Chapter 8

Examples include Coke, Diet Coke, Caffeine-free Coke, and Cherry Coke. (p. 230; Easy; LO2) A1 Steak Sauce, 409, A & D Ointment, A & W Root Beer, and Super 8 are all successful brand names. From what you have learned about brand name selection, how might such names with alphanumeric characters aid in brand name selection? ................
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