Professional’s Choice Since 1913 Product Catalog

Professional's Choice Since 1913

Roof & Driveway

Product Catalog

Professional's Choice Since 1913 Makers of the world's rst roof cement, Black Jack? is the enduring choice professionals rely on to seal and protect roofs and asphalt driveways. For over a century Black Jack has been providing dependable waterproo ng protection and surface restoration for private homes, commercial properties, institutions and government facilities nationwide.

MORE THAN A CENTURY OF QUALITY

In 2013, Black Jack turned 100 years old. It is estimated that more than 500 million square feet has been protected by Black Jack making us the most trusted roof, driveway and foundation coating in the world.

BIG SAVINGS, FASTER & EASIER

Black Jack white roof coatings offer the highest re ectance values, which in turn lead to big potential energy savings. Using less energy in buildings saves money and helps protect the environment.

New Speed-Seal driveway crack llers cut hours from sealing projects. And a host of new waterbased coatings have less odor, dry faster, last longer and clean up more easily.

SAFER, HEALTHIER, BETTER

Innovative ideas have made Black Jack signi cantly more earth-friendly, safer for people and the environment. We reduced or eliminated solvents in our products, making them safer to use, and protecting the air we breathe.

We minimized our environmental footprint with containers that use a minimum of 25% recycled content. Our manufacturing plants replaced light xtures with skylights, reducing electric usage 50%, and our eet has been upgraded with more fuel ef cient trucks that reduced CO2 emissions 20%.

Thanks to our dealers, contractors, building owners and home owners for your continued support as we enter our next century of protection.

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TABLE OF CONTENTS

THE BLACK JACK BRAND........................................................... 2 THE BLACK JACK SALES MACHINE - Driving Your Business....... 4 ROOF LEAK & WATERPROOFING SOLUTIONS.............................. 6

Professional Grade Cements & Coatings............................... 8 Waterproo ng Roofs & Foundations ......................................10 Roof & Flashing Cements, Adhesives & Sealants..................11 ENERGY SAVING "COOL ROOF" SOLUTIONS ..............................12 White Elastomeric Re ective Coatings..................................13 Aluminum Re ective Coatings ..............................................14 Elastic Patches .....................................................................14 ROOFING FELTS ........................................................................15 DRIVEWAY CARE SOLUTIONS.....................................................16 Driveway Sealers ...................................................................17 Driveway Patch & Prep ..........................................................18 Pothole Repair.......................................................................18 PROMOTIONAL SUPPORT...........................................................19 National Advertising .............................................................19 Merchandising & Promotional Materials ...............................19

FOCUS ON QUALITY

QUALITY. A BLACK JACK? COMMITMENT SINCE 1913

A Passion for Quality. It is the Black Jack heritage. The guarantee of quality Black Jack products has made Black Jack the trusted brand in roof and pavement protection for over a century. Listening to our customers and driving for continual improvement on all fronts has led to innovative formulas, fast ef cient delivery times, consistently high performing products, and a loyal following of trade professionals.

premium RAW MATERIALS

rigorous QUALITY CONTROL

KNOWLEDGEABLE support team

How to LIBRARY

company owned TRUCKS

Contractor PREFERRED

USA, CANADA & INTERNATIONAL distribution

fast DELIVERIES

1.800.237.1155

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The Black Jack Sales Machine

Driving your business

BLACK JACK:

THE NATION'S #1 ROOF & DRIVEWAY

BRAND

RADIO ADS

NATIONAL RADIO CAMPAIGN

AND TARGETED SPOT RADIO

100 million Black Jack brand impressions annually!

Black Jack continued to build its industry-leading Roof & Driveway Coatings and Sealers brand with a broad array of advertising and media activities that delivered more than 100 million brand impressions to our target end users.

And these numbers don't re ect hundreds of millions of additional brand impressions registered from customers using the products, looking up information on our web site and our customers' web sites, our store merchandising, and advertising our retailer partners provide on our behalf.

Black Jack continued its campaign with the nation's #1 home improvement radio program, At Home with Gary Sullivan. Broadcast on over 150 radio stations and XM Radio, Black Jack received more than 3.5 million impressions, highlighted by live interviews at the National Hardware Show.

In addition to national DIY programming, Black Jack uses targeted ads in major asphalt markets to build the brand among heavy users.

Another highlight of the Black Jack radio campaign included a spot airing in the Chicago Cubs live broadcast on WGN Radio.

