CASE STUDY: STARBUCKS COFFEE - UHU
drive thru windows, instore locations convenience is important. S6- ambiance was a foundation of the starbucks brand and continues in its locations. S7- by using fair trade ingredients they are a leader in ethics. Weaknesses W1- Overexposure W2- Too many products W3- Risky investment in more locations 10% 5% 5% 4 4 4.025.0125.0125 ................
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