The Lincoln Service Credit Card

The Lincoln Service Credit Card

PROGRAM GUIDE

Contents

Important Information & Phone Numbers...................1 Program Overview............................................................2 Store Pricing & Financing Options...............................3 Lincoln Exclusive Owner Advantage Rewards? $10 Bonus...........................................................................4 Lincoln Exclusive Lincoln Service Credit Card Privileges Program............................................................5 Client Rebate Incentive...................................................6 Ask & Earn Employee Incentive....................................... 7 The 3 Step Process & Manager Checklist.................8 Handling Client Concerns...............................................9 Overcoming Employee Reservations........................10 Tips for Maximizing the Program.................................11 Lincoln Service Program Supplies.............................12 New Account Processing.............................................. 14 Transaction Processing.................................................15 PAYware Consumer Processing.................................16 PAYware Connect Setup.............................................. 17 Citi Field Sales Team.....................................................19

Citi Field Sales Team

Our Field Sales Team is here to assist you with training and sales support. To find the Citi representative for your region, please call Retailer Service Assistance at

1-888-621-7981

19

50 Northwest Point Blvd. Elk Grove Village, IL 60007

LIN-GDE-0215 ?2015 Citibank, N.A. Citi and Citi with Arc Design are registered service marks of Citigroup Inc.

IMPORTANT INFORMATION & PHONE NUMBERS

Important Information & Phone Numbers

The last 5 digits of your merchant number will be your Store Number & should also match your P&A Code. Please have the last 5 digits, or your Store Number/ P&A Code, available when using any of the phone options below.

PLACE "CITI MERCHANT ID NUMBER AND STORE NUMBER STICKER" HERE

DEALER QUESTIONS/ASSISTANCE

New Account Applications or Transaction Processing (If POS System is Unavailable)

New Accounts with Pending Referral Number

Manual Sales Authorizations, Account Lookup or Credit Line Increases

Merchant Services ? Training, Dealer Setup, Settlement Questions/Reports and General Inquiries

Credit Card Supplies including Cardholder Applications and Point of Sale Materials

1-888-346-4777

Option 1 Option 2 Option 3

Option 4

Option 5 or go to

PC/PAYWARE SUPPORT QUESTIONS & ACCESS PROBLEMS

Client Services Help Desk

1-888-346-4777

For PC/POS System Issues PLEASE NOTE: To process brand-specific consumer applications, please ensure you are logged into the PAYware

Option 4

site with that brand's login ID. For example, if you are processing a Lincoln application, you need to be logged into

PAYware as a Lincoln dealer (not a Quick Lane or Ford dealer). Transactions may be processed with any ID.

CLIENT REBATE

Status inquiries; Allow 6-8 weeks for delivery

1-877-310-3673

ASK & EARN EMPLOYEE INCENTIVE PROGRAM

Check status of cards

Online submission of completed Ask & Earn Cards Fax submission of completed Ask & Earn Cards To print additional cards or to see Official Rules, go to Parts & Service Tab/Contests & Incentives FCSD/Service/Dealership Employee Incentives

1-844-290-8229

or call 1-844-290-8229

lincolnincentives

1-844-686-9368

Parts & Service Tab/Contests & Incentives FCSD/

Service/Dealership Employee Incentives

CARDHOLDER ASSISTANCE

1-888-344-2237

Account and Statement Questions, Change of Address & All Other General Account Questions

CREDIT PROMOTIONS/MINIMUM PURCHASE

Regular Revolving 6 Months No Interest If Paid In Full 12 Months No Interest If Paid In Full

$1 Minimum $199 Minimum $499 Minimum

APPLICATION PROCESSING

To send completed credit applications to us, please be sure to follow the instructions on page 12 for logging, packaging and shipping credit applications. Then mail the completed credit application and the log to:

DataVision Resources 4300 Westown Parkway, Suite 200

West Des Moines, IA 50266

LINCOLN SERVICE CREDIT CARD PRIVILEGES PROGRAM

Lincoln Service Credit Card Privileges Client Service

1-800-741-8932



LINCOLN OWNER ADVANTAGE REWARDS PROGRAM

Owner Advantage Rewards Dealer Program Headquarters (Dealer assistance with OA Tracker or offer details)

1-800-755-0347

OwnerAdvantageRewards@



1

PROGRAM OVERVIEW

Program Overview

The Lincoln Service Credit Card Program is designed to provide many great benefits to your clients, your team and your business.

