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Maximum Exposure
|[pic] |At Better Homes Realty we expertly will market your home in many ways: First we will advertise |
| |it to the real estate community. By exposing your listing to the thousands of agents in the area|
| |all of whom are working with numerous qualified buyers, we maximize the probability of selling |
| |your home by alerting the real estate community that your home is on the market, we are putting |
| |those others agents to work for you as well as ourselves. Since no single Broker sells more |
| |than 10% of the Real Estate, this step is essential. |
| |Second, we will market your home to the large buying audience. Our first step is to place a |
| |distinctive "For Sale" sign on your property, letting the general public know that your home is |
| |now for sale. Whenever possible we will also have directionals leading potential buyers to your |
| |home. Many times neighbors know friends or relatives that would like to live near them. Believe|
| |it or not exposing your home to your neighbors is the first step in attracting potential buyers.|
| |A Buyer calling on a sign is the strongest buyer of all. |
Cooperative Showing
| |Our systems are instrumental in mobilizing the real estate community by leveraging the laws of supply and demand. Our systems encourage real|
| |estate companies in the local and outlying marketplace to become actively involved in the marketing of your property. For their efforts, we |
| |make available the selling portion of the real estate fee to all companies and sales associates in the marketplace. |
| |The most valuable marketing tool used by any company is the significant activity of advertising your property to other real estate |
| |associates. We, as the marketing associates for your property, will see to it that your property is sold twice first to the real estate |
| |community, and subsequently to the buying public. These associates and their customers make up the Better Homes Realty real estate community|
| |buyers pool. These associates provide counsel and guidance to the overwhelming majority of potential buyers. Your property will be listed |
| |with the Multiple Listing Service. A broker open house will be held by Better Homes Realty Sales Executives. This open house will be |
| |publicized to buyer agents through MLS announcing the date and time of the open house. |
| |Cooperative Showing Suggestions are unique to Better Homes Realty and enable us to put together a detailed plan on how to show your home in |
| |the hands of all cooperating agents before they bring prospective buyers. |
Merchandising and Staging
|[pic] |A buyer's first impression must be a memorable one. Curb appeal has taken on a whole new meaning|
| |in today's real estate marketing. Today's interested buyer not only can view your home from the |
| |curb but with today's technology the next owner can get a clear and accurate showing of your |
| |home with floor plans, aerial views, virtual tours and scores of photographs from the luxury of |
| |their own home or office. |
| |The Better Homes Realty Home Merchandising System was designed in New Jersey and is now used |
| |nationally to enhance the value of a property through merchandising before the actual marketing |
| |plan begins. The Merchandising System is comprised of videos and print materials which guide the|
| |homeowner through a variety of inexpensive and free projects designed to make their home more |
| |presentable for showing. Our partnership with First Impressions Homes will assist you in |
| |preparing your home for sale. First Impression Homes |
Pricing Your Home
| |Sellers may think that an overpriced property can simply be reduced if it doesn't sell. The danger with this approach is that by the time |
| |the property is finally reduced to its market value, it may have been on the market so long that buyers perceive it to be a tainted |
| |property. Buyers then question how long the home has been on the market and why it hasn't sold. Their offer to purchase, based on that |
| |knowledge, may be below its actual value. As real estate professionals, we use market research to arrive at an initial price that is both |
| |realistic and fair to you as the seller, but also attractive to buyers. This pricing process takes into account a number of key factors that|
| |include the property location and condition, and the market history and current activity. |
| |"Couldn't We Try This Price For A Couple Of Weeks?" |
| |Sales agents are constantly on the alert for new properties to show their active, qualified buyer. As a result, the majority of showings by |
| |sales agents on a new listing occurs when the house is first placed on the market. Once the group of agents and buyers have seen the |
