May 9, 2003



Piggly Wiggly eScrip

Community Card Program Rollout

For principals contemplating participation in the eScrip Community Card Program Rollout, I highly recommend it.  Our portion was simple to complete.  We received 196 applications in a very short time.  In addition to the money that the program will generate, our parents are happy for such a simple fundraiser.  Thank you for the opportunity to participate in the program.

 

Sandy Schiffner, Principal

Williams Elementary

Ten steps to a successful rollout:

1. School volunteer arranges for distribution of "card request" flyer and "incentive flyer" to all school families.  School volunteer take the lead in collecting forms, registering and sending cards and welcome letters to families.

2. School can use contact letter(s) provided for sign up, incentive program and thank you letter (these are just ideas and can be re-worked).

3. Students bring home card request flyer to be filled out by parents. (Include incentive flyer as well)

4. Students return completed form to teacher. Teacher drops off forms in collection bin located at front office of each school. Students are motivated by an incentive program. Suggestions for this program are outlined below.

5. Periodically, and at end of the collection period, the contents of each bin are collected by the school volunteer.

6. Community Cards, which can be picked up at merchant or ordered through eScrip, are then registered to each family and mailed by school/district along with “Thank you letter” from school/district to each family that signs up.

7. Parents scan Piggly Wiggly Community Cards at registers each time they grocery shop at Piggly Wiggly and a donation is made to the designated school.

8. eScrip processes all transactions and makes monthly deposits to the school/organization’s checking account.

9 Detailed reports are available online for each school, including information in regard to amounts donated as a result of these purchases.

10. Schools and districts can continue to work together through various campaigns to increase program enrollment and contributions made through the program.

Incentive Programs Ideas:

Setting up a school or classroom incentive program is the key to a successful campaign.

Ongoing communication and visibility of the incentive (goal thermometer, weekly newsletters, etc) provides visibility and ongoing positive feedback to students. Classroom competition is the most effective type of sign-up promotion. We have included one idea-which is a party for the top classroom. Your school may have it’s own incentive ideas—rewarding top students is an additional way to motivate students. Be creative, make it fun and rewarding!

community card promo rollout_pigglywiggly

Dear ,

Thank you for recently signing up through for a Piggly Wiggly eScrip Community Card.

We have enclosed an activated Piggly Wiggly eScrip Community Card for you. All you have to remember to do is use the card each time you shop at

Piggly Wiggly and a contribution will be made to . There is no cost to you!

The eScrip Community Card allows you to continue to earn contributions for from Piggly Wiggly, while paying for your groceries any way you would like. Remember, all you need to do is present the enclosed activated eScrip Community Card to the cashier before you pay for your groceries. It’s that simple!

Please remember to use your Piggly Wiggly eScrip Community Card every time you shop to generate contributions for . These contributions will be used to create and improve programs and educational opportunities for your child(ren).

Thank you for your continued participation!

Cc_thankyou_letter_pigglywiggly

Dear Parent,

Piggly Wiggly is providing FREE money to our schools when you shop at any of their stores! With this special opportunity, every family will be able to participate and help us earn funds.

Please join us by signing up to receive a FREE Piggly Wiggly eScrip Community Card. Fill out your information below and return this form to your child’s classroom. We will then send you a Piggly Wiggly eScrip Community Card by mail to the address you provide. Each time you shop at Piggly Wiggly and present this card, our school will receive a contribution from Piggly Wiggly.

Thank your for your support!

The Piggly Wiggly eScrip

Community Card…

Earn for Our School

with Each Purchase!

1. It’s easy

2. Present your card to the cashier each time you shop

3. Pay for your groceries any way you would like

Our school receives a contribution from Piggly Wiggly

Here’s How:

Step One: School Name: _____________________________

Classroom: _______________________________

Name: ___________________________________

Address: _________________________________

City: ______________ State: ______ Zip: _______

Phone Number: _____-_____-________

eMail Address: ____________________________

(needed to send you program enrollment confirmation)

Step Two: Return this form to our school’s office.

Don’t forget to present your Piggly Wiggly eScrip Community Card every time you shop!

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card_order_pigglywiggly_20070421

Reward Programs

Below we provide a fun example of an effective reward program to generate community card sign up.  This could be done several times a year with a different theme, such as an ice cream party. These are fun contests for the children in each class and will help your school make the most of the Piggly Wiggly Community Card Program.

HELP OUR SCHOOL EARN DONATIONS FROM PIGGLY WIGGLY

The class in our school who brings in the highest number of completed Piggly Wiggly forms to support the school will receive a free PIZZA PARTY- compliments of !

• Simply fill out the attached Card Request form completely

• Encourage your friends and relatives to sign up as well (copy and distribute flyer)

• Have your child(ren) return the Card Request form(s) by to their homeroom teacher to be entered into the contest

This program is a free and easy way to generate money to increase the availability of programs, learning materials, and opportunities for your children at our school.

Sign up now for a chance for your child to win a free pizza lunch!!

Pizza_party_pigglywiggly_20070421

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