Template



Job Description January 2016

Title: Digital marketing coordinator

Position type: Full-time (37.5 hours per week) – flexible or reduced hours requests will be considered

Responsible to: Communications and brand manager

Direct reports: None

Location: ShelterBox HQ, Helston, Cornwall (possible move to Truro in 2016)

Salary Band: Band 6 (£18,000 - £25,000 per annum)

Job purpose:

As coordinator for ShelterBox’s social media, email marketing and digital marketing activities:

Contribute to the implementation of an effective communications and brand strategy in line with ShelterBox’s fundraising objectives. To generate marketing leads and to help develop an engaging donor user experience. To coordinate digital advertising spends, implement and deliver email marketing and social media strategies. Working within a multi-skilled communications team, and closely with ShelterBox’s fundraising team, as well as liaising with London based digital agencies.

Duties will include but not be limited to:

• Conduct audit of current digital output and sector trends and opportunities

• Develop a digital marketing strategy, including social media, email marketing and digital advertising

• Keep abreast of social, CPC and digital marketing trends and best practice

• Work to briefs and content calendars to schedule and coordinate appeals, events and marketing content

• Digital design (Adobe applications) and copywriting for social, reports etc.

• Google analytics (measurement and interpretation)

• Using Campaign Monitor to design and distribute email marketing campaigns

• Create social media content

• Use social media management tools (measurement and interpretation)

• Relationship manage digital marketing agency to manage online advertising spend

• Use website CMS to publish content, where necessary

• Develop a plan for digital output in times of major disasters

Special Projects

• As may be assigned by the communications and brand manager or the CEO from time to time.

Person Specification                                                      January 2016

Digital marketing coordinator

|Attributes |Essential requirements |Desirable requirements |

|Experience/ knowledge |Fully versed in Microsoft Office |Experience using project management software or |

| | |collaborative working tools |

| |Significant experience working in digital marketing, social |Has produced recurring, periodic reports |

| |media, marketing, analytics and reporting | |

| |Knowledgeable in the ‘design’ side of Adobe applications |Track record of regularly creating digital designs |

| | |from scratch |

| |Ability to develop and implement a strategy | |

| |High degree of verbal and written communication skills |Experience with analytical approaches to content |

| | |development |

| |Experience in delivering presentations | |

| |A confident networker | |

|Skills/personal |The ability to pursue continued learning and continue to | |

|requirements |develop skills and knowledge | |

| |Strong independent working; highly organised, self-motivated |Be able to guide and train colleagues and impart |

| |and disciplined to deliver high quality projects on time and |knowledge and information to all levels of staff |

| |within budget | |

| |Strong collaborative working ethos and interpersonal skills |Be able to explain marketing concepts |

| |Strong research skills | |

| |A passion for coordination and planning of marketing campaigns| |

| |Strong time management | |

| |In depth knowledge of managing social profiles, namely | |

| |Facebook, Twitter, Flickr, LinkedIn and YouTube | |

| |Willingness to flex with the demands of a fast growing | |

| |International disaster relief charity and work outside normal | |

| |hours especially in the event of an emergency | |

................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download