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Microsoft CEO SummitFast Facts and Frequently Asked QuestionsMay 2012FAST FACTSThe Microsoft CEO Summit was established in 1997 in response to growing interest in the convergence of technology and business issues among corporate CEOs. Attendees have an opportunity to hear leading industry experts analyze economic trends and technology issues. The summit also offers a forum in which CEOs can discuss and debate business challenges and share insights or experiences with their peers from around the world.This year marks the 16th annual CEO Summit, which has evolved into a world-class forum for business leaders to debate technology and innovation in the face of pressing global business issues.Microsoft CEO Summit 2012 will take place in Redmond, Washington, May 15–17.More than 130 CEOs and leaders from leading companies and organizations representing 30 countries and 11.4 million employees will attend the Microsoft CEO Summit. They represent companies with combined total annual sales of $4 trillion. In addition to Microsoft Corp. executives, CEO panels and workshops will include a variety of technology and business leaders such as the following:Updated May 14 to reflect latest confirmed attendees:Ursula BurnsChairman, Chief Executive OfficerXerox Corp.Mike Duke President, Chief Executive OfficerWal-Mart Stores Inc.Arianna HuffingtonPresident, Editor-in-ChiefHuffington Post Media GroupFred Smith,Chairman, President, Chief Executive OfficerFedEx Corp.Steve Schwarzman,Co-Founder, Chairman, Chief Executive OfficerThe Blackstone GroupWarren BuffettChairman, Chief Executive OfficerBerkshire Hathaway Inc.Alan MulallyPresident, Chief Executive Officer, DirectorFord Motor Co.Carlos BritoChief Executive OfficerAnheuser-Busch InBev N.V.Jeff ImmeltChairman, Chief Executive OfficerGeneral Electric Co.2012 discussion topics will include the following:“Fighting for the Future” & “The Changing Global Construct:” Two separate sessions - Across the world, middle- and lower-middle-class people now feel that the ‘future’ is out of their grasp, and they are letting their leaders know. Why that is happening and what it means.“A New Era for Personal Computing: Implications for Business Leaders:” We’re moving beyond the age of personal computers to an exciting new era of personal computing. “The New China:” With new leaders assuming office, the rise of astonishing emerging cities, a growing middle class with different sensibilities, and domestic consumption on the rise, China is in the midst of dramatic changes that are shifting the dynamics for multinational companies.“Building Your Brands, 21st Century Style:” As traditional forms of marketing give way to digital marketing—with rapidly evolving delivery systems, social media on center stage, and new consumer sensibilities—the art of building and nurturing brands has changed dramatically.FREQUENTLY ASKED QUESTIONSQ:What is the purpose of the Microsoft CEO Summit?The Microsoft CEO Summit brings together a distinguished group of more than 140 CEOs and leaders from the world’s leading companies and organizations to explore the emerging trends that are shaping the future of global business. The top objectives of the summit are the following:Enable an elite group of top-level executives to explore issues around managing global corporations.Drive awareness of new technology megatrends and their impact on business and society.Stimulate private and informal interaction among peers as a means of strengthening professional and personal relationships.Q:How did the event get started? Who at Microsoft championed its creation?In 1997 Microsoft Corp. Chairman Bill Gates recognized a need for business leaders to gather and exchange experiences around leading global corporations, and to learn about new technologies that will have an impact on business in the future. Microsoft delivers to participants a unique experience of discussion and interaction among worldwide business leaders set in an intimate business environment.Q:What is on the agenda? In what types of activities do the CEOs participate?The tone of the event is highly conversational. The agenda features moderated panel discussions and breakout workshops where CEOs have an opportunity to dive into deep discussions on particular issues.Q: What have been the subjects of some of the most interesting discussions or debates?Some of the more interesting subjects likely to fuel discussion include: “Fighting for the Future” & “The Changing Global Construct:” Two separate sessions - Across the world, middle- and lower-middle-class people now feel that the ‘future’ is out of their grasp, and they are letting their leaders know. Why that is happening and what it means.“A New Era for Personal Computing: Implications for Business Leaders:” We’re moving beyond the age of personal computers to an exciting new era of personal computing. “The New China:” With new leaders assuming office, the rise of astonishing emerging cities, a growing middle class with different sensibilities, and domestic consumption on the rise, China is in the midst of dramatic changes that are shifting the dynamics for multinational companies.“Building Your Brands, 21st Century Style:” As traditional forms of marketing give way to digital marketing—with rapidly evolving delivery systems, social media on center stage, and new consumer sensibilities—the art of building and nurturing brands has changed dramatically.Q: Can you provide more details on Steve Ballmer’s speech at the CEO Summit? Periodically, a company will break through with a new product or service and captivate the hearts of the masses. Breaking through repeatedly?requires focus coupled with discipline, passion and tenacity. Steve will explore?these principles and discuss Microsoft's journey pursuing a new phase of growth.For more information, press only:Rapid Response Team, Waggener Edstrom Worldwide, (503) 443-7000, rrt@ ................
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