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Sample Fundraising Plan:High School Music Awards ProgramEach year Highland High School hosts an awards ceremony for outstanding achievements in music made by students in three counties. Awards are made at the elementary, middle, and high school levels to small and midsize ensembles, bands, orchestras, choruses, and solo performers. A special award is made each year for excellence in teaching music.Funds raised for this program are used for modest cash awards and to produce and promote an event of high quality.Fundraising and Revenue Results: Previous YearRaised $19,200 in cash contributions. Fundraising expenses totaled $6,000, leaving $13,200 for prizes and the awards program.48 donors contributed cash.In-kind contributions included free advertising in local newspapers, printing of event programs, and food and beverages for the post-ceremony reception.Two-hundred and twenty people attended the event, including 123 adults and 97 children and youth. Ticket sales helped to cover event costs.Fundraising and Revenue Goals: Current YearRaising a total of $25,000 in cash contributions and earned revenueIncreasing the total number of donorsIncreasing in-kind contributionsIncreasing earned revenues from program advertising and concession salesIncreasing attendance at the event (and ticket sales) to 270 adults, teenagers, and childrenProjected Sources for $25,000Corporate/business contributions of $100 to $1,000 from music publishing company, music and record stores, supplier of band/orchestra uniforms, and businesses where parents of participating students work.Projected:3 contributions @ $1,000 (businesses owned by students’ parents)6 contributions @ $500 (music publishing company and others)6 contributions @ $250 (uniform supplier and others)5 contributions @ $100 (parent business contacts)Total:23 contributions totaling $8,000Crowdfunding campaign with a $7,500 goal. Email lists encompass current parents and teachers as well as parents of alumnaeProjected:25 contributions @ $10050 contributions @ $50 100 contributions @ $25Total:200 contributions totaling $7,500Garage Sale (based on prior year’s receipts)Projected:Sales totaling $1,000Related concessions (lemonade and cookies) totaling $150Total:$1,150Sale of advertising in event program (with ads ranging between $30 and $300)Projected:2 ads @ $300 (back cover and inside back pages) totaling $9006 ads @ $250 (full-page ads) totaling $1,50013 ads @ $100 (1/3-page ads) totaling $1,30040 ads @ $30 (business card size) totaling $1,200Total:61 ads totaling $4,700Ticket sales (with prices of $3 for children under 12; $5 for teenagers; and $15 for adults)Projected:120 adults @ $15 totaling $1800100 teenagers @ $5 totaling $50050 children @ $3 totaling $150Total:270 ticket sales totaling $2,450ConcessionsProjected:150 program sales @ $1 totaling $150300 beverages @ $1 totaling $300300 snacks @ $1 to $2 totaling $45030 bouquets @ $10 totaling $300Total:780 sales totaling $1,200TOTAL PROJECTED:$25,000Action PlanCommittee and volunteer fundraisingTaskCoordinatorsDecember–MarchCorporate/business campaign, case statementJerryCorporate/business campaign, compiling prospect listEvelynIdentifying who knows whom on listAllPreparing letters/arranging visitsMaryDecember–MarchSoliciting in-kind contributors of servicesAnne Marie and EmmanuelFebruary–MarchCrowdfunding campaign, developing pitchEvelynChoose crowdfunding platform and designJerryCompile email lists from past participants and parent contactsJerry and JoannePost campaign, produce campaign updatesSurileeRefresh campaign page as neededJerryMarch–AprilProgram ad sales, hosting trainingLinetteProgram ad sales, organizing “territories”LinetteProgram ad sales, coordinating student teamsLinette and DianeProgram ad sales, follow up and design/layoutDan’s GraphicsApril–MayGarage sale, hostingBob and BeaGarage sale, fliers and advertisingEvelynGarage sale, coordinating donations and pricingBob and BeaGarage sale, coordinating concessionsStudentsGarage sale, use of truckSol’s Used FurnitureApril–MayDesigning event flierDan’s GraphicsCoordinating with printerDan and EvelynSecuring event concessionsSurileeRecruiting event volunteersEva and SolNews releases to local mediaBrittanyOutreach to local music radio stationsBenDistribution of fliers and postersStudentsEarly June (event date)Coordinating event volunteersEva and SolPost-eventThank-you lettersEvelynThank-you party for fundraisers and volunteersSurileePlanning meeting for next year’s eventDan and Evelyn ................
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