Hey,Whipple, Squeeze This - pequeno Guru
Hey, Whipple, Squeeze This
A Guide to Creating Great Ads
Third Edition LUKE SULLIVAN
John Wiley & Sons, Inc.
Hey, Whipple, Squeeze This
Adweek Books address the challenges and opportunities of the marketing and advertising industries, written by leaders in the business. We hope readers will find these books as helpful and inspiring as Adweek, Brandweek, and Mediaweek magazines.
Great Books from the Adweek Series Include:
Disruption: Overturning Conventions and Shaking Up the Marketplace, by Jean-Marie Dru
Truth, Lies and Advertising: The Art of Account Planning, by Jon Steel
Perfect Pitch: The Art of Selling Ideas and Winning New Business, by Jon Steel
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition, by Adam Morgan
Life after the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising, by Joseph Jaffe
Pick Me!: Breaking Into Advertising, and Staying There, by Janet Kestin and Nancy Vonk
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising, 3rd Edition, by Luke Sullivan
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