DIGITAL BRAND SPECS & GUIDELINES - Fox Sports

DIGITAL BRAND SPECS & GUIDELINES

OWN THE LIVE EVENT

Social content complements linear and streaming games, providing fans a two-way, engaged, and connected experience during sports' most exciting moments

PREGAME

INGAME

POSTGAME

TALENT DRIVEN FRANCHISES

DEFINITION

From Skip to Joel Klatt to Colin to AROD, our talent ignites the conversation in and around sport 365 days a year.

BRANDING OPPORTUNITIES

1. Branded Handshake 2. Brand Handle Tag or Hashtag 3. Presented By Logo appears after first 3 seconds 4. Midcard with Presented By Logo 5. Endcard with Call-To-Action

CONTENT OPPORTUNITIES

? NFL Ask Glazer w. Jay Glazer Last Call w. Mike & Dean QB7 w. Michael Vick

? CFB Reggie's Run of the Week Ring Chronicles w. Urban Meyer Leinart's Heisman Hopefuls

? MLB Full Count w. Ken Rosenthal Top 5's w. the Whiparound Crew

? THE ASSOCIATION Broussard: You Kids Don't Know

FOX SPORTS CONTENT

USER FLOW

PRESENTED BY

ENDCARD w/ CTA

Facebook

Instagram

Twitter

LIVE, INTERACTIVE EVENTS

DEFINITION

FOX Sports Digital offers your brand the opportunity to seamlessly integrate into our deeply immersive, digital-first productions. Coinciding with the best live-events portfolio in all sports and featuring some of the biggest names in the game, our digital productions provide unique and highly immersive ad experiences that give your brand immediate authenticity and adjacency to our award-winning long-form content.

BRANDING OPPORTUNITIES

Lite-Touch Integrations: 1. Presented By Logo appears after first 3 seconds 2. In-stream Branded GFX (topic bars, L3s, logo bugs)

Deeper Integrations: 1. Custom, Integrated Opening 2. Custom Branded Segments (talent fees applicable) 3. Product Integration (talent fees applicable)

CONTENT OPPORTUNITIES

? Watch Parties: an innovative, award-winning extension of the broadcast, featuring FOX's most notable talent along with A-list guests (former athletes, celebrities, coaches, etc.), designed to take viewers beyond the game.

? Unfiltered Long Form: an insider's look into the biggest events on the sports calendar, typically featuring past participants or relevant personalities and delivering the raw, authentic conversations that fans crave.

BRANDING TOUCHPOINTS

BRANDED GFX ? LOWER 3RDS

BRANDED GFX ? LOGO BUGS

CUSTOM BRANDED SEGMENTS

PRODUCT INTEGRATION

SOCIAL TV & CROSS-PLATFORM

DEFINITION

A unique opportunity for your brand to integrate across both linear and social for the complete fan experience: FOX Sports Social TV serves a variety of advertising goals, from allowing deeper branded integration to opening up lighter-touch sponsorship opportunities.

BRANDING OPPORTUNITIES

1. Branded GFX Integrations on linear and social 2. Branded Logo + Partnership Tag Placements 3. Endcard with Call-To-Action on Social

CONTENT OPPORTUNITIES

? Fan Voting polls on social that tee-up or pay-off segments ? Presentation of real-time social media to tee-up a segment ? Talent Q&As fueled by fan interactions on social ? Digital visual enhancements that supplement linear pregame

shows or broadcasts

BENEFITS

? Increased branding opportunity in highly visible and active environments

? Fits natively within content streams to encourage organic views and engagement that drive conversations on linear for a complete 360? experience

? High impact and scalable

360? FAN JOURNEY

EVENT-BASED COVERAGE

DEFINITION

FOX Sports digital video in which a sponsor is integrated into editorially relevant content through logo placement, endcard with call to action and post-copy.

BRANDING OPPORTUNITIES

1. Branded Handshake 2. Brand Handle Tag or Hashtag 3. Presented By Logo appears after first 3 seconds 4. Midcard with Presented By Logo 5. Endcard with Call-To-Action

CONTENT OPPORTUNITIES

? Instant Highlights: single-play highlights that are posted in near-real time

? Curated Highlights: top plays, condensed game highlights, star player highlights, etc. which are edited posted following games

? Motion-graphics: short-form video in which game previews, power rankings, stats, news, etc. is conveyed through stylized imagery, typically encouraging fan interaction

FOX SPORTS CONTENT

USER FLOW

PRESENTED BY

ENDCARD w/ CTA

Facebook

Instagram

Twitter

STORIES & ACCESS CLOSER TO THE ACTION AND TALENT THAN EVER

BRANDING OPPORTUNITIES

12-16 Panels Total: 8-12 FS content, 4 branded 1. Branded Handshake "Paid Partnership with" 2. Presented By Logo on Second Card 3. Midcard with Presented By Logo 4. Endcard with Call-To-Action to Swipe Up

USER FLOW

CONTENT OPPORTUNITIES

Event Access ? Field Pass ? Hot Pass ? Ring Pass ? Court Pass ? College Game Week

Talent Access ? In The Booth ? In The Studio ? On The Sideline ? At Home

FOX SPORTS CONTENT

PRESENTED BY

FOX SPORTS CONTENT

PRESENTED BY

Facebook

Instagram

ENDCARD w/CTA

FOX SPORTS APP & WEBSITE

DEFINITION

With the launch of a new, completely redesigned FOX Sports App and website, we offer an innovative design concept that caters specifically to the modern sports fan.

BRANDING OPPORTUNITIES

1. Story Card Sponsorship 2. Scoreboard Sponsorship 3. Live Card Sponsorship 4. Pre-Roll

KEY FEATURES INCLUDE

STORIES: Provide 360? view on the sports topics that matter most SCORES: Up-to-date scores for every game LIVE TV: Every FOX Sports game and studio show plus real-time stats, bonus cams and more. EXPLORE: Personalized experiences based on favorite leagues, players and teams

BRANDING TOUCHPOINTS

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