Your Client Benefits

Your Team Benefits:

Your Business Benefits:

n Extended deferred interest financing plans

n Rebate offers for new and existing cardholders

n Clients can potentially double their rebate during Lincoln promotions just by using their Lincoln Service Credit Card

n Clients can save on ALL service purchases, including tires, maintenance, accessories and extended service plans

n Additional client benefits offered through the Lincoln Service Credit Card Privileges Program

n Owner Advantage Rewards $10 Bonus on top of all existing rebate and financing offers

n Ask & Earn incentive program runs 365 days a year and allows your Service Advisors to earn extra money for processing Lincoln Service Credit Card applications

n The Lincoln Service Credit Card promotions and financing options give your Service Advisors more "tools" to help close sales and upsell to better tires and/or services

nIncreased client loyalty

n Higher average tickets than with other tender types

n Special credit promotions running throughout the year

n Clients receive a dedicated line of credit for use at your store

n Dealership loyalty encouraged by the Owner Advantage Rewards program

Note: References to the Owner Advantage Rewards program throughout this training guide are

2

for dealers who participate in the Owner Advantage Rewards program only.

Store Pricing

The Lincoln Service Credit Card Program provides competitive pricing to make it easy for every Lincoln retailer to offer the Lincoln Service Credit Card.

Merchant Discount Rates (MDR)*

Revolve

6 Months

0.24%

Merchant Fee

1.87%

Merchant Fee

12 Months

5.95%

Merchant Fee

Financing Options

Retailers can offer the following plans to their clients:

6 Months Deferred Interest

on purchases of $199 or more.

Minimum Payment Required.

12 Months Deferred Interest

on purchases of $499 or more.

Minimum Payment Required.

Payment Terms

Revolve

n 25 day grace period n $1 minimum

purchase required

6 Months

n Deferred interest with minimum payments required

n $199 minimum purchase required

12 Months

n Deferred interest with minimum payments required

n $499 minimum purchase required

l Extended term credit plans enable your client to spend more now and pay over time

l Offering financing options helps close the sale on all the products/services the client needs because the client can spread the payments out over a longer period of time

l Clients can save their Visa/MC credit line and use the Lincoln Service Credit Card as their "Vehicle Maintenance Card"

*As of 1/1/15

See promotional plan disclosures for full terms and conditions.

3

STORE PRICING & FINANCING OPTIONS

OWNER ADVANTAGE REWARDS?

Lincoln Exclusive Owner Advantage Rewards?

$10 Bonus

OFFER OVERVIEW

Lincoln Service Credit Cardholders will receive a $10 Bonus in their Owner Advantage Rewards account for every eligible purchase made on the Lincoln Service Credit Card ? from maintenance and parts to accessories or an Extended Service Plan (ESP). This is an exclusive members-only benefit for the Lincoln Service Credit Card and is not available for the Ford Service or Quick Lane Credit Card Programs.

Offer Details

n PROGRAM PERIOD: January 1, 2015 ? December 31, 2015. Bonus expires on June 30, 2016, if not redeemed.

n For every qualifying purchase made on the Lincoln Service Credit Card, clients will receive a $10 Bonus in their Owner Advantage Rewards account.

n $10 minimum purchase required to receive bonus. n Subject to credit approval and complete purchase

must be made on the Lincoln Service Credit Card. n Purchase must be made at a participating Lincoln Service

Credit Card and Owner Advantage Rewards dealership. n No action is required by the dealership or member

to receive the $10 Bonus. n The $10 Bonus will be automatically applied to an active

Owner Advantage Rewards account within 45 days. No dealer or client action is required. n Once posted, members will see the $10 bonus included in their Service Reward balance on and within Owner Advantage Rewards communications. n It is important to ensure the member's address in the OA Tracker is current and correct.

Questions?

Owner Advantage Rewards Dealer Program Headquarters (Dealer assistance with OA Tracker or offer details)

n 1-800-755-0347 or

n OwnerAdvantageRewards@

Lincoln Service Credit Card Client Service

Citibank Client Services Team Line: n 1-888-346-4777, Option 4

The Citibank Client Services Team is available: nMonday ? Saturday

8 a.m. ? 9 p.m. EST nSunday

9 a.m. ? 8 p.m. EST

Dealer Eligibility

Dealers must participate in the Owner Advantage Rewards and Lincoln Service Credit Card programs.

Note: References to the Owner Advantage Rewards program throughout this training guide are for dealers who participate in the Owner Advantage Rewards program only.

Dealer Reimbursement

All redeemed bonuses will be reimbursed via the Parts Statement. Dealers can review all submitted transactions by month and download a detailed report for reconciliation on OA Tracker. Promote this exciting enhancement with your Lincoln Service Credit Cardholders and Lincoln clients in your service drive.