| |property, showing activity decreases to only those buyers new to the market. Therefore, it is important to position your home at the best |
| |price during the first market exposure. |
We Have Buyers
|[pic] |The Better Homes Realty International Referral Network links qualified real estate professionals|
| |in relocation markets across the country. Through our network, we have access to buyers from all|
| |of our members. |
| |Our Target Marketing is a personalized plan for marketing your property; designed to find the |
| |right buyer. Additionally, all of our Better Homes Realty real estate agents have their own pool|
| |of buyers. Your new listing will be exposed to our inventory of current buyers who have not |
| |found a house to meet their needs in the current Multiple Listing Service inventories. They will|
| |be immediately notified that your home is available for sale. |
| |The Renter to Buyer Assistance Program is a method to aid properties listed through Better Homes|
| |Realty Realtors, and offers seller assistance to qualified buyers. This program is primarily |
| |used for first-time homebuyers who in most cases can afford a monthly payment but are short on |
| |the down payment and/or closing costs. Downpayment Gifts are frequently negotiated to consummate|
| |a sale, which might otherwise not happen. |
| |Corporate Relocation Service is available to part of Better Homes Realty Home Services. We have |
| |access to relocating families, which, in turn, are introduced to your home and our marketplace. |
Special Financing
| |Home Mortgage Services. Through our network of lenders, we have access to over 150 loan programs available to the buyers today. Special |
| |financing text message signs for your property. Free Mortgage Pre-Qualification |
Internet Advertising
| [pic] |According to the study conducted by the National Association of Realtors®, the use of Internet |
| |to search for a home has risen dramatically from a miniscule 2% of buyers in 1995 to a whopping |
| |85% in 2008. |
| | Exclusive Websites you can’t find anywhere else. |
| |Traffic Reports - Let your sellers know how their listing is performing on ® |
| [pic] |Post up to 25 jumbo size photos - capture the attention of more buyers. Homes with the most |
| |photos rise above all other listings when consumers search for homes by the number of photos |
| |Open House Alerts |
| |Open House alerts emailed to our buyer prospects. |
| |Additional listing promotion - Automatically displays teaser ads for up to 3 other listings Keep|
| |customers interested in a broader range of your company's listing inventory. The additional |
| |exposure will help generate even more buyer interest, emails and calls. |
| |Custom headlines and property descriptions - Paint a picture with words As evidenced by the |
| |massive exodus from newspapers to the internet, it's evident consumers are demanding more |
| |information Headlines that "sell" will help your listings stand out when buyers are searching. |
| [pic] |Our Internet marketing system includes featuring your home on the following sites: |
| |Over 1300 real estate domains including: |
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Create single property websites
|[pic] |Create single property websites for your listings with advanced presentation features, including|
| |own exclusive url ex 123main. |
| |Market your active properties or create private websites before meeting prospective sellers. Win|
| |more seller clients. There are no limitations: unlimited photos, unlimited videos and |
| |description. |
| |You can also use the RealBird Listing Publisher to create sites for sold properties or update |
| |existing for-sale single property websites to pending and sold. Over time, this will acumulate |
| |links and touch points to your websites, blogs and active properties in search engines. |
Unlimited photos, great looking slideshows
|[pic] |Unlimited professional photographs, great looking slideshows, well-written descriptive copy, 360|
| |degree Better Homes Realty Virtual Tours, floor plans, and your own individual property website |
| |are just some of the initial marketing techniques used by Better Homes to present your property |
| |in the best possible light. We will showcase your home with all the pertinent information |
| |including neighborhood statistics, school and government information. We can give a clear |
| |picture of the location with the Google Search tools and mapping. The property presentation is |
| |as much about the surrounding area of the listing as it is about the interior. We will create |
| |web pages with street maps, aerial photos, topographic maps and 3D flyovers. Driving directions |
| |and real time traffic are also available. |
Maps, maps and more maps
|[pic] |The property presentation is as much about the surrounding area of the listing as it is about |
