Marketing.prismahealth.org



PRISMA HEALTH–UPSTATE STYLEBOOK (4/19)

First, follow AP style. If not listed there, follow Webster’s latest dictionary. Here is Prisma Health–Upstate style for selected items not found in Prisma Health guide.

A

Academy of Leadership & Professional Development, formerly Dept. of Education

Acceleration Sports Institute (owned by Prisma Health)

accidental vs. unintentional: Use unintentional when referring to childhood injury.

Adolescent & Young Adult Oncology Program: Note &; can use AYA thereafter.

AFib Clinic

AnMed Health System

ATI Physical Therapy is new name for Proaxis Therapy.

Au Bon Pain

Augusta Street (not road)

Auxiliary: Auxiliary to Prisma Health–Upstate (not the official name yet but Legal says OK to use for marketing purposes)

B

Baptist Easley Hospital: Not Baptist Easley, but Easley Medical Campus; can shorten to BEH after first reference

Bariatric Center of Excellence: See entry at MBSAQIP.

BI-LO Charities Children’s Cancer Center

Blood and Marrow Transplant Unit, precede with McCrary on initial reference

Bon Secours St. Francis Health System, Bon Secours Wellness Arena

Bradshaw Institute for Community Child Health & Advocacy

Breastfeeding Helpline, breastfeeding, breastmilk

The Brownell Center: Psychiatry & Behavioral Medicine is new name.

Bryan Neonatal Intensive Care Unit (Bryan NICU thereafter)

Buckle Up Program

C

Camp Luv-A-Lung: Note capital A.

Cancer Institute (not Cancer Center or Cancer Treatment Center)

Cancer Prevention and Wellness

Cancer Survivors Park (no apostrophe)

Canine F.E.T.C.H. (Friends Encouraging Therapeutic Coping and Healing) Unit

Care Coordination Institute (CCI)

Carolina Pediatrics of Greenville

Carolina Plastic Surgery & Aesthetics

Center for Cancer Prevention and Wellness: No &; part of CIOS.

Center for Developmental Services: Actual name is Dr. William R. DeLoache Center for Developmental Services (CDS thereafter).

Center for Hope and Healing is part of the Cancer Survivors Park.

Center for Integrative Oncology and Survivorship: CIOS thereafter; no &.

Center for Teaching and Learning, formerly Academic Services; no &.

CenteringPregnancy Program

Chick-fil-A

Child Abuse/Neglect/ Forensic Peds: New name is Pediatric Abuse & Neglect; no longer Child Advocacy Medical Program (CHAMP)

The Children’s Clinic

Children’s Hospital (not The or CH on subsequent reference)

Delineators:

• Upstate’s only NACHRI (National Association for Children’s

Hospitals and Related Institutions)-recognized children’s

hospital (per Dr. Schmidt 9/06)

• Upstate’s only comprehensive hospital program dedicated

exclusively to children (per Dr. Schmidt 9/06)

• 1st reference: Prisma Health Children’s Hospital–Upstate;

2nd reference: Children’s Hospital–Upstate; subsequent references: Children’s Hospital

Children’s Hospital Community Advisory Council (formerly Development Council)

Children’s Hospital Radiothon (not Children’s Miracle Network Radiothon)

Children’s Hospital Spartanburg Night Clinic

Children’s Hospital Supportive Care Team (formerly Pediatric Palliative Care)

Children’s Miracle Network Hospitals

CHOOSY: Choose Healthy Options Often and Start Young

Clemson University Nursing building (not Building)

Clinical Assistant Professor (note word order)

Clinicians Corner: No apostrophe.

The Club at Keowee Key: Note cap T.

Commission on Accreditation of Rehabilitation Facilities (CARF thereafter)

Community Room: Official title is Skarupa Community Room.

COMPASSION Standards: Now replaced with Behavior Essentials.

Cottingham Hospice House: Hospice is part of the name, but The is not.

D

da Vinci

Delivery Buddy (telehealth program for neonates)

Diabetes Self-Management Program (note capital M)

dietitian

Diversity dept.: New name is Organizational Equity.

Dragon Boat Upstate Festival

The Duke Endowment (note The)

E

EagleMed

Easley Medical Campus, not Baptist Easley Medical Campus

Embedded Scholar program: Not Scholars and note lower case “p.”

Epic (not EPIC)

Equipped for Life™ (™ first reference only): “Equipped for Life™, associated with Prisma Health–Upstate,” …

F

Family Beginnings (formerly Mother/Baby Unit at GMH)

The Family Birthplace: Note cap “The” (formerly Labor & Delivery).

Family Medicine (not Family Practice) for area that docs now have residencies in.

Ferlauto Center for Complex Pediatric Care

Fertility Center of the Carolinas is a component of REI (not Centers).

first annual: No such thing – “inaugural,” “original” or “first.”

