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CHRISTIAN JAEKLE DIGITAL MARKETER + WEAPON OF MASS CREATION 330.931.9630Cincinnati, OH @ChristanRAWKS Connect with me on LinkedIn christianjaekle@DIGITAL MARKETER | brand development | social media | online campaigns | web, content, eCRM, blogs | analytics COPYWRITER | long form + short form | web, TV, social, eCRM, | experience across P&G, Abbott, and Smucker’s brands STARTUP EXPERIENCE | entrepreneurial mindset | organize pitch events | connected with incubators and investorsTOP STRENGTHS | ideation | empathy | woo | communication | individualizationeducationB.S. BUSINESS, ENTREPRENEURSHIP (3.8 GPA) + B.S. INTERACTIVE MEDIA STUDIES (3.9 GPA) MIAMI UNIVERSITY, FARMER SCHOOL OF BUSINESS | Oxford OH | May 2015digital marketing experienceCOPYWRITER | BAREFOOT PROXIMITY | Cincinnati OH | 4/17-current Barefoot Proximity makes people more valuable to brands by creating and orchestrating experiences that influence behavior throughout the entire journey. Barefoot Proximity is a member of the Omnicom Group and a strategic partner of BBDO.Working closely with Barefoot’s channel integration and design teams, I create meaningful, insight-driven ads to support brands like P&G, Coty, ExxonMobil, and many others. At Barefoot, I’ve sharpened my ability to create copy that taps into real emotion, eCRM programs that convert, and concept experiences that get noticed. I’ve also shaped the voice and strategy for Barefoot’s social media – resulting in a 37.5% increase in followers and 127% increase in engagement in just 10 weeks. Check out my portfolio.ASSOCIATE COPYWRITER | POSSIBLE | Cincinnati OH | 5/15-4-17 POSSIBLE is a WPP global digital advertising agency that backs up every idea with real-world insights. With 19 offices spanning four continents, POSSIBLE boasts some of the best creative minds on the planet for work on brands such as P&G, Abbott, Smucker’s and more.In collaboration with POSSIBLE's design and strategy teams, I concept and create eCRM content, articles, videos, and web pages that drive conversion of Gillette, Oral-B, Crest, Downy, and other P&G products. At POSSIBLE, I’ve written a TV spot for Zone Perfect that’s landed on ABC and YouTube pre-roll, co-written P&G’s first 360 video, launched POSSIBLE’s internal cultural initiative, and community managed Folgers, Jif, Crisco, and Pillsbury.DIGITAL MARKETING ANALYST | GNGF | Cincinnati OH | 5/14-8/14 GNGF is a 20-person digital marketing agency working exclusively doing online and offline marketing for attorneys and law firms. The managing partners are authors of Online Law Practice Strategies and How to Turn Clicks into Clients and the company is in a high growth period.As an intern on the 5-person SEO team, I worked with six clients analyzing SEO campaigns with Google Analytics on impressions, users, social media engagement, traffic. Evaluated Google+, ran a social media channel, did audits on client websites and wrote reports. Found and installed CallRail for client sites, a tracking system that builds call analytics by using rotating phone numbers to know when they were converting; this saved us two clients. Created a short SurveyGizmo questionnaire about the value of our services, purchased a sample audience list, and compiled and analyzed data to use in sales efforts and in GNGF’s next book.STARTUP SOCIAL MEDIA & BUSINESS DEVELOPMENT | PITCHFORCE / PEOPLECONNECT | San Francisco CA | 1/14-5/14 PeopleConnect is an executive search firm specializing in startups and early stage tech companies in the Bay Area. PitchForce is a spinoff Shark-Tank-style monthly pitch event that gives seed stage companies resources for funding and a platform to connect with potential investors. Spent “Study Abroad” semester working closely with the CEO, in the Runway incubator in the Twitter building in San Francisco. Acted as his right hand, networking, attending meetings to look for startup companies for PeopleConnect’s special recruiting services for startups, or to participate in PitchForce events. Networked with CEOs, startup founders, venture capitalists and angel investors on a daily basis. Ramped up social media campaigns and generated fresh content for company channels. In April, was put in charge of the PitchForce event, managing logistics, scheduling, mentoring and pitch training; everything went great.other experiencePORTFOLIO | Check out my work on Gillette, Exxon, Pampers, and more on my portfolio of verbal nuggets. Feast your eyes. THE MINGLE BY CHRISTIAN | My blog + portfolio is full of unqualified advice & startup ideas that’ll make you scream. Check it out. 3% CONFERENCE MANBASSADOR | I attended and blogged the 3% Conference. Let’s change the ratio. Read up. ................
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