Facebook

Facebook

Facebook

? The most popular Social Networking Site in the US

? What exactly is a "social networking site"?

? Approx. 1,300,000,000 registered users

? Number of fake Facebook profiles: ~81,000,000

Some Facebook stats

? Used by 57% of American adults ? Used by 73% of Americans age 12-17 ? 64% of users visit daily ? Average number of friends is 338

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Facebook

History:

? Initially Facebook was set up as an exclusive network for Harvard students. Within 2 weeks, half of the schools in the Boston area began demanding a Facebook network.

? Zuckerberg immediately recruited his friends Dustin Moskowitz and Chris Hughes to help build Facebook.

? Within four months, Facebook added 30 more college networks.

Facebook

History:

? Napster cofounder, Sean Parker, began working with Zuckerberg.

? Parker provided the introduction to their first investor, Peter Thiel, cofounder of PayPal , who invested $500,000 into Facebook.

Facebook

? Facebook will take whatever information you want to give it

? Remember, it's in business to sell you, not because it wants to make it easy for you to keep in touch with Aunt Mary

? 70% of marketers use Facebook to gain new customers

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Other Facebook stats

? Number of Facebook employees: 4,619

? Total 2013 revenue: $6,150,000,000

Facebook

? First, your timeline ? Data that is specific to you

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Facebook

? Now, your newsfeed ? Anything that is posted by or about anyone

who is your friend, or someone or something you've "liked"

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