Branding/Rebranding Implementation Check List
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Branding/Rebranding Implementation Check List
BRAND ASSET
RESPONSIBLE PARTY
WHO WE ARE
Corporate Mission
Values
Brand Vision
Corporate Overview
Guiding Principles
Differentiators*
Brand/Division Structure
Corporate Staff Hierarchy per Brand/Division
Market Research
CORE MESSAGES
Positioning Statement
Tagline/Slogan
Brand Attributes
TARGETED MESSAGES
Target Audience Profiles
Key Messaging Strategy
Brand Voice*
BRAND STANDARDS MANUAL
Design Ethos*
Graphic Standards Manual:
Print
Web
Logo Library
Logo Guidelines
Color Palette Definitions
Typography Guidelines
Imagery Guidelines
Application Guidelines
Creative Assets Library
Boilerplate Guidelines
GENERAL/OPERATIONS
Business Cards
Letterhead
Letterhead Second Sheet
Microsoft Word Letterhead Template
Email Signature
Fax Cover Sheet
Invoice Template
DATE DUE
DATE DELIVERED
NOTES
Business Envelopes Labels Thank You Card Thank You Card Envelopes Notepads Telephone Greetings/Messages Memo Template Signage:
External Primary Signage Entrance/Door Signage Exterior Directional Signage Interior Primary Signage Interior Directional Vehicle: Cars/Trucks/Vans Required Uniforms/Apparel Promotional Items (T-shirts, pens, etc.) Name Badges/Guest Badges HUMAN RESOURCES Employee Handbook Job Descriptions Training Materials Recruitment Material Formats/Signatures Benefit Booklet Template Employee Publication Template Employment Agreements HR Branded Folder Corporate Overview and Welcome Letter Social Media Guidelines Welcome Video Recruitment Ad Format MARKETING/COMMUNICATIONS Website: Internet Intranet Blog Web Analytic Setup SEO Strategy: On-site Off-site Online Directory Setup Social Media: Account Creation/Set Up/Brand Social Media Calendar Facebook Twitter
LinkedIn YouTube Pinterest Instagram Google+ Presentation Folder (delete?) Print/Digital Collateral: Brochures Product Sheets Sales Materials Folders Posters Sales Materials Sales One-Sheets/Product Sheets Interactive PDF Presentation Binders Sales Video Mass Email Templates Point of Purchase Collateral Ad Campaigns Broadcast Campaigns Broadcast/Video Signature Print/Web Ads PPC Campaigns Direct Mail Campaigns Public Relations: PR Plan/Outline Press Release Press Kit eBlast Template Boilerplate Copy Internal Communications: Annual Report Dividend Check Stock Certificate Annual/Quarterly Reports Signatures Trade Show/Webinar/Seminar Materials Rebrand Launch Event LEGAL/FINANCE Corporate Filing Documents Trademark Documents Contracts/Fine Print Statements Check Formats Credit Applications Membership/Customer Agreements
Sales Order Forms Account Application Forms CUSTOMER SERVICE Service Scripts Surveys:
Product Review Service Review Lead Tracking Forms FAQ Reference Guide Training Outline Secret Shopper Introduction Customer Evaluation Forms
* Term Definitions
Differentiators ? unique features and/or benefits of a product, or aspects of a brand, that set it apart from competing products or brands.
Brand Voice ? the purposeful, consistent expression of a brand through words and prose styles that engage and motivate. It's true: The personality of your brand is determined, in large measure, by the words you use and the sentences you write.
Design Ethos ? a Greek word meaning "character" that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology.
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