REPORT



Report on building ecommerce site for fashion designers BYHITEC University Students Table of contentsIntroduction…………………………………………………………...…03Vision & mission………………………………………………………..03Main products…………………………………………………………...03Target audience………………………………………………………...05Market segmentation…………………………………………………05Distribution………………………………………………………………06Promotion …………………………………………………………….….06Payment methods………………………………………………….…..08Value added services……………………………………………….…08Feedback …………………………………………………………….……09Revenue generation………………………………………………..….10Conclusion……………………………………………………………..…10Reference page……………………………………………………..…...115074920-258445Introduction: “Fashion clicks”, name of my website is about fashion trends in Pakistani market for women’s. The key factor that drives the need for developing my own site was to give a single platform with wide range of variety of women dresses. The site was created on Google. The main purpose is to help ladies style themselves. I have mentioned all the information on my website and along with that payment methods are also given.Mission statementOur mission“Is a style to say who you are without having to speak”Our vision“Don’t be into trends. Don’t make fashion owe you, but you decide what you are, what you want to express by the way you dress and the way you live”Main products51015905948680In my site I have uploaded the collection of three popular brands i.e. Outfitters, HSY and Generation. As it is summer so main products are lawn dresses along with shirts and ladies trousers. I have also covered the bridal section by uploading bridal dresses of designers.Outfitters:“If you have the passion of fashion , then outfitter is for you .lazy day home or going out shopping , the good students or hangout specialist ,the sleek professional or chic party person , outfitters have all the lifestyles covered.”Outfitters have a huge range of clothes starting off with casual to funky party going dresses. To add more glamour and to compliment the look they offer irresistible accessories like bags, belts, shoes, necklaces etc.HSY (Hassan Shehryar Yasin?):HSY is one of the famous designers of Pakistan. He offers a huge range of women dresses starting of with casual lawn clothes to bridal wears. He has almost 14 outlets worldwide. He is often seen doing fashion shows sponsored by Veet and Sunsilk . HSY being really humble person has been sharing fashion manta since 1994.They are more focused on elegant clothes then on trendy clothes and women of almost every age can wear their dresses.GenerationsThey were the pioneers of “first ready to wear fashion outlets in pakistan” . Generation’s first outlet was founded in 1983. They are more focused towards casual dresses and designs for urban ladies. The price range set by them is not much expensive and is affordable by every middle class and urban women.TARGET AUDIENCE:My target audience is middle and upper class women who are interested in knowing changing fashion trends and want to have all famous brands available on single platform.MARKET SEGMENTATION:Market SegmentationThe market can be segmented on basis of AGEINCOMEAGE: With passage of age the taste and fashion style changes. The dresses collection has been divided into segments. Each portion has colors and prints suitable for different age women’s. Funky and refreshing tops and lawn designs attract more of the teenagers and young generation so it’s been names as teen’s corner Income:As income is another big factor affecting purchase behavior of customers..As Pakistan is price sensitive market so to make if feasible for every women to buy it the price range is kept such that everyone can afford it.Distribution:The images of designs with their code and prices have been uploaded along with the outlets address and contact information. But further if there is any problem they can contact me along with that they can give me feedback as well. As I have made contact us page on my site. Even if someone wants to share their opinion than simply they have to write on testimonial page.Promotional plan:To do the promotion of my site i have designed few banners that I can upload on websites of other fellows. Along with that I have my own face book page I can upload these banners there to promote it. I can email my friends or send them sms to invite them to visit my site. I will usePositive word of mouth as a tool to promote my siteBANNERSPAYEMENT METHODS:56972203399155The method of payment I have decided is e-paisa. You can easily pay the bill thorough any near shop of easy paisa. It is not necessary for you to have a Telenor connection by simply going to their near shop you can transfer money. VALUE ADDED SERVICES:Along with offering the main products i.e. the dresses and lawn designs i have given few summer tips regarding skin. Along with that i have shared the latest nail paint trends for summer. The matching accessories that can add more value to your style and neon colors for summers with images have been uploaded on the site.FEED BACK:Customers can contact us thorough contact us page where as can give their feed back through testimonials or feed back page.their demands and needs regarding dresses would be delivered to particular designer and if there are any complaints then we will try to solve them .REVENUE GENERATION: On my site i can generate revenues by promoting these famous brands and attracting more and more customers. Basically i am advertising these brands thorough my website and will generate profit from these brands as i am promoting them and targeting more morECONCLUSIONThe site ‘FASHION CLICKS” is my first business site as I am running a small business thorough it. At start it was much difficult but with time I learned more about site and how to develop it. Now I am running it successfully and promoting it by using banners designed by myself. The basic purpose was to give people a single platform with all famous brands. The problems faced were regarding development of site and layout but i tried to overcome that. RFERENCE PAGE. Accessed on may 15th, 2012.pk/. Accessed on may 20th,2012generationpk. Accessed on June 1st , 2012..pk/. Accessed on June 6th , 2012. Accessed on june 7th,2012 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download