The Podcast Consumer 2019 - Edison Research

The Podcast Consumer 2019

A report from

#PodcastConsumer

THE INFINITE DIAL ? 2019 EDISON RESEARCH AND TRITON DIGITAL

Study Methodology

The Podcast Consumer

In January/February 2019, Edison Research conducted a national telephone survey of 1,500 people aged 12 and older, using random digit dialing techniques to both cell phones and landlines (U.S. Population 12+).

Telephone data weighted to national 12+ U.S. population figures In addition, Edison Research also conducted a national online survey of 4,126 people aged 12 and

older (U.S. Online Population 12+). Online data weighted to match the Infinite Dial telephone demographics of those with internet

access Survey offered in both English and Spanish

#PodcastConsumer

THE INFINITE DIAL ? 2019 EDISON RESEARCH AND TRITON DIGITAL

Podcasting Familiarity

TOTAL U.S. POPULATION 12+

% FAMILIAR WITH PODCASTING

The Podcast Consumer

Estimated

197 Million

70

60

64

55

43

45

45

46

46

48

49

37 37

22

2006 '07 '08 '09 '10

'11

'12

'13

'14

'15

'16

'17

'18 2019

#PodcastConsumer

THE INFINITE DIAL ? 2019 EDISON RESEARCH AND TRITON DIGITAL

Podcasting Listening

TOTAL U.S. POPULATION 12+

% EVER LISTENED TO A PODCAST

The Podcast Consumer

Estimated

144 Million

51

18

22

23

25

29

27

30

33

36

40

44

11

13

2006 '07 '08 '09 '10

'11

'12

'13

'14

'15

'16

'17

'18 2019

#PodcastConsumer

THE INFINITE DIAL ? 2019 EDISON RESEARCH AND TRITON DIGITAL

Podcast Awareness:

TOTAL U.S. POPULATION 12+

% FAMILIAR WITH PODCASTING

60

19 17

24 2017

64

20 18

26 2018

The Podcast Consumer

70

19 19

32 2019

Aware of podcasts Ever listened to a podcast Listened to podcast in last month

#PodcastConsumer

THE INFINITE DIAL ? 2019 EDISON RESEARCH AND TRITON DIGITAL

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