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Photo guidelines – North Sea Container Line Our photography inspires our audience of partners and customers, local and international. It builds on how we care about getting goods from A to B, and the boost of energy we get from helping our customers and partners.We are proud of the nature of our work – both at the office and at sea. Individuals and the team in NCL have a positive, exciting and optimistic energy. Your job as a photographer is to find and enhance this in all photos with or without people.We use our own photos were possible. The photos we use are simple, clear, energetic convey a clear message in accordance with our main company goals. ??Keep it free of disorganized and complicated elements.??Use simple compositions.??Balance photography with brand elements – 2 % yellow.?? decide if you are going for super close up and details or overview shots??help us to convey the poetic beauty of the nature of logistics Photos should be reflective of the season they are taken in (spring, winter, summer, autumn)Special notes on key objects:Vessels: Be mindful of rust. Use angles where it is minimized. Capture scale of vessel. Capture details (we know what we are doing – we are industry experts) Containers. Competitor logos are a hazzle. Try to find angles without too much of them. It is not always possible but important that some of the photos abide to this principle.Capture stacking (the key benefit of containers) PortThink If it is possible to gain some views of the hinterland. Ports are not islands, but key infrastructure and enhancement of transportation and industry production on land. TrucksAs few logos as possible Office and administrationTidy no clutter at desk, no disturbing elements. #betterversions of ourselves. #weareorganized #neatfreaks No pictures of computer screens!!!, (tv/overview screens can be seen in the background) it they are, they should be on, with something that is publicly available (and pleasing for the eye) for instance schedule/overview of vessels, drone video or similar. Technology is not the main attraction it is a hygiene factor the same way that a pen is. Be mindful of what type of technology(artefacts) is/are displayed. Preferably things that are no older than 1 years. People: Trustworthy, west coast Norway, know the industry, but creative and unconventional in finding the best solutions for our customers, forward thinking People Shots should be simple, direct and feature real people. The people captured, can either be looking off camera or giving direct eye contact (70%and 30%). Be mindful of:Eye contact (energetic eyes and facial expressions if possible)People: Enthusiastic, engaged, forward leaning, confident posturePersonality Connotation??Friendly??Transparent and honest??Smart and competent??AuthenticGroupsGroups of people not looking at the camera and doing an activity. The story should be helping and/or paving the way.Safety Believable situations: imagery should be real-life scenarios that depict people in NCL and connected companies going about their day-to-day life. Images should adhere to our strict safety standards. Photographers should be mindful when taking shots at an angle, sometimes this can lead to images where it looks like personnel are moving under loose objects. ?Stock photosUse stock photos for communication materials only as a last resort.Follow our photography guidelines and keep in mind the key principles when selecting a photograph. ................
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