PDF Consumer Attitudes to Digital Advertising
[Pages:19]Consumer attitudes towards Digital advertising
Consumer attitudes towards digital advertising
asked consumers about their opinions and attitudes towards the internet and online advertising
Quantitative method:
Sample:
Dates:
Online survey & co-creation session with 5 people in Watford
1,013 UK adults, aged 18+
Nov 2018
Three key questions asked:
1.
2.
What is the current sentiment towards online advertising?
Are people aware of the value exchange?
3.
How much do people value the internet?
1. What is the current sentiment towards online
advertising?
Consumers don't all resent online ads. Half find them useful and a quarter prefer them to TV/Radio ads
50%
Agree with the statement: `Online advertising can be useful to me'
44%
Agree with the statement: `Online advertising had got better as time has gone on'
25%
Agree with the statement: `I enjoy online advertising more than those on TV and Radio''
Base=1,013 Q 26. How much do you agree with the following statements?
Online ads themselves are a relatively small UX concern ? load times and being redirected are more annoying to people
Which of the following is the most annoying to you when you're online?
35% 18-24 27%
22% 18-24 18%
18% 45-64 14%
15% 45-64 13%
16% 35-44 12%
13% 18-24 8%
7% 25-34 4%
Slow load times Being redirected
Cookie/GDPR boxes
Misleading info. Being asked for Bad layout / design Advertising info.
Base=1,013 Q 27. Which of the following things is the most annoying to you when you're online?
2. Are people aware of the value exchange?
People are fairly oblivious to the value exchange: 3 in 5 had never thought about how online services are paid for, and 1 in 3 aren't interested in finding out
59% Had never thought about how the services/apps/websites they use online are paid for
How interested are you in how the services/apps/websites you use online are paid for?
Not interested at all
Not interested
A little interested
15%
19%
38%
Interested
18%
Very Interested
10%
33% not interested
28% interested
Base=1,013 Q 18. Before today, have you ever thought about how the services, apps and websites you use online are paid for?
Q 19. How interested are you in how the services, apps and websites you use online are paid for?
................
................
In order to avoid copyright disputes, this page is only a partial summary.
To fulfill the demand for quickly locating and searching documents.
It is intelligent file search solution for home and business.
Related download
- pdf marketing violence to children
- pdf lesson advertising all around us mediasmarts
- pdf advertising and marketing on the internet
- pdf billion
- pdf u s small business administration mt 11
- pdf where are all the patients recruitment and advertising for
- pdf dealer board advertising rules
- pdf marketing strategies targeted at young adults kdhe
- pdf diversity outreach and advertising resources
- pdf facing the screen dilemma campaign for a commercial free
Related searches
- digital advertising trends
- digital advertising companies
- digital advertising strategy
- top digital advertising companies
- digital advertising agencies
- why is digital advertising important
- digital advertising during covid 19
- digital advertising pdf
- digital advertising market share 2018
- digital advertising blogs
- digital advertising companies nyc
- 2017 digital advertising trends