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2016-2017 Visit Alexandria Member Benefits SummaryFor about a $1.37 a day, your membership in Visit Alexandria provides you with a range of benefits:Web Site— Your business’s listing on already connects you with 1.8 million web visits/year, and you are also entitled to post events on our calendar, which receives 170,000 page views per year. As of 2015, our website is now responsive, which means it will adapt to all screen sizes: desktop, laptop, tablet and smartphone. That makes it easier and faster for users, and it will improve our Google search rankings so that Alexandria content comes up higher and more often. With the expansion of content and the shift to a responsive site, we expect that by the end of 2016 we will have seen a 67% increase in traffic in just two years!Advertising—Thanks to strong support from the City of Alexandria, we’re spending over $1 million per year on the “Extraordinary Alexandria” media campaign. Our public-private partnership is investing in digital, print, outdoor, international and meetings media that builds consumer awareness. Alexandria’s branding campaign lays a rock-solid foundation for all of our other marketing vehicles.Official Alexandria Visitors Guide—Your membership includes a free listing. With a circulation of 350,000, the guide is distributed at 75 hotels and attractions in Washington, D.C., 30 Alexandria area hotels, over 45 locations in Arlington and at National Harbor/Tanger Outlets. Official Alexandria Map— As a member you are also listed free on the Official Alexandria Map. With a circulation of 320,000, this is a primary planning tool that visitors turn to. Paired with the Visitors Guide, it is the exclusive publication on the King Street Trolley and Alexandria-National Harbor Water Taxi. Visitor Information Center—Our concierge staff provide extraordinary guidance to over 62,000 walk-in visitors per year. Think of them as an extension of your sales team speaking to the most qualified leads—visitors who have already chosen Alexandria and who are looking for ideas of what to do, where to dine and why to stay longer. Your membership includes a free brochure rack slot in the Visitor Center. The Visitor Center has also greatly expanded its ticketing, so members have the opportunity to sell tickets to these tens of thousands of visitors who are looking for things to do.Public Relations—Our Communications team over 800 stories each year locally, nationally and internationally. Your membership connects you to that communications team and the journalists that they work with. We turn first to members for content that exemplifies the Extraordinary Alexandria experience.Direct Sales Representation—With participation in the American Bus Association (ABA), Meeting Planners International (PMPI), Society of Government Meeting Planners (SGMP) and more, the Visit Alexandria sales team represents members at trade shows and actively pursues corporate and association meetings, wedding planners and leisure/group travelers to bring their gathering to Alexandria resulting in more potential customers for you!Social Media—Increasingly visitors are turning to friends, family and peers for trusted referrals. With 75,000 social media followers on Facebook, Twitter, LinkedIn, and Instagram, Visit Alexandria is helping our members go viral.ExtraAlex Blog—With our new ExtraAlex blog we are telling the story each week of what’s new and interesting in Alexandria. With a rapidly growing and loyal following, we’re giving visitors and locals a reason to come back and read about Alexandria each week. It’s yet another channel we can use to let visitors know what’s new at businesses like yours.Seasonal and City-wide Promotions—Special events create a festive atmosphere and urgency to visit. Visit Alexandria promotes a series of events that you can be part of: Restaurant Weeks (summer and winter editions), Summer Sidewalk Sale, Black Friday/Small Business Saturday, Fall Arts season, Alexandria Extras Hotel Package, and Holiday promotions. Designed to build consumer spending, length of stay, brand awareness and visitation, these promotions are free for members to participate.Marketing Research—In today’s competitive marketplace, you need good information to make smarter and more cost effective marketing decisions. But obtaining and sifting through all of that data is time consuming and costly. That’s where Visit Alexandria comes in. Our research team collects the most relevant primary and secondary market information, and provides analysis and interpretation to ensure you’re on top of the latest trends. With several marketing forums each year and monthly newsletters, we save you time and money and help you make cost-effective decisions.Advertising Outlets— Above and beyond your basic web, Visitors Guide, and Map listings, there are members-only opportunities that help your business stand out from the crowd. Visit Alexandria members have exclusive access to advertising opportunities on , the Official Visitors Guide, the Official Visitors Map, the Official Alexandria Menu Book, the King Street Trolley, and the Visitor Center welcome display. So, with all those marketing arrows in your quiver, Visit Alexandria membership is working for you every day of the year. What other marketing investment can demonstrate that kind of return for just $1.37/day? ................
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