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TIPS FOR DESIGNING AN ADDESIGNING AN AD:Simple and clean works best! Look at last year’s program for inspiration.If using a picture in the ad, make sure it’s a quality picture free from shadows on the subjects’ faces. If you can’t see the faces clearly in the picture, you won’t be able to see them clearly in the program!BLUE IS A FREE COLOR! Use blue in your Black and White ad to have it stand out. It can be in writing, a border, or clip art (paw prints, wolf head). Business card ads are not included in the free blue color.A Parent Brag Ad should include: A short saying or message of encouragement, who the ad is from, and a list those pictured in the ad in order – check spelling!If you can’t create a camera-ready ad, you can provide a mock-up drawing and the printer will design the ad for you! A sample is included in this packet.PLANNING A PHOTO SHOOTIf you need to take a picture for your ad, use the following to help.Identify a group of studentsDecide what to wearYou may want to include sport-related uniform / equipment / venueRemember to follow school guidelines for dress codeDetermine and communicate date and exact locationPlan ahead of time how you want people positionedGETTING A QUALITY PHOTOUse a camera with at least 3.2 megapixels or higher. Most phone cameras are fine. The higher the resolution (300 dpi or higher), the better the result.If turning in an actual photo, ask for a CD when getting the film developed for back up. To avoid shadows on faces, make sure subjects are facing the brightest direction and/or you have a quality flash.PREPARING CAMERA READY ARTCreate your ad layout and insert your photo(s)Use the full space allowed for the size of the ad ................
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