ONE

ONECONNECTIONTM

CFP for

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Professionals

BRAND GUIDELINES

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TABLE OF CONTENTS

OUR BRAND

About FPA

4

Core Beliefs

5

Audiences

6

Strategic Framework

7

Programs and Member Benefits

8

Brand Promise

14

GRAPHIC STANDARDS

Logo

17

Logo Sizing

18

The Identity System

19

Logo Placement

20

Unacceptable Usage

23

Typography

24

Color Palette

26

Image Usage

28

REFERENCE DESIGNS

Print Usage

30

Electronic Usage

31

Member Logo Usage

32

Social Media Usage

33

Questions? Contact PR@ for more information.

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ABOUT FPA

Since 2000, the Financial Planning Association? (FPA?) has been the principal professional organization for CERTIFIED FINANCIAL PLANNERTM (CFP?) professionals who seek advancement in a growing, dynamic profession. Through a collaborative effort to provide more than 23,000 members with One ConnectionTM to tools and resources for professional education, business success, advocacy and community, FPA has become an indispensable force in the advancement of today's CFP?professional.

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CORE BELIEFS

Professional Education

CFP?professionals who seek foundational and advanced financial planning knowledge have access to FPA's highly-regarded national, state, and local conferences, webinars, resources and publications, including the award-winning, peer-reviewed Journal of Financial Planning that provide the latest information and access to valuable Continuing Education (CE) credits.

Business Success

Advocacy Community

To grow a business today, financial planners must have access to research, referrals and the latest tools on practice management. FPA offers CFP?professionals a rich platform of business-building resources, including virtual learning and research, discounts on essential products and services through the Member Discount Program and referrals to new clients via the PlannerSearch tool.

The profession of financial planning is growing, and FPA is leading the way for CFP?professionals. As the recognized name in financial planning, FPA is the absolute champion and advocate for those who have worked to build prosperous and ethical businesses and who don't want outside forces diminishing what they have built. To this end, FPA provides members with representation at the federal level while providing the necessary support for members and chapters to take action within local and state governments to advocate for the recognition of financial planning, including positive outreach to their communities and public.

Financial planners who take the time to meet and learn from their colleagues are better positioned to grow. FPA provides CFP?professionals of all business models and practice focus with a vibrant, active community of professionals who interact through local chapters, events, conferences and virtually through online best practice discussion forums.

Questions? Contact PR@ for more information.

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