Fountain Inn Activities Center (not Activity)

G

Gardner Center for Developing Minds

GHS Center for Venous and Lymphatic Medicine (formerly Vein Center): Drop GHS.

GHS Downtown (formerly SunTrust): Now Prisma Health Downtown.

GHS Family YMCA is now Prisma Health Family YMCA.

GHS Hospice of the Foothills: Drop GHS.

GHS Outpatient Radiology (formerly Greenville Radiology): Drop GHS.

GHS Senior Care is now Prisma Health SeniorCare PACE–Upstate (SeniorCare is one word).

GHS Swamp Rabbit Trail is now Prisma Health Swamp Rabbit Trail.

Girls on the Run®: ages 8-11, note trademark (first reference only).

Girls on Track®: ages 12-15, note trademark (first reference only).

Greenville Campus of the South Carolina College of Pharmacy

Greenville County Schools

Greenville Health Authority: GHA subsequently

Greenville Health Corporation (GHC)

Greenville HealthCare Simulation Center (note HealthCare)

Greenville Memorial Hospital, not just Greenville Memorial or Memorial; GMH is OK after initial parenthetical reference.

Greenville Memorial Medical Campus, not Hospital or Center for last word

Greenville Midwifery Care: Birth Center goes away in June.

Greenville Ob/Gyn Associates

Greenville Radiology: Name now is Outpatient Radiology.

Greenville Voice Center

Greer Medical Campus (GMC)

Greer Memorial Hospital (Greer Memorial OK thereafter, but not GMH or GrMH)

Grove Point (not Pointe)

H

Healing Garden

Health Sciences Administration building [small b]

Health Sciences Center (formerly IMED, formerly Clinical University) Officially/legally, it’s HSC. Only use Prisma Health Health Sciences Center initially for external communication if needed (yes, two “Health” words in a row).

Health Sciences Education Building: Incorrect, use University of South Carolina School of Medicine Greenville.

Health Sciences South Carolina (HSSC)

HealthStream

HealthTrack™

Healthy Greenville: Drop 2036.

Healthy Greenville, Too! Micro grants subsidiary of Healthy Greenville where up to $100K/year of the $4 million may go to not-for-profits that are not traditional health groups but improve the well-being of Greenvillians. Grants are $10K-$25K/year.

Heart & Vascular Institute (formerly Heart Institute)

HeartLife®: One word, note capital L, ® first reference only.

Heart Education Center, Turrentine; full name is William Newton and Elizabeth Horton Turrentine Patient Education Center (no Heart)

help line but Prisma Health Breastfeeding Helpline

Help Me Grow South Carolina

hematology/oncology (note slash)

The Hernia Center: Note capital T.

high tech: Avoid.

HIMSS: Healthcare Information and Management Systems Society

HIPAA: Not HIPPA; stands for Health Insurance Portability and Accountability Act.

Hospice of the Foothills

Hospital School Program

Hospitality Shop: New name of gift shop

Human Performance Lab (is Prisma Health)

Hyphenation: Only cap second words when part of the official name: Exs. Patient-Centered Medical Home, Diabetes Self-Management Program, Baby-Friendly, Nurse-Family Partnership.

I

IMED: Do not use.

ImPACT is concussion software.

Independence Pointe

Infection Prevention & Control (new name for Infection Control)

Institute for Advancement of Health Care (IAHC thereafter)

Institute for Translational Oncology Research (ITOR)

Institutional Review Board (not Committee)

Intersocietal Accreditation Commission (formerly Intersocietal Commission for the Accreditation of Echocardiographic Laboratories)

J

The Joint Center (note The)

K

kickoff

Kidnetics®

L

Language Services (not Interpretation or Translation Services)

Laurens County Community Care Center (LC4 thereafter)

Laurens County Medical Campus (LCMC thereafter)

Laurens County Hospital (LCH thereafter)

Levi S. Kirkland Sr., MD, Scholarship Fund

Levi S. Kirkland Sr., MD, Society

Life Center®, Life Center Health & Conditioning Club® – Life Center thereafter; note &

Lila Doyle is the name; can add “, a nursing and rehabilitation center,” (no caps)

LoseWell

Lung Center: Not The Lung Center.

M

Magnet®

Marshall I. Pickens Hospital (MIP thereafter)

Materials Distribution Center (MDC but try to avoid because of Oncology Multidisciplinary Center, more commonly referred to as MDC)

Maxwell Pointe

MBSAQIP Accredited Center: Metabolic and Bariatric Surgery Accreditation and Quality Improvement Program (which is comprehensive)

McAlister Square

MD360® ® first reference only; use MD360® Convenient Care when you can on initial reference, even though Convenient Care is a descriptor and not part of registered name; NEVER describe as urgent care

Medical Experience Academy (MedEx Academy thereafter)

Medical Staff Auditorium: Correct name is Robert E. Coleman Medical Staff

Auditorium (Coleman MSA on second reference.)

