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DAY - ONEFuture of sports broadcastingThe quantified athlete and team performance10.50?am: Opening chairperson remarksJoanna Popper?, Media & Technology Executive & AdvisorPanel: Bringing a fully immersive digital experience to our global fan base- How producers are using modern innovations to immerse audiences in the action: eg applying‘multi-perspective functionality’ to broadcasts to give the audience a choice of viewing angles and audio commentary- Using innovative technologies to enhance fan experience- virtual and augmented reality, drone footage for live broadcasts, etc.- Creating compelling storylines from complex data?Neil Bandoni, Director, Digital Video Strategy, X Games,? Sam Li?, Head of Content Acquisition & Strategic Partnerships,?Sina SportsMichael Moser?, Head of Product Development,?Sportradar Jeb Terry, VP Emerging Technology & Head of PROcast,?FOX Sports11.25am: Storytelling lessons from the WWEJohn Scheler?, Vice President, Operations, Talent, Live Events & Creative,? 11.40am: - The big story behind 780 Facebook posts driving 160 million impressions in just under 2 months - the strategy, planning and results 10.45am: Innovation and Analysis lessons learnt from over 25 years in High Performance Sport: Examples from the GB and NZ Olympic systems 11.00?am: Development of a real-time performance measurement and feedback systems to train medal contenders in the Winter Olympics- Testing physical abilities of the athletes in terms of strength and power - assessments to direct training and determine overall fitness.- Thermal imaging to identify potential injury problems, return to play, and other uses- Monitoring elite athletes - the link from preparation to performance 11.20am: Presentation title tbc 11.55am:?An new football league is giving fans the keys to run 8 teamsSohrob Farudi?, CEO,?Fan Controlled Football League (FCFL)12.10?pm: Offering the VR experience to fans- Using virtual reality (VR) to allow fans to virtually attend and experience live sport from anywhere in the world.- What are the optimal live streaming options? And how can we establish commercial models across brands, consumers and rights holders to realize the potential of this immersive technology?Chris Culbertson?, VP Marketing,? 12.25?pm: Panel: Live streaming on social media and platforms- How will the increase in live streaming on social media compete with traditional media outlets and sport programming? How will sports leagues, associations and teams use this change to grow their fan bases, marketing reach and offer tailored sponsorship solutions?- Impact of digital on broadcasting rights- Where is the value? How livestreaming games on social media allows the unique opportunity to offer a platform for real-time conversation back and forth with the fanbase. What does this mean for brand advertising and premium solutions?Julie Kikla?, Head of Content Strategy, Content Acquisitions and Media Distribution,?GoProLaura Froelich?, Global Director of Sports Partnerships,? Smith, Director, Social Media & Strategy Eric Sanlnocencio?, Senior Director, Digital Media,? 11.50?am: Panel: Next generation of quantified sports innovations- Determining the magnitude of influence of each variable on performance outcomes.- Correlating multiple variables to determine cause and effect so that the right variables can be targeted and manipulated. Breaking performance down into separate entities (eg. biomechanics, body composition, hydration etc) to generate marginal gains.- Using legacy data to determine what’s important to track in the competitive environment- Psychological factors and mental training for elite performance 12.20pm: Panel: Creating a high performance culture and supporting coaches with the latest technological innovations-?What do we mean by a high performance culture? What does it look like? What do you hear, see and feel when in one?- How to best engage coaches in the ongoing and rapidly evolving technological solutions- How to optimise adoption, the key to successful implementation- How to build a future proof roadmap, rather than short term solutions 12.50pm: Lunch and workshops13.00?pm: Sports technology: investment priorities and adoption?[held in the main plenary room]- How the consumption of sports is changing, where are new technology being applied? How are innovators changing the way fans consume content and monetize data?- What are the leading characteristics that VCs find attractive when investing in sports tech startups? 13.00?pm: Connecting and interacting with college sports fans- Universities and colleges are training grounds for the next, best athletes in professional sport; how this makes them alive with athletics marketing opportunities.- How digital investment helps to maximise collegiate stadium (including season ticket holders) and merchandise revenues- Digital technologies to attract, engage and delight fans and increase loyalty - from home to the stadium and beyond- Ticket sales, donations/philanthropy, tv rights and how that all ties back in with technology an attracting a younger demographicChairperson: Nick Longworth, Director, Sports Innovation NetworkJeremy Gray?, Senior Associate Athletic Director for Strategic Communications & Fan Experience,?Indiana UniversityJohn Corwin?, Director of Marketing & Fan Experience, Intercollegiate Athletics,? Engaging fans through rich sports contentUsing data to develop team tactics and training loads13.55?pm: Opening chairperson remarks - Dave Shore?, Founder,?Shore Sports MediaPanel: Baseball: Hitting a Home Run with fan engagement- Using social media (Snapchat, Facebook Live) to bring behind-the-scenes footage and real-time raw footage with an authentic feel rather than a polished broadcast.- There is no off-season: Moving beyond live game experience- Recognizing loyalty: Finding ways to recognize, reward and record each fan interaction- Season ticketsRoyce Cohen?, Senior Director, Business Development & Analytics,?Los Angeles DodgersMark Fine?, Executive Director, Marketing,NY Mets Chip Maxson, GM,?Sacramento RivercatsChris Giles?, COO,?Oakland AthleticsIain Hutchinson?, Chief Revenue Officer,?Genius Sports14.35pm: Reaktor presentationPhil Readman?, Product Design Lead,?Reaktor John Powell, Product Design Lead,?Reaktor New York14.55?pm: Panel: Increasing fan engagement through quality communication, storytelling and growing digital reach- What are the challenges in creating, analysing and delivering live data, video and editorial content for a generation which has now been brought up with a variety of different screens?