Social Media Plan for Extreme Beats Headphones



NEW MEDIA – CMT3331Social Media Plan for Extreme Beats HeadphonesSubmitted By:Mr. Donald Okon EfiomM00332411Submitted To:Mrs. Diana MungurSubmission Blognewmedia00332411.Coursework Update Blogcoursework3progress.IntroductionSocial Networks according to (Zarrella, 2009) are websites where people connect with friends, both those they know offline and those who are online-only buddies. She also pointed out the fact that Social networking sites are a hot topic for marketers as they present a number of opportunities for interacting with customers, including via plug-in applications, groups and fan pages. Social media marketing offers the primary benefit of encouraging interaction between consumers and brands. It enhances perceptions of the “brand as person,” thereby strengthening a brands personality, differentiating a brand from its competitors, and setting the stage for a perceived relationship (Tuten, 2008).A lot of these Social Networking Sites (SSN) are now available online for use with the most interesting fact that one has to pay nothing or very little before using them. (Zarella, 2009) in her book admits that the advertising landscape has changed dramatically in recent years, and nowhere is this more visible than online. Social media comes in many forms of which some of them are blogs, microblogs (Twitter), social networks (Facebook, LinkedIn), media-sharing sites (YouTube, Flickr), Social bookmarking and voting sites (Digg, Reddit), Forums and virtual worlds such as Second Life. The advancement of web-technologies have made it possible for anyone to create and most importantly distribute their own content. For example, a blog post or tweet or even a YouTube video can be created, posted and viewed by millions virtually for free. In this scenario, advertisers do not need to pay publishers or distributors money to advertise their product as the internet and this SSN’s have made this very easy and also cost effective.These social networks are used to meet branding and communication objectives. Arguably, the most talked-about trend in the realm of online advertising and branding in recent months is the growth and popularity of social communities and the potential to leverage these communities with social-media marketing techniques (Tuten, 2008). In this technological driven age, making use of social networks to increase the awareness of goods and services has been widely considered a major marketing strategy and a means of e-commerce. AimThe aim of this Social Network Plan is to enhance the brand of the product, to reach out to areas where marketing teams cannot afford to reach (for example the Rural Areas or other parts of the world). Furthermore, this social networking plan would help raise the reputation standard of the Extreme Beat head-phones amongst any other competitors who are available in the market as well as build awareness of the product to catch the attention of potential customers. This social network plan will focus on eliminating negative brand mentions and increase positive brand mentions. It will also provide the strategy which will be used via creating social media contents that will enable potential clients become aware of promotions, offers and special discounts in specified periods. The plan will help the organization build better relationships with its customers, increase website traffic, build up its base, inspire people to action, increase donations and also increase the sales of the product.Target AudienceThe target audience for the head phones - Extreme beats is for any people with passion for good music at its best production. This category involves Children, Men and Women with no hearing problems that love listening to good music production from their devices in different relaxation spots and times. Therefore, the product can be used by any persons from the ages of 8 – 48 as this is when the hearing capability of the ears function at its maximum and can be hardly damaged due to moderate sound in the ears. However, the headphones can still be used by older people but would need to be played at minimal volume to avoid causing problems for their ears. The Promotional video advert and social media advertising would be directed towards a wider audience around the world and will not be restricted to particular locations. The product is to be made available globally and can be purchased by anyone who desires to own it.The broader target of Extreme Beat Head-phones tends to base on high income families with young children as well as adults below the age of 48. Finally, as mentioned above, the product can be used by all kinds of people asides those with hearing deformities. This includes boys, girls, men and women of all ages though with particular focus on the people within the age range of 8 – 48.StrategyExtreme Beats Head-phones will use the following social media tools to promote its products. We will target 4 social media sites namely:FacebookTwitterWord Press (Bloggers)LinkedIn Facebook:This social network - Facebook will be used to increase the recognition of the product through the creation of a facebook advert page. The advert page will also increase the social engagement of the product, establish a medium for a discussion forum and allow for easy search and easy discovery of the product via the search engine embedded in facebook. Facebook has been chosen as the social network over others because almost everyone is a member of this social network plan thereby allowing the product’s ad to be seen by many people around the different continents in the world. According to the company in a blog post, facebook has topped a billion users and this offers wide room for good marketing opportunities, sales of products and interaction with different cultures making it one of the best social network sites to work with. A social network called Plaxo could also have been used as a social network site but is not as popular as facebook and has fewer users thereby limiting the amount of people available to see and know about the product – Extreme Beats.StrategyA facebook fan page will be createdContent will be created and posted regularly (three times a week) to encourage discussion and interaction amongst