Facebook
Facebook
? The most popular Social Networking Site in the US
? What exactly is a "social networking site"?
? Approx. 1,300,000,000 registered users
? Number of fake Facebook profiles: ~81,000,000
Some Facebook stats
? Used by 57% of American adults ? Used by 73% of Americans age 12-17 ? 64% of users visit daily ? Average number of friends is 338
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Facebook
History:
? Initially Facebook was set up as an exclusive network for Harvard students. Within 2 weeks, half of the schools in the Boston area began demanding a Facebook network.
? Zuckerberg immediately recruited his friends Dustin Moskowitz and Chris Hughes to help build Facebook.
? Within four months, Facebook added 30 more college networks.
Facebook
History:
? Napster cofounder, Sean Parker, began working with Zuckerberg.
? Parker provided the introduction to their first investor, Peter Thiel, cofounder of PayPal , who invested $500,000 into Facebook.
Facebook
? Facebook will take whatever information you want to give it
? Remember, it's in business to sell you, not because it wants to make it easy for you to keep in touch with Aunt Mary
? 70% of marketers use Facebook to gain new customers
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Other Facebook stats
? Number of Facebook employees: 4,619
? Total 2013 revenue: $6,150,000,000
Facebook
? First, your timeline ? Data that is specific to you
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Facebook
? Now, your newsfeed ? Anything that is posted by or about anyone
who is your friend, or someone or something you've "liked"
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