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Direct Email Marketing Letter

775 Ranchero Parkway

Texastown, TX 76010

(800) 555-5555

January 6,

Ms. Jane Doe

123 Park Lane

Texasville, TX 75237

Dear Ms. Doe:

How would you like to save 20 percent on your computer purchases?

The Springfield Bank/Starlight Computer credit card saves you money on your computer purchases.

“My small business purchases were made with the Springfield Bank/Starlight Computer credit card and I built up enough credits to save 20 percent on my computer equipment.” —Ken Turman, President, Truman Consulting, Springfield, Texas

This credit card works just like every other credit card with one big exception: It saves you money. Every time you use the Springfield Bank/Starlight Computer credit card, you earn credits toward your next purchase of Starlight Computer equipment.

Call (800) 555-5555 now to receive your Springfield Bank/Starlight Computer credit card. An operator will take your information and process your application within 48 hours. Then you can start earning credits that will save you money!

Sincerely,

[ signature ]

Harold Walker

Vice President of Marketing

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