members of the groupThey will also be participation in other groups available on the social media site to drive traffic to the products fan page thereby increasing awareness of this product by the members of the page.Key MetricsNumber of Likes on the products advert pageReferral’s from other social networks or other advert pagesTwitterTwitter is a Micro blogging social network and is very popular around the world today. Twitter was launched in July 2006 and by 2013, the social network can boast of about 1.6 billion users making it one of the best micro blogging social networks in the world. With twitter, they will be a corporate account for the product – Extreme Beats to also help promotion of it through regular blog posts. This regular blog posts will help build reputation as well as communicate news updates about the product to everyone available on twitter in real time when the post is being added. The advantage of using twitter asides having access to its many registered users on the social media network is, unregistered users can read tweets without having to be a member of the social network or a follower of your product’s account. According to research, Twitter has been found to be one of the ten most visited websites on the internet making it a very good platform for advertising a product or service offered by business entrepreneurs. Another reason I chose twitter as an additional site for advertising is by default, tweets (blog posts) are publicly visible by default although the senders can restrict message delivery towards its followers only. In addition to that, it is accessible via the Twitter website, compatible external applications (like for smart-phones or tablets) and also as a Short Messaging Service available in some countries. This makes it another great medium for advertising the product Extreme Beats.StrategyCreate a corporate account for the ProductRegularly post comments or news on the products blogCompile a list of company Twitter Users (Create Interaction between the product’s blog and these various firms towards encouraging corporate purchases) Promote other social networking activities/sites via twitter (e.g. referral to the facebook page for a certain activity or newly uploaded video) Key MetricsFriends / FollowersAmount of Mentions, Retweets and Inbox MessagesReferrals from other Twitter UsersWordpressWordpress which began in 2003 and since then has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by millions of people throughout the year. Wordpress has been chosen by many because it is a free and open source blogging tool which is very easy to use and also comprises of a Content Management System (CMS). With the CMS, one can build and integrate his/her own content with a visual interface with little or no knowledge of writing programming languages. A stand alone blog will be created for the product and will be updated regularly about new updates, price slashes or interactive content to hear potential customers view. An alternative blogging application which can be used is Social Press. This is not as popular as Wordpress and also not as user-friendly as Wordpress in terms of operating, manipulating and posting of media on the blog. Strategy:Update blog regularly about the new product and the available promotional packages. Interact with customers on views about similar products and listen to features which are loved by the public in these products (i.e. a way of gathering information on what the public needs from the product).Key Metrics:Posts by the publicAmount of Likes available on the BlogResources and BudgetBelow is the costing for carrying out the promotional package for the product – Extreme Beats Head-phones. For this package, facebook adverts will be created to run throughout the year, a Microblog (Twitter) account as well as the product’s blog will be created and posts will be regularly made to drive traffic to the other social media being used. Also, a promotional bus poster will be made with the paper size of A4 as well as a promotional advert video to increase the awareness of the product brand. ServiceUnit Cost [$]Total Cost [$]Face Book Fan Page with Adverts x 1Year350.00350.00A Twitter Account x 1 FREE FREEA Wordpress Blog with the Bold News Theme x 1 Year 60.00 60.00A YouTube Account FREE FREEA promotional VideoCast/Actor x 10 10.001 000.00Transportation x 1 Bus600.00 600.00Total2 010.00Evaluation and ConclusionSocial Media marketing can be seen as very helpful in the marketing of any product or service. However, planning out the strategy for the implementation of social media marketing should be taken very seriously as it could be of no benefit to a product or service if carelessly implemented. The aim of marketing Extreme beats headphones with the various social network sites is intended to make the brand a popular one in the minds of potential customers. Also, the use of the various social network sites will allow for the awareness of the product across different geographical areas where marketing teams are not found present. If the strategy intended is employed correctly, there will be a boost in sales of the product and traffic will be driven towards the products website creating loyalty amongst its current customers and potential ones. Finally, this social media network plan is intended to create sustainable competitive advantage for the product against its other rivals in the market.Finally, one major advantage of using the Social networking sites is, it will help in creating excellent customer relationships. Instant feedback can be gotten from the customers and potential clients via posts on the blogs, replies to comments made by the product administrators on any of the chosen sites or facebook fan page. This is beneficial to the company as it is easier to understand the market more and deliver better products by the information gathered through these feedbacks.Links of available Social Network Sites UsedFacebook: ExtremeBeatsTwitter: extremebeats1 Wordpress: extremebeats. ReferencesTuten, L. T., (2008) Advertising 2.0. Westport, US: Praeger PublishersZarella, D. (2009) The Social Media Marketing Book. Sebastopol, US: O’Reilly Media Inc. ................
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