Persuasive Advertising Techniques Worksheet



Persuasive Advertising Techniques WorksheetAs you watch the presentations, write notes about the ideas and also make a note about the examples given to help you remember. When you listen, you should also complete a Peer Presentation Mark Sheet so that you can give feedback to the group about their presentation.For Assessment 3 - Persuasive Language ProjectLSH2203 Critical Thinking201410A. Association Techniques14782807620000TechniqueWhat does this mean?For example…AssociationThis technique tries to link a product, service, or idea with something already liked by the target audience. Coke=Family. Nike=Winning/Victory. Vimto=Ramadan. The following techniques are also types of associationWarm & fuzzyThis technique uses sentimental images (for example families, children and animals) to make people feel pleasure, comfort, and delight. It might use relaxing music, pleasant voices, and words like "cozy" or "cuddly.” This technique works well with some audiences, but not with others, who may find it too cheesy.Beautiful peopleThis technique uses good-looking models (who may also be celebrities) to attract our attention. This technique is extremely common in ads, which try to make us feel that if we use their products we will look like the people in the advertising. Or if we use a certain perfume, then we will attract beautiful people to us for example.SymbolsSymbols are words or images that bring to mind some larger idea. Usually symbols connect to strong emotional ideas, such as home, family, nation, religion, gender, or lifestyle. Advertisers use the power of symbols to persuade us. But symbols can have different meanings for different peopleHumorMany advertisers use humor, funny things, because it grabs our attention. When we laugh, we feel good. Advertisers make us laugh and then show us their product or logo because they’re trying to connect that good feeling to their product. They hope that when we see their product in a store, we will remember that good feeling and select their product. NostalgiaMany advertisers try to make us remember a time when life was simpler and quality was supposedly better ("like Mom used to make"). Politicians promise to bring back the "good old days" or to bring back a "tradition." This technique works because most people tend to forget any bad parts of the past, and just remember the good.B. Other People’s Opinions158496031051500TechniqueWhat does this mean?For example…Testimonials When you use some good products some people use it beforeCelebritiesWe often pay attention to famous people. That’s why they’re famous! Ads often use celebrities to grab our attention. By appearing in advertising, celebrities show their support for a product. Sometimes companies pay celebrities money just to wear their clothes or say the name of their productExperts When you see some advertisement like some doctor advice to use this product but its nit good for all people ??? ???? ????????? ????? ???? ????? ?? ???? ??????? ??????? ?? ??????? ???? ????? ??? ????????? ????????? ???? ?? ?? ?? ??????? ??? ???????? ???? ???? ???????Plain folksThis technique works because sometimes we may believe a "normal person" more than an expert or a highly-paid celebrity.? This technique is often used to sell everyday products like laundry detergent because we can more easily see ourselves using the product, too. OF course, most of the "plain folks" in ads are actually paid actors carefully selected because they look like "regular people.”BandwagonMany ads show lots of people using the product, implying that "everyone is doing it" (or at least, "all the cool people are doing it"). Everyone likes to be part of a group and these ads urge us to "jump on the bandwagon.” C. Making us feel good28956028130500TechniqueWhat does this mean?For example…NewnessWhen you make some thing new to make people different and not boring ???? ???? ????? ??? ?? ???? ?????? ??? ???? ???????? ????????? ????? ????? ???? ??? ?? ????? ???? ..FlatteryFlattery is when people give you compliments to try and persuade you. For example “Mum, you look so lovely today. Can I borrow some money?”. Advertisers love to flatter us. "You know a good deal when you see one." "You expect quality." "You work hard for a living." "You deserve it." Sometimes ads flatter us by showing people doing stupid things, so that we’ll feel smarter or better than them. Flattery works because we like to be praised and we tend to believe people we like. BriberyLike When some one by products they will give some thing free (promotion)??? ??? ?????? ?? ?????? ?? ????????? ??? ?????? ?????? ??????? ?????? ??? ??? ?????? ???? ..D. Linking to negative ideasTechniqueWhat does this mean?For example…FearMaking you scare to did not use this things ???? ??? ????? ?????? ????? ???????? ?? ????? ???? ??????? ???????? ???? ????????Slippery slopeLike if you cheat on this exam you could ruin your life ( like if cheat now you will cheat again and again in every things )???? ??? ?????? ??? ?????? ??? ????? ??? ???????? ???????? ????? ??? ?? ??? ???? ????? ????? ???? D. Speaking stylesTechniqueWhat does this mean?For example…IntensityThy use a strong words to sell them products???? ???? ??? ????? ????? ??????? ?????? ?? ???????? ???? ???? ??? ????? ???? ?????? ????? ?? ???????? ??????? ???? ?????? ????? ???? ??? ???? ????? ????? ????? ?????? ??? ???? ????????? 100% ??? ??????? ?? ?? ???? ?????? ?? ?? ????? ????? ????????MaybeWhen some people use some logo to remind the people when thy see this logo they remember this shop???? ??? ???? ???? ??? ??? ???? ????? ??? ?????????? ??? ???? ???????? ??? ???????? ????? ??? ????? ????????RepetitionAdvertisers use repetition in two ways: sometimes a word or phrases is repeated to keep making the main point to viewers. Or the whole message can be repeated many times so people see it again and again. For example, most people know advertising slogans like “Just do it!” because they have seen this message repeated many times. Euphemism(you-fa-miz-im)This is a when people use a more pleasant word instead of a word that people think negatively about. For example, “dead” is an unpleasant word so a person selling insurance might say “Imagine if your husband passed away tomorrow” instead. We might say “overweight” instead of “fat” or “low-income” instead of “poor”.Rhetorical questionsThese are questions that are set up to get us to agree with the speaker.? The correct answer is obvious. For example: "Do you want to get out of debt?" "Do you want quick relief from headache pain?" “Are you happy being overweight?” When the listener thinks “Yes! I do want to get out of debt!” maybe they will be more interested in the product.f. Evidence and ProofTechniqueWhat does this mean?For example…Explicit Claim When thy put to products together and say this is the beast one ???? ??? ???? ????? ????? ?????? ?? ???????? ???? ???? ?? ?? ????? ???????Scientific EvidenceThis technique is similar to the expert technique. It uses scientific things like graphs, statistics, white lab coats or science equipment to "prove" something. It often works because many people trust science and scientists but remember the scientists might just be an actor in a white coat!Simple Solution When they make advertisement about products and they use scientific research??? ???? ????? ????????? ??????? ????? ????? ???? ?? ???????? ???? 99% ?? ????????ExtrapolationWhen you use some products you tray it before and you advice all the people to use it???? ??????? ??? ???????? ?? ???????? ??? ??????? ................
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