- Maximizing coverage with live streaming- Emotionalizing digital content to build engaging stories13.55pm: Opening chairperson remarks13.55?pm: Presentation title Stronger Together: Integrating Team-level Data Collection to Drive League-wide Improvement in Sports Performance- The nuts and bolts of capturing data in the training room and on the field- The integration of each team into a league-wide database and how this data is analyzed in Major League Soccer- League policy changes and administrative initiatives guided by analytics to improve player and fan experiences14.15pm: Monitoring training and match loads to optimise performance and manage injury risk in soccerWill Sparkes?, Sports Scientist,?LA Sam14.35?pm: Panel: Tactical analysis and improving performance in elite soccer- Analyzing team tactics using detailed data from various sources including technical skill, individual physiological performance and team foundations which represent the complex processes underlying team tactical behaviour.- Next-generation tracking technologies in addition to physiological training data collected through novel miniature sensor technologies.Ben Sporer?, Sports Science/Performance Advisor,Vancouver Whitecaps FCRyan Alexander?, Director of Sports Science,?Atlanta United Gary Curneen, - Launching a digital loyalty program to reward enthusiastic fans 15.25?pm: How Psychology and Data Transform Brand Identity- Creative function is a research function- Why personality-driven data should lead marketing and creative decisions- Using quantitative research to test solutions and understand market perceptions- Human personality and psychology as the fundamental drivers for authentic brand identity15.45?pm: Panel: Racing: Increasing fan engagement through quality communication, storytelling and growing digital reach Chairperson. - What are the challenges in creating, analysing and delivering live data, video and editorial content for a generation which has now been brought up with a variety of different screens?- Maximizing coverage with live streaming- Emotionalizing digital content to build engaging stories- Launching a digital loyalty program to reward enthusiastic fans University15.00pm: Basketball, machine learning and data visualization Dr Luke Bornn?, VP, Strategy and Analytics, Kings15.20?pm: Panel: Achieving success with sports analytics - a perspective from basketball- Applying analytics to player development (including player evaluation), game-planning (including in-game decision making) physical training and roster construction.- Predicting opposition plays and the most effective method of winning- Allowing coaches and data analysis teams to have far more knowledge of players’ tendencies and how a certain group of players work together.- Determining the optimal training load for elite basketball playersKirk Goldsberry?, Vice President of Strategic Research,?San SpursAnthony So?, Manager, Basketball Analytics,? Suns Paul Robbins,?VP, Sports Performance,?KinexonTommy Balcetis?, Director of Basketball Strategy & Analytics,? Nuggets16.05?pm:?Optimizing performance, recovery, and nutrition via microbiome sequencing and next generation probiotics.- Optimizing athlete biology and personalized nutrition through metagenomic data- Applying next-generation genomics technology to understand what makes elite athletes unique and perform at an optimal level.- Sequencing athlete microbiomes to identify and isolate novel probiotics for applications in endurance, strength and recovery.- Commercializing athlete probiotics to disrupt sports nutrition and promote health in the general population 16.25: Afternoon refreshmentsViewing the issue of fan engagement in pragmatic and strategic?termsSports data analysis to support improved performance16.40?pm: Opening chairperson remarks Ben Barker?, Director,?MonterosaPanel: Investing in technology to keep fans informed and educated throughout a sporting competition- Keeping fans engaged in the competition through other entertainment, video and music.- Figuring out where to invest in technology and where to rely on what the arena has available, and how to effectively collaborate with the in-house staff.- Technological tools to support competition delivery (eg. automated judging) 17.10pm: Pushing the limits through data and insight Matt Roberts?, Global Research Director,? New chairperson17.30pm: Engaging with modern fans by turning your stadium into a giant video game consoleAlexander Hertel?, CEO,?Xperiel17.50?pm: Panel: NHL: Building a loyal fan base to a 100 year old league- Emotionalizing digital content to build engaging stories- How we can continue the value of sports content after the final whistle?- Using data on fan behaviour to forge a stronger connection with existing fans and attract new ones, as well as using technology to bring fresh perspectives to the game; eg. Virtual-reality, tracking puck streams and other performance parameters.- Using the cloud to deliver ‘enhanced stats’ and boosting engagement on multiple digital channels- Creating compelling content and ensuring it is revenue generating to support the organisation. How media is continuing to evolve and change in the way it is consumed.Doug Bentz?, VP, of Marketing,?San Jose 16.40pm: Opening chairperson remarks16.45pm: Getting the best performances: Insight from to back-to-back Stanley CupsAndy O’Brien,?Director of Performance,?Pittsburgh PenguinsHow do we communicate data analysis?17.05pm:?How to communicate with sailors on data during competition 17.25?pm: Using data to influence team and player nutrition programming- Understand what technology is available for assessing athlete readiness and recovery- How to implement saliva, force plate, intramuscular energy stores, HRV measurements into team sports- How to assist in behaviour change based on data collected?Scott Sehnert, of Sports Performance,?Dallas King17.45?pm: Panel: How are tracking technologies and data analytics making NFL teams more competitive?- How traditional and technological approaches must be combined (what can’t be measured [yet] by data science?)- Capturing data in training and on the field. WhatNext-generation tracking technologies are being used by team to measure physiological training data and athletic skill?- How computer software allows coaches to rethink or reinforce their decision-making, looking to science for guidance.- Football is a game of strategy and risk management - how can technology enhance a team's performance and tactics?- Adding the player’s voice to applying data analytics to their game ................
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