| |the interior. Street maps, aerial photos, topographic maps and 3D flyovers are all part of your |
| |showcase. |
| |Visitors can also get driving directions, real-time traffic information and local coupons. Even |
| |better, all driving directions printed via your website will have your photo and contact |
| |information in the header. All this information is branded with your photo or logo and your |
| |contact information. |
Bird's Eye View and Google Street View
|[pic] |Your single property website incorporates the two most stunning neighborhood visualization |
| |tools: Microsoft® Bird's Eye View and Google Street Views. Availability depends on the area, but|
| |when it is provided, they are the most powerful tools to get a glimpse of the neighborhood |
| |through high resolution, interactive photography. See for example You |
| |can read more about how to embed Google Street Views on the RealBird blog. |
Unlimited description with WYSWYG editor
|[pic] |Describe your property in great details or summarize the main features only. It's up to you. The|
| |description editor allows you to copy and paste text from other property documents including |
| |your MLS property sheet or PDF flyer while maintaining all the document formatting. The editor |
| |also allows you to paste images and multimedia or links into your description: you have full |
| |control over the visual presentation of the description. |
| |Tip: Adding property description is not only important to inform your prospective buyers, but |
| |greatly helps search engine optimization. Your RSS feed will also contain this description, thus|
| |smaking it more informative for your RSS subscribers. |
| |We Live in an Information age, consumers demand it. It is our belief, that the more information|
| |you provide, the more the consumer needs you. |
Supports any type of multimedia: video, slideshows, widgets
|[pic] |You can embed multimedia, online documents, slideshows, panorama virtual tours or any 3rd party |
| |widgets into your listing website with a simple copy and paste operation. You may also embed |
| |multiple multimedia widgets with captions and descriptions. How about several videos per |
| |property flyer? Or neighborhood videos or 3rd party user generated content to enhance your |
| |property description? It's all doable and takes only minutes. |
Unlimited description with WYSWYG editor
|[pic] |The Listing Publisher gives you unlimited options to match the color theme of your existing sites |
| |or to create eye-catching backdrops for your flyers. Set any solid background color, create color |
| |gradient background with colors of you choice, a large image or tile your corporate logo or message|
| |in the background. Between these four main options, you can have a completely custom look and feel.|
| |Let your property website stand out from the crowd. |
Printable flyer with private labeled driving directions included
|[pic] |You visitors can easily add driving directions to the printable flyers. All driving direction |
| |printouts are branded with your contact information and photo. The driving direction feature |
| |actually make these flyers useful. Your visitors no longer have to go to other websites to print|
| |advertising ladden directions, they can do it from the print flyer page with only your contact |
| |information presented. |
Real-time market stats
|[pic] |Real-time market statistics are provided for over 6000 zipcodes in the US by our partner, Altos |
| |Research. New markets are added ongoing. Up-to-date median price charts are automatically |
| |included in your single property websites where available. The market stats page also acts as a |
| |lead collector allowing visitors to contact you for more stats and market reports. |
Describe the neighborhood
|[pic] |Would you like to tell more about the location? Describe the neighborhood on your property |
| |website. Copy and paste census data or local business directory from other sources or write an |
| |introduction about attractions and neighborhood facts. |
| |Tip: Just like with the property description, introduction to the neighborhood helps |
| |not only visitors, but also search engines and organic traffic generation. In many instances, |
| |visitors arrive to your property website via search engines due to the high relevancy the |
| |neighborhood info represents. |
| |Neighborhood Reports |
Live chat with your visitors
| |With Better Homes Realty our visitors have access to live chat with a real estate professional. We |
|[pic] |turn your listing into a virtual open house, engaging our visitors in live conversations to discuss |
| |your property details. |
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|Live chat by LivePerson | |
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What's nearby?