4

Lincoln Exclusive Lincoln Service Credit Card

Privileges Program

OFFER OVERVIEW

Questions?

Program Description

Lincoln Service Credit Card Privileges is a benefit offered to all new and existing cardholders holding a Lincoln Service Credit Card. The Privileges team of representatives provides virtual assistance with a variety of needs, including research or recommendations for entertainment and dining, as well as booking travel reservations, shopping, or other personal or household needs.

Cardholders will have special access to additional benefits at hotels, restaurants and retail. For example:

Lincoln Service Credit Card Privileges Client Service

n 1-800-741-8932 or

n .

n Clients will need the first 6 digits of their Lincoln Service Credit Card account number

n Room upgrades, early check-in or late check-out at luxury hotels and resorts throughout the world.

n VIP Amenities are offered at many of the top luxury hotel brands, plus hundreds of boutique luxury hotels in more than 70 countries.

n Discounts on global travel experiences, airport assistance and transportation. n Access to added value amenities on over 20 cruise lines. n Priority reservations at participating restaurants, as well as added benefits

such as a complimentary appetizer, dessert or chef visit. n Access to thousands of tours, museums, galleries and other attractions

in hundreds of markets around the world. n Access to tickets for sold-out concerts, Broadway shows or sporting events. n Access to golf tee times.

Cardholders will have access to these benefits via telephone, email and website 24/7. All they need to do is reach out, and Privileges will create a unique experience for your Lincoln clients.

n Clients can place a request by calling the toll-free number, 1-800-741-8932. nThey may also visit the website, ,

for information on special offers and benefits available through the service or to email a request for assistance. nUsers will be asked for the first six digits of their Lincoln Service Credit Card

to have access to the service.

Lincoln Service Credit Card Client Service

Citibank Client Services Team Line: n 1-888-346-4777, Option 4

The Citibank Client Services Team is available: nMonday ? Saturday

8 a.m. ? 9 p.m. EST nSunday

9 a.m. ? 8 p.m. EST

Dealer Eligibility

Dealers must participate in the Lincoln Service Credit Card program.

This service is complimentary and provided as a benefit of the Lincoln Service Credit Card. However, clients are responsible for all costs associated with reservations, tickets, or other purchases that a Privileges representative may make on their behalf. A client will be asked to provide their personal credit card in order to fulfill a purchase or reservation. All benefits are based on eligibility. Cardholders will receive information on the Privileges program via:

nExisting Lincoln Service Credit Cardholders will receive a Privileges welcome package. n New cardholders will receive information in the card carrier package.

5

PRIVILEGES PROGRAM

CLIENT REBATE INCENTIVE

Client Rebate Incentive

Dates

n Available Every Day

Rebate Offer

n $25 for purchases of $250 or more*

Cost to Dealer

n $0

HERE'S HOW IT WORKS

New and existing clients who spend $250 or more on their Lincoln Service Credit Card account can receive a $25 prepaid debit card by mail-in rebate!*

*Offer is subject to change.

Benefits

n Rewards clients for ANY service purchase including tires, maintenance or accessories

n Offer is good for all clients, new and existing

n Clients who make a qualifying purchase on their Lincoln Service Credit Card will qualify for a rebate!

n Good on every qualifying purchase of $250 or more

n Cost to dealer: $0

6

A refreshing approach to luxury. A refreshing approach to luxury.

