PDF How to write a strategic plan - Shorenstein Center
HOW TO WRITE A STRATEGIC PLAN
Sushma Raman
Outline
Introductions / Overview Strategic Planning: Why? Strategic Planning: How, What, Who, When? Overcoming Challenges and Pitfalls Sample Strategic Plans Q&A
About me
Adjunct Lecturer at HKS Two decades' experience in the nonprofit and
philanthropic sector, designing and leading large global and national initiatives and organizations Board experience on boards and advisory boards in/sushmaraman
What is a strategic plan and why is it needed?
A roadmap to launch and grow your organization Process as important as product (perhaps more
important) Aligns stakeholders around strategic priorities Communicates your goals, strategies and programs Engages, motivates, and retains external and
internal audiences (e.g., board, staff, donors, etc.)
Process, not just a Product
Analysis and Assessment
Evaluation and
Refinement
Strategy Development
Strategy Execution
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