the strengths of your products or content?How can you be the best in your industry or niche?SWOT Analysis:What are your company or product’s strengths?What are your company or product’s weaknesses?What opportunities does your company have?What are the threats to your business’s success?Target Market:What gender makes up the majority of your target market?What is the age range?What is their annual income?Where are they located?Example:Market Category (Description and avg percentage of sales per year)Target: 35-52 ????????????Professionals ????????????Avg Sale: $200+ ????????????Product purchasing patternsSub Market CategoryTarget: 24-34 ????????????Professionals ????????????Avg Sale:Product purchasing patterns ?????????????????????????????What makes your Submarket unique? ????????More professional submarket than others in this age group ????????Submarket also interested in add-on purchases. How do we reach this market? (Challenges, and Actions to combat challenges)Larger digital footprintUse of brand ambassadorsAdvertise in secondary market areas with emphasis on interests, trends, and pop culture tags to attract interaction, pop up shops and sales to attract new clients.Leverage brand loyalty of existing clientsProduct 1 conversion tactic: Focus on cost per year for the benefits of using your products or services.Product 2 conversion tactic: Focus on importance of specific elements of the product or service Outcomes of reaching target market:Decrease in lifetime of sales cycle. Use product sales to attract new clients and convert them as long-term customers. Increase in number of product sales for out of town customers for secondary market. Success measures: Reflected in sales, leads, list sizeAudience/Customer Persona:Ask yourself these questions to find your audience/customer persona:Who are they?What is their personality?How about their family life?What are their values?What do they do?What’s their job title?Where do they live?What’s their challenges?What are their pain points?What are their needs?Additional information to help you narrow down your audience/customer persona even further:What scares them?What are their life beliefs?What stresses them out?What keeps them up at night?What would solve all their problems?Marketing Mix - Four Marketing P’s What Product Are You Marketing? (Product)What does your audience want?Why do they need it?What makes it special and different? (Why should your audience care?)Where Should Your Product Be Sold? ?(Place)How would you sell your product?Are you selling it in a physical store or online?How Much Should It Be Sold For? (Price)Is it a good value for our audience?How does the price compare with your competitors and others in the market?How Are You Going to Promote It? (Promotion)Where are you going to promote your content/product?How are you getting it in front of people?Will you do ads? And if so where will you do?them?Benefits of Specific Marketing Tools:What marketing tools will you use? Will you focus on digital marketing, in-person marketing, or both? What are the benefits of each tactic?Implementation:How will you carry out your marketing efforts? Will you outsource your efforts, or have employees perform marketing tasks? How will your marketing efforts change throughout the year?Budget:What fixed and variable expenses does your company need to pay for? Do you have a budget for ads/marketing? If so, how much do you allocate per month?Notes: ................
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