PDF Textbook Business Model Management

Textbook Business Model Management:

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Textbook Business Model Management:

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Bernd W. Wirtz Business Model Management

Comments on the book:

"In dynamic and complex markets a well thought out business model can be a critical factor for the success of a company. Bernd Wirtz vividly conveys how business models can be employed for strategic competition and success analysis. He structures and explains the major theoretical approaches in the literature and practical solutions in an easy and understandable way. Numerous examples from business practice highlight the importance of business models in the context of strategic management. The book has the potential to become a benchmark on the topic of business models in the German-speaking world." Hermann-Josef Lamberti, Member of the Board and COO, Deutsche Bank AG

"The business environment has become increasingly complex. Due to changing conditions, the executive board of a company is confronted with growing challenges and increasing uncertainty. Thus, a holistic understanding of the corporate production and performance systems is becoming more and more important. At this point, Bernd W. Wirtz introduces and presents the concept of the structured discussion of the own business model. Business models present operational service processes in aggregated form. This holistic approach channels the attention of management, supports a sound understanding of relationships and facilitates the adaptation of the business to changing conditions. The management of business models is thus an integrated management concept. Through the conceptual presentation of complex issues the author makes a valuable contribution to the current literature. In particular, the referenced case studies from various industries make the book clear and very applicable to practice." Dr. Lothar Steinebach, Member of the Board and CFO, Henkel AG

Bernd W. Wirtz

Business Model Management

Design ? Instruments ? Success Factors

Bibliographic information published by the Deutsche Nationalbibliothek The Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data are available in the Internet at .

Bernd W. Wirtz is Professor for Information and Communication Management at the German University of Administrative Sciences Speyer.

1st Edition 2011 All rights reserved ? Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011 Editorial Office: Susanne Kramer | Renate Schilling Gabler Verlag is a brand of Springer Fachmedien. Springer Fachmedien is part of Springer Science+Business Media. gabler.de

No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the copyright holder.

Registered and/or industrial names, trade names, trade descriptions etc. cited in this publication are part of the law for trade-mark protection and may not be used free in any form or by any means even if this is not specifi cally marked. Cover design: K?nkelLopka Medienentwicklung, Heidelberg Printed on acid-free paper Printed in Germany ISBN 978-3-8349-2792-7

Brief contents

Contents

Preface ..................................................................................................................... V Contents ................................................................................................................. IX

Part A: Business models as a management concept........................ 1

1 Introduction .................................................................................................. 3 2 Origin and relevance for success of the concept of the business

model ............................................................................................................. 6 3 Business model concepts in the literature............................................... 19 4 Classification and aims of business models............................................ 59

Part B: Structure of business models .................................................... 73

1 Introduction ................................................................................................ 75 2 Structure of value creation in business models ...................................... 77 3 Partial models of business models ......................................................... 110 4 Actors and interactions in business models.......................................... 149

Part C: Business model management ................................................. 181

1 Introduction .............................................................................................. 183 2 Types of business model management.................................................. 185 3 Design of business models...................................................................... 192 4 Implementation of business models ...................................................... 215 5 Business model operation ....................................................................... 228 6 Adaptation and modification of business models ............................... 241 7 Controlling business models .................................................................. 257

Part D: Business model case studies ................................................... 267

1 Introduction .............................................................................................. 269 2 E-business model...................................................................................... 271 3 Banking business model.......................................................................... 280

VII

Brief contents 4 Automotive business model ................................................................... 293 5 Media business model ............................................................................. 306

References ............................................................................................................ 318 Index .................................................................................................................... 339

VIII

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