Medicine-Pediatrics: Note hyphen; Internal Medicine-Pediatrics also OK.

Med-Trans

Memorial Medical Offices (formerly MMOB), MMO thereafter

MinuteClinic is the retail healthcare division of CVS (one word).

Mobile Care Ambulance Service™

Mohs surgery

MyHealth First Network® (formerly Clinical Integration Network) has been renamed Prisma Health® Upstate Network; note registration symbol and no en dash.

N

National Healthcare Week: Now Team Member Appreciation Week.

Neighborhood Health Partners Mobile Health Clinic (Mobile Health Clinic after)

Neuroscience Institute (not Neurological Institute or Neurosciences)

New Horizon Family Health Services

New Impact (stands for Nutrition, Exercise and Weight loss to Inspire Maximum Potential in Adolescents, Children and Tweens)

North Greenville Hospital – can use when not talking about LTAC (see below); NGH acceptable thereafter; do not use North Greenville

North Greenville Hospital–Long Term Acute Care (NGH–LTAC)

a number of courses are, the number of courses is

numerals: Remove superscript on 1st, 2nd, 3rd, etc.

Nursing credentials: RN goes after academic degrees but before certs: MSN, RN, CNE (bachelor’s comes before master’s but very rarely needed)

O

OB/GYN: Slash and caps (no space), except for Greenville Ob/Gyn Associates.

Oconee Medical Campus, Oconee Memorial Hospital

Oconee Memorial Hospital Foundation

Office of Diversity and Inclusion (formerly Organizational Equity)

Office of Philanthropy: Drop “& Partnership.”

note: Philanthropy and Partnership Center is the interactive

kiosk in the GMH lobby

Oncology Multidisciplinary Center (MDC)

Oncology Research Institute (ORI) DO NOT USE THIS TERM. The ORI is now CUBI (Clemson University Bioresearch Institute). If referring to GHS-related cancer research, use oncology research unit.

Orthopaedics (orthopedics in Midlands)

P

PACE (Program of All-inclusive Care for the Elderly)

Partners in Health Inc.: When doing a practice brochure (all of our practices except the clinics), now use this tag on the back of brochures: A practice of Prisma Health–University Medical Group.

Pastoral Care (now Spiritual Care & Education)

patient descriptors: Do not ID patients by a condition, such as the obese or diabetic; use person with cancer, disabilities, diabetes, etc.

Patewood Center: Site of Children’s Advocacy, Archives (255 Enterprise Blvd.)

PATH: Partners Achieving Total Health (partnership with the YMCA)

Patient Referral and Transfer Center

PCORI: Patient-Centered Outcomes Research Initiative (note cap C)

Peace House (not The Peace House)

Pediatric Rapid Access: Do not use.

Peripherally Inserted Central Catheter (PICC)

Phillis Wheatley

Physician Assistant: Always credential as PA-C; not physicians or physician’s.

polycystic ovary syndrome (PCOS), not ovarian

Prevent Cancer–Greenville

Prisma Health®: Note ® after first reference; not PRISMA Health or Prisma

Proaxis Therapy: Do not use. Now ATI Physical Therapy (we are part owner).

PRO-Teens™ (Program for Reduction of Obesity in Teens); ™ on first reference

prior to: Avoid.

private health care organization: Prisma Health is the largest (private or public) health care organization in the state (do not use network).

Public Safety: department with a security division and a police division

Q

QuitWell

R

residency program: Prisma Health/University of South Carolina School of Medicine Programs is the name.

right care at the right time in the right place is the correct order

Robert E. Coleman Medical Staff Auditorium (Coleman MSA thereafter)

Roger C. Peace Rehab–Outpatient Downtown (was Peace Rehabilitation Center)

Roger C. Peace Rehabilitation Hospital (RCP thereafter)

S

Safe Kids™ Upstate followed initially with “led by Bradshaw Institute for Community Health & Advocacy of Prisma Health Children’s Hospital–Upstate” first reference only.

Said: Use in most cases in news and feature article vs. stated, noted, recalled, etc.

School-based Health Center (SBHC): Note caps of S, H and C, NOT Clinic.

Self Regional Healthcare

S.H.I.F.T. (Steadman Hawkins Injury and Fracture Treatment)

Shriners Connector

Shriners Hospitals for Children, Greenville Unit

Skarupa Community Room

Skylight Café (not The Skylight Café)

Spartanburg Regional Healthcare System

Speakers’ Bureau

Spiritual Care & Education (formerly Pastoral Care)

Sports Cardiology Program (not clinic)

Steri-Strips

Sub-Acute (what our units are called)

SuccessFactors: Evaluation tool to conduct performance evaluations; one word.

