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THE ENGL 101

ADVERTISEMENT WEB SCAVENGER HUNT

Instructions: Get together with your partner, decide who will be the “driver” (who will handle the mouse and keyboard on the search computer as well as record the results) and who will be the “navigator” (who will read the directions and questions). Once you have made the decisions you may begin the scavenger hunt.

I will call time five minutes before class ends and the navigator will post his/her group’s results as a reply to this a blog post as well as printing out a hardcopy for me. The group that has completed the most items on the list in the shortest time will get a prize.

*Keep in mind, the whole web (that is the classroom appropriate web) is at your disposal. Be creative, because the more variety we as a class have, the more you will have to choose from for your final Visual Analysis Essay.

1. Locate a website for a product that is targeted specifically to pre-teen girls, paste the link here and explain what stereotypes the website uses to appeal to their audience.

WEBSITE NAME:

LINK:

EXPLANATION: They show happy go lucky girls jumping around proud to show their underarms. They are pink to show they are for girls.

2. Locate a television commercial for a product meant to appeal to wide variety of genders, ages, social identities etc., paste the video link and explain how it accomplishes wide demographic appeal.

PRODUCT: Sun Drop Pop

LINK:

EXPLANATION: It shows that anyone can drink sun drop and it just makes you want to dance.

3. Locate a television commercial that upholds a gender stereotype (ex: “men are tough”, or “women are homemakers”) paste the video link and explain how enforcing that stereotype is effective in selling that particular product.

PRODUCT: Pine Sol

LINK:

STEREOTYPE: Women should know how to dance; women clean the house, and should look good while doing it.

EXPLANATION: The lady is wearing high heels and a nice pink dress trying to clean the floor.

4. Locate a television commercial that subverts (challenges) a gender stereotype (ex: “women being tough/physically intimidating” or “men enjoying traditionally feminine things) paste the video link, identify the stereotype being subverted and explain how it is being used (ex: comedic effect) and how that translates to selling the product.

PRODUCT: Xfinity

LINK:

STEREOTYPE: Women can’t be as strong as men

EXPLANATION:The woman also switched to Xfinity so she is ripped like the other men unlike the one man that still has dish.

5. Go to , enter the search phrase “What advertising agency does Geico use" Once you find the answer follow the link to the agency’s homepage. At the top of the screen look for the link “Work”, choose one of the sub-topics, and describe the perceived rhetorical strategy.

We coupled a PSA-style TV spot with a series of four print ads to show the benefits of using new Cool Whip Frosting. It’s whipped, fluffy and perfectly sweet, spreading on easily to leave cakes unharmed. ; They show pictures of cakes with just regular frosting and how the cake is torn apart by the spreading of the frosting and they show a cake with the cool whip frosting and how the cool whip just glides on the cake.

6. Use the search engine of your choice to find out when Coca-Cola began using Santa Claus in their holiday advertisements. Paste the Image into this document and answer the following questions:

What year did it first appear? 1931 [pic]

What magazine printed it?

What was the artist’s name?

Where did you find your information?

7. Locate a Skittles commercial (from “sheep boys” to “tube sock”). Paste the video link, hypothesize what is the target audience for the commercial and explain how it goes about appealing to that demographic.

LINK:

HYPOTHESIS: The smooth blend of the two flavors

EXPLANATION: They are combining to completely different flavors and also combining to completely different objects human and animal.

8. Go to the Mattel Toy Company official website ( ). Describe the welcome page, is it aimed at any certain audience? Spend a few minutes exploring the sections. Describe the appearance of the sections (think colors, graphics, fonts) and what they say to their targeted audience (Barbie, Hot Wheels etc.).

HOMEPAGE: The colors are automatically really bright colors that catch a child’s eye and a parents eye for their child. Each font is different for each product

BARBIE: has cursive to make the product look more elegant.

HOTWHEELS: the font flows with the shape of the flame insinuating melting with hot wheels.

FAMILIES:

PRODUCT: The website shows clearly that what they are trying to sell is for children. They have a lot of characters.

9. Go to the following two Images and answer the question below





What is the product? Poison and ground beef?

Who do you think the audience for the ad is? parents

What stereotype is it subverting? That even little girls have an evil side.

Why do you think they went this direction? Sometimes being gruesome is what catches someone’s attentions because the want to but can’t look away.

10. Go to the following website:

WARNING: THE IMAGES ON THIS PAGE ARE FOR MATURE AUDIENCES. I ENCOURAGE YOU TO VIEW THEM AT YOUR OWN DISCRETION. YOU DO NOT HAVE TO IF YOU ARE UNCOMFORTABLE WITH MILDLY EXPLICIT IMAGES.



Once there take time to carefully look through the 80 or so images.

Most of them are PSAs (Public Service Announcements), Many- if not all- use shocking imagery to either sell something or make a very startling point about an issue.

Choose 3 images you find either particularly effective or ineffective in getting their message across. Paste them here.

Under each image

+ identify both the Primary Message and the Secondary Message.

+whether or not you find it effective

+describe what makes them so (in)effective

+do they use any stereotypes/demographic clichés? If so which ones?

+what strategy the ads use to get the point across?

+Would you change it? If so, how?

[pic]

The primary message is that they child can be easily broken and when they don’t have patience they will lose their child. I found it effective because they are showing the child like it is glass and it broke just like glass. I wouldn’t change it

[pic]

The primary message is that women are treated like meat they can just be played with. I find it effective because the dressed the carcass ads if it was a girl .

[pic]

The primary audience is young teens that are sexually active. I find this as most effective because this is very true and although it may be just you two you have to think about everyone else that has been with that one person.

Post your completed results as a post on your personal blogs (Do not “copy and paste” use the “attach document” function) as well as printing out a hardcopy for me.

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