Effective Communications
[Pages:68]Effective Communications
What if . . .
Rhetorical Triangle
Message
Audience
Speaker
What Happens Here?
Audience
Message
Speaker
And Here?
Message
Audience
Speaker
Audience
? What do they need to know? ? How much do they already
know about your subject? ? What do they expect to see? ? What prejudices/preconceptions
might they have? ? What's on their agenda?
Speaker
? What do you want the audience to remember?
? How will you show your credibility?
? How will you demonstrate you are an authority on the subject?
? What do you have in common with your audience to create a bond?
Message
? What are you trying to achieve?
? Inform ? Express ? Persuade (that's always the case) ? Is it necessary?
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