 

T

Talent Acquisition and Advancement (formerly Dept. of Recruiting)

The Todd Crowe Center for Pain Management (Oconee). Note cap T.

Total Cancer Care

Transcatheter Aortic Valve Replacement (TAVR)

Travelers Rest

Turrentine Patient Education Center (TPEC), full name is William Newton and Elizabeth Horton Turrentine Patient Education Center.

U

unintentional vs. accidental: Use unintentional when referring to childhood injury.

University HealthSystem Consortium (UHC); note HealthSystem.

University Medical Group should not be used in external copy.

University of South Carolina School of Medicine Greenville; can shorten to UofSC School of Medicine Greenville thereafter—NEVER use USCSOM externally

Upstate Pharmacy–GMH, Upstate Pharmacy–Cross Creek, Upstate Pharmacy–Eastside, Upstate Pharmacy–IMA, etc. Exception is Upstate Specialty Pharmacy.

V

a variety of courses are, the variety of courses is

Vascular Health Alliance (formerly Institute for Vascular Health)

Vein Center Do not use. New name is Center for Venous and Lymphatic Medicine.

VeinViewer Do not use. Use generic instead: vein-viewing equipment.

Visitor Services but Visitor’s Information desk

Virtual Toy Drive

W

Walmart: Use Walmart & Sam’s Club when referencing both.

Wonder Center (not The Wonder Center)

WYFF 4 (note space)

Call Center 1-877-447-INFO (4636)

Patient Referral and Transfer Center 455-0000

Prisma Health Physician Finder 1-844-447-DOCS (3627)

Some Common Addresses (nine-digit ZIP is optional, but some appear below) See the most recent UMG directory for practice addresses and locations.

Baptist Easley Hospital

200 Fleetwood Dr. • Easley, SC 29640

864-442-7200

Carolina Cardiology Consultants

877 W. Faris Rd., Ste. B

Greenville, SC 29605

Center for Family Medicine

877 W. Faris Rd., Ste. A

Greenville, SC 29605-4251

Center for Health and Occupational Services

1020 Grove Rd.

Greenville, SC 29605-4649

Center for Pediatric Medicine

20 Medical Ridge Dr.

Greenville, SC 29605

Clemson University Nursing

605 Grove Rd.

Greenville, SC 29605

Easley Medical Campus

200 Fleetwood Dr. • Easley, SC 29640

864-442-7200

Greenville Memorial Hospital, MIP, RCP, Children’s Hospital, HSA

701 Grove Rd.

Greenville, SC 29605-5601

Greenville Memorial Medical Campus

701 Grove Rd.

Greenville, SC 29605-5601 • 864-455-7000

Greer Medical Campus/Greer Memorial Hospital

830 S. Buncombe Rd.

Greer, SC 29650 • 864-797-8000

Greer MOB

340 Medical Pkwy.

Greer, SC 29650

Hillcrest Medical Offices

729 SE Main St.

Simpsonville, SC 29681

7 Independence Pte.

Greenville, SC 29615

Laurens County Medical Campus

Laurens County Hospital

22725 U.S. Hwy. 76 E.

Clinton, SC 29325 • 864-833-9100

Life Center Health & Conditioning Club® or Life Center®

875 W. Faris Rd.

Greenville, SC 29605-4254 • 864-455-4231

Memorial Medical Offices (formerly MMOB)

890 W. Faris Rd.

Greenville, SC 29605-4253

North Greenville Hospital–Long Term Acute Care

807 N. Main St.

Travelers Rest, SC 29690-1598 • 864-455-9206

Oconee Medical Campus

Oconee Memorial Hospital

298 Memorial Dr.

Seneca, SC 29672 • 864-482-3100

Patewood Center

255 Enterprise Blvd.

Greenville, SC 29615

Patewood Hospital

175 Patewood Dr.

Greenville, SC 29615 • 864-797-1000

Patewood Medical Campus

200 Patewood Dr.

Greenville, SC 29615

Prisma Health Downtown

300 E. McBee Ave.

Greenville, SC 29601

Prisma Health SeniorCare PACE–Upstate

32 Centennial Dr.

Greenville, SC 29605

Simpsonville Medical Campus, Hillcrest Hospital

729 SE Main St.

Simpsonville, SC 29681-9121 • 864-454-6100

Surgery Center–Spartanburg

1413 John B. White Sr. Blvd.

Spartanburg 29306

864-587-5768

Surgical & Specialty Medicine

1413 John B. White Sr. Blvd.

Spartanburg 29306

864-586-7560

University of South Carolina School of Medicine Greenville

607 Grove Rd.

Greenville, SC 29605

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