Nationwide coverage with the Gary Sullivan radio network

TARGETED DRIVEWAY RADIO MARKETS

Station

Market

WGN Radio 720 AM

Chicago

WAXQ Classic Rock Q-104.3 FM New York City

WIP SportsRadio 610 AM Philadelphia

KMOX NewsRadio 1120 AM St. Louis

WHCN-FM The River 105.9 Hartford

WNRQ The Rock 105.9 FM Nashville

KTLK TalkRadio FM 100.3

Minneapolis

WWYZ-FM Country 92.5

Hartford

KFAN SportsRadio AM 1130 Minneapolis

WLAC NewsRadio 1510 AM Nashville

3.5 million avid

3.8 million key market

do-it-yourself impressions! homeowner impressions!

NASCAR

EVENT ADVERTISING

Black Jack joined the NASCAR Sprint Cup Series with a full-color ad in the o cial NASCAR Sprint Cup Annual, sold nationwide at all Cup venues and on newsstands. More than 4 million racing fans purchased this publication.

More than 4 million NASCAR fan impressions!

MAGAZINE ADS

PROFESSIONAL ROOFING

CONTRACTORS

Known as The Professional's Choice since 1913, the Black Jack brand continued to support that strong position with an aggressive contractor trade advertising campaign.

Over 500,000 professional roo ng contractor impressions!

INTERNET

ADVERTISING

NEWS MEDIA

COVERAGE

The Black Jack Sales Machine

Driving your business

Black Jack banner ads debuted on some of the highest-rated DIY sites on the web, including , , and .

The launch of Driveway- and Roof- as DIY destinations created thousands of new brand impressions.

More than 5 million actively searching DIYer impressions!

A key way to reach the Black Jack target homeowner is through newspaper home improvement articles. An aggressive media strategy has resulted in more than 400 articles and millions of print and online impressions via news articles on the websites of some of the nation's leading newspapers, TV stations, and home improvement / real estate sites.

The Black Jack brand appeared in NBC's The Tonight Show with Jay Leno seen by over 7 million viewers.

Over 13 million homeowner impressions!

FLEET VEHICLE

ADVERTISING

Black Jack's Fleet Vehicle Advertising Program creates tremendous brand exposure, with more than 250,000 daily brand impressions in the nation's largest DIY markets.

VEHICLE GRAPHICS DESIGN AWARDS

NOMINEE

70 million+ consumer impressions each year!

PRO/CONTRACTOR

TRADE SHOWS & PRODUCT LITERATURE

Black Jack is featured prominently at the largest home improvement and construction trade shows, including the International Roo ng Expo and regional roo ng contractor shows.

Black Jack Product Catalog

Roof Leak & Waterproof Solutions

Professional Grade Cements & Coatings

Waterproofing Roofs & Foundations

Roof & Flashing Cements, Adhesives & Sealants

PROFESSIONAL GRADE CEMENTS & COATINGS

High Performance Roof Cements & Coatings

Roof Repair

& Leak Prevention

TRUSTED BY:

CONTRACTORS

REMODELERS

PROPERTY MANAGERS

Seamless

Weather Barriers

MAINTENANCE SUPERVISORS

BUILDING OWNERS

PAINT & COATINGS CONTRACTORS

LANDLORDS

Cooler Roofs

& Energy Saving

gardner-

1.800.237.1155

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PROFESSIONAL GRADE ROOF CEMENTS

RUBR-SEAL

Rubberized Roof & Flashing Cement

? Stops leaks fast

? Best for extreme weather conditions

? Longest lasting rubberized seal

? Ideal on at or vertical surfaces

? Best stick in wet or dry conditions

Black Jack? Rubr-Seal Rubberized Roof & Flashing Cement is our best quality roof cement. This highly

exible product can be used year round in any weather condition to stop and seal leaks. This high

performance product provides an exceptionally long lasting seal, formulated to repair cracks, seams and

holes in roo ng materials. It is also designed to be used in new construction and in setting ashings, drip

edges and other roo ng edges. It seals and provides a rubberized layer of waterproo ng protection. Dries

black.

10 . oz. Rubr-Seal Rubberized Roof & Flashing Cement 6148-9-62 1 gallon Rubr-Seal Rubberized Roof & Flashing Cement 6148-9-34 2.75 gallon Rubr-Seal Rubberized Roof & Flashing Cement 6148-9-27

0-27134-61486-6 0-27134-61481-1 0-27134-61483-5

TUFF-SEAL

Roof & Flashing Cement

? Stops leaks fast

? Long lasting crack resistant seal

? Great on at or vertical surfaces

? Better stick in wet or dry conditions

Black Jack? Tuff-Seal Roof and Flashing Repair is a premium asphalt based sealing compound designed to repair cracks, seams and holes in roo ng materials. It also is designed to be used in new construction and in setting ashings, drip edges and other roo ng edges. It provides a tight seal and gives a layer of

waterproo ng protection. Also can be used below grade. Dries black.

5 gallon Tuff-Seal Roof & Flashing Cement

6147-9-30 0-27134-61475-0

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1.800.237.1155

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