25 MAIL-IN REBATE on

$

a

qualifying

purchase

of

$250

or

more

(before

tax)*

SPECIAL FINANCING AVAILABLE

EARN A 10 BONUS Owner

Advantage Rewards? $

Members

with every qualifying purchase

CREDIETxcClusAiveRLDincoPlnRSeIrVviIcLe EGES**

25 MAIL-IN REBATE on

$

a qualifying

purchase

of

$250

or

more

(before

tax)*

SPECAIAVLAFILIANBALNECING

See your Service Advisor for details

CREDIETxclCusAiveRLDincoPlnRSIeVrvIicLeEGES**

**SLc*SB1uipLan/uobir1rcnbdo/njo2ecj.guelo0cCnrsctla1nat5SmtmnotS?eoani1recynoc2vrrfreti/vtoce3abdiercdk1meie/tieC2tacaCa0ruoptepir1pmoped5pnrtdi.broto,oTiivtCncvh4aCoeaae5lndral..dLtRdrCawd.iaencoOiybPcttmhsfoaryfieptlvtooneorliutelheMvvprteagaeodorlleiseiptddLostauirontmtlreohCccnarrhooy.oqyalomunuscugaephSrhlaaeimafnn1rycu2yvgitnsi/ieacv3gtene1bop/derC1Ou5byrmrw.eoecSadnuhdduieratiberssdCmecAeoaoandbirtnldveetrthaeifronoesnbfurhftaLeeaeitiprgdnetsaecr.abexoVtR;yslananee1lnowr/Sid3vyteae1vatrr/iad1vttm6hlispicee.daeaLfrrociCoitmgcnircrohiepiatputdnroantiiyoonttti.rCernmeBpga$aoour2Lsddnroci5.iunfhn$yscma.1ot0esahlexnimelps-di.itinnreeCeirarmosmelemub6srma/pso3thlefep0itptu/phe2sreic0.sprh1uov6arfis,cfseehiiftra.rnaesRoteqetaubmrniearyuetdestdeitLmbetbIoyNmeer.p-eeTmFrdcAeoae.BprdOivaa-eOefiddfoeAdbndriRotevitn-oh1abu2neliist1ad4.l

See your Service Advisor for details

**SLc*uiLanbircndjoec.locCntlnaStnoSenrecovrretivcbdieceietCacCropermpedrdibotiivCtnaCealdra.dRrwd.eOibPthfarfietvoeritlhevveagarlleiiddLsiontmhcnarooqylunucgahShlaeifn1ry2vgini/ec3ge1op/rC1u5brr.eecSdhduiatibssCmecaoibrtnderteifonobfurfaeeetrdetsa.abxVt;yaan1lno/id3yt 1vat/ia1tm6lpie.daLrfoiotmnircipiatpnroaiyontirernepg$au2Lsroci5nhncma.osalenils-di.neCaroelembrapsthleeiptpese.pruvricshita. sReebmautestbbyepmLreIaNpd-aTeiAdoBnd-e1t2hbe1i4t

Ask & Earn Employee Incentive

Dates

n Available Every Day

Offers

n $25 for each Ask & Earn card

Cost to Dealer

n $0

Earn More!

Lincoln Service Advisors can earn $25 for each completed and approved Ask & Earn card!

Only 5 Apps!

Only 5 applications required per Ask & Earn card. Lincoln Service, Ford Service and Quick Lane applications may appear on one card.

Unlimited Cards!

Unlimited number of Ask & Earn cards can be sent in!

IT'S EASY TO EARN EXTRA CASH!

1 Now enter, save & submit applications online,

plus receive status updates via email!

NEW Onlinelincolnincentives Or, fill out an Ask & Earn card with 5 valid

applications and submit by:

MailLincoln Ask for Apps, Dept. #579900 P.O. Box 1919, Memphis, TN, 38101

Fax 1-844-686-9368

3 Upon receipt and validation of each card submitted,

$25 will be credited to your Genuine Rewards MasterCard? Award Card.*

4 Be sure to make a copy of each submitted card

and keep for your records.

5 To check the status of any card log into

or call 1-844-290-8229.

n For balance inquiries and transaction history, call 1-800-759-9610

n If the Ask & Earn funds have not been loaded to your Genuine Rewards MasterCard? Award Card, please contact Dealers Ask Ford and provide your STARS ID

Guidelines

nIncentive paid on all applications processed (approved or declined)

n Only 5 submitted applications required per card

n Submit completed cards online, by mail or fax

n Template should be photocopied for future use

n Check status of cards at

2015 ASK & EARN

DATE CARD COMPLETED

PLEASE Employee

WRITE Name

LEGIBLY.

ALL

INFORMATION

IS

REQUIRED.

Dealer Name

Dealer Address Dealer City Dealer Phone

Dealer P&A Code

STARS ID Number Dealer Sales Code

LAST 1.

4

DIGITS(5OrFeqAuCirCeOdUfoNr Tva#lidO*cBRayr1d3p)rDoIvGiIdTinPgEENymoDupINrloGeym#eaeilPahdodnreess,

we

State

may use this to contact FIRST AND LAST NAME

Employee Email* you about the status

of

your

Zip claim.

2.

CITY, STATE, ZIP 3.

2015 4. ASK 5.

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If you are a dealership in the State of Texas and do not enroll in "Texas FCSD Incentive Programs" on DPES you will not be eligible to participate in any dealership incentive programs for the 2015 Calendar year.

*The Genuine Rewards MasterCard? Award Card is issued by Comerica Bank pursuant to license by MasterCard International Incorporated.

MasterCard is a registered trademark of MasterCard International Incorporated.

7

ASK & EARN EMPLOYEE INCENTIVE

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