|[pic] |The built-in Google Local Search tool allows your visitors to map any points of interest around |
| |your property including schools, parks, libraries, restaurants and more. Just another |
| |interactive way for you to provide local information with your property website. |
Home Warranty
|The Home Protection Plan adds value to your home and is a safety net before and after your home sells. |
Real Estate Auction
|Auction Services |
Homes of Distinction
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MLS Multiple Listing Service
|Your home will be listed in local MLS,Multiple Website Service. MLS is a sharing of comprehensive home information among real estate |
|professionals. Listings brokers enter the data about a home for sale and offer to share the commission with a broker who brings a buyer. It's an|
|online software that contains all the specifics about a home, from the address, age, square footage, number of bedrooms, baths, upgrades and |
|schools districts to types of financing the seller will consider, and more. |
Utility Setup Service
|Free |
Brochures, Newspapers, Magazines, Television and more
|[pic] |At Better Homes Realty we don't stop there. We channel more buyers to your property through the use of more |
| |traditional real estate marketing as well as the newest media. Your listed property will be showcased in the |
| |regional and local newspapers to maximize exposure on the local level. To sell your property effectively, buyers |
| |need to be provided with all of the key information professionally presented in a brochure. That is why we |
| |produce a brochure for every property filled with all the important details about your home. This brochure is |
| |available at Open Houses, is presented to buyers when viewing your home and can be downloaded from your personal |
| |property website. The television show "Homes in Your Town" airs every week. |
| |Sample Brochure #1 | Sample Brochure #2| Floor Plan |
| |Better Homes | HGTV 30 Second Commercials |
Target Market By Direct Mail & Email
|Targeted direct mail has become an incredibly effective way of distributing available property information to the marketplace. We regularly use |
|direct mail to target all types of groups, including first-time buyers, move-up and downsizing buyers. Direct mail pieces will be sent on each |
|of our listings announcing your property for sale. These direct mail campaigns continue throughout the period we are marketing your home and |
|change according to the shelf position of your home and market conditions. We send thousands of emails to opt-in clients every month. |
|PostCards | Email Me Listings | Email a Card | Sample Email |
Mortgage Services
|[pic] |ICM provides special financing yards signs that will provide text info to cell phone with |
| |property information. |
Surf Your Town Business Directory
|Surf Your Town Business Directory | Insurance | Title |
Sales Force And Training
|We have over 500 affiliated Sales Executives speaking over 15 languages. In addition to the requirements of the state, all Better Homes Realty |
|Sales Executives attend an additional seventy-five hour training course. Here, all sales executives are trained in the techniques of the Home |
|Marketing System, which has sold more property than any other system in America. |
Additional Marketing Services
|Transaction Insurance $1,000,000 |
|Feng Shui |
|Portion of every commission donated to help the homeless - BetterHomes For All |
|Update you on conditions locally and nationally that will affect the marketing of your property and keep you current on financing conditions in |
|the real estate market |
|Pre-qualify all potential buyers |
|Stage public and broker open houses |
|Provide you with timely feedback on all showings of your home |
|Make available to you copies of your listing, advertising and marketing programs |
|Be available to represent you when an agreement of sale is presented and to assist in obtaining the highest and most realistic price |
|Constantly monitor the sale so that no problems suddenly develop. Oversee all follow-ups to assure that deposits are received, all contingencies|
|are met, and time frames adhered to |
|Be present at the Transfer of Title (closing) to continue to monitor the transaction for your benefit |
|Assist you in any way necessary to make the sale and closing of your property as smooth as possible with the least inconvenience to you and your|
|family. |
|This Marketing Plan is our commitment to you, should We decide to work together to market your most valued Possession: Your Home!! |
|The Better Homes Realty Home Merchandising System was designed in New Jersey and is now used nationally to enhance the value of a property |
|through merchandising, before the actual marketing plan begins. The Merchandising System is comprised of videos and print material which guides |
|the homeowner through a variety of inexpensive and free projects designed to make their home more presentable for showing. Click Here to watch |
|the Better Homes Realty Home Merchandising video. |
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