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Text and Readings, 2nd edition Bateson, John E.G. Business 1991 658.8. BECK Selling the Invisible: A Field Guide to Modern Marketing Beckwith, Harry Business 1997 658.8. BECKW The Invisible Touch: The Four Keys to Modern Marketing Beckwith, Harry Business 2000 658.8. BURR Marketing Foundations and Functions Burrow, Jim ................
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