CHAPTER 1 An Overview of Marketing

1. What are the four components of the marketing mix described in chapter 6? Correct Answer: product, price, place, promotion . 2. Marketing is another name for advertising. a. True *b. False . 3. The tangible and intangible elements of a good or service are the _____ of an RET enterprise. a. purpose *b. product . c. promise . d. provision . e ... ................
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