Three ways to promote your business or event for free

[Pages:2]three ways TO PROMOTE YOUR BUSINESS OR EVENT FOR FREE IN THE CITY OF MELBOURNE*

1 List on the What's On website

To be considered for free promotion, submit your business or event at whatson.melbourne..au Our What's On Melbourne marketing channels will help you reach even more Melburnians!

6,450,000 visitors annually

to our What's On website and What's On blog whatson.melbourne..au

80,000 Subscribers

receive our weekly newsletter whatson.melbourne..au /subscribe

780,000 followers

combined on

/WhatsOnMelb @WhatsOnMelb @WhatsOnMelb

2 Join our seasonal campaigns

Apply to be part of our seasonal marketing campaigns for free advertising for your business or event. To ensure you don't miss the dates to apply, simply subscribe to our newsletter at melbourne..au/marketingcampaigns

SUMMER January to February

WINTER June to August

CHRISTMAS November to December

Eligible businesses within the City of Melbourne municipality may receive free advertising in our seasonal campaigns, through channels such as:

Digital, radio and outdoor advertising

Weekly e-newsletter

Seasonal guides

What's On website

Social media

Videos and blogs

BUSINESS BENEFITS

Independent research^ estimates that last year's seasonal campaigns generated:

Winter

89,000

extra visits to the city

$22 million

additional spend with city businesses

Christmas

81,000

extra visits to the city

$25 million

additional spend with city businesses

*Subject to business criteria. ^Winter and Christmas campaign research, Whereto 2017

Turn over the page for more information.

Free marketing support via the City of Melbourne

3 Provide strong social media content

Boost exposure for your business or event by submitting your content at melbourne..au/digitalmarketing

MUST HAVES

A listing on our What's On website ? whatson.melbourne..au A great photo (refer photo tips) Short, succinct information to use for the social media caption (refer copy tips) Be early ? provide 2-4 weeks before publication date

COPY TIPS

? Keep it brief ? Include the most newsworthy aspect of

your event or business or a compelling story ? Don't use promotional or sales focused language

PHOTO TIPS

? Photo should be high resolution (1MB or more) with no text, logos or graphics

? Bright, colourful and in focus ? Facebook and Twitter: preferred format

is landscape (horizontal rectangle) ? Instagram: preferred format is square

or portrait (vertical rectangle)

HASHTAG

? Remember to use #MelbMoment when posting on your Instagram page. We continuously review content that includes this hashtag to share across our channels.

Here are some great image examples from local businesses and events that we have shared on our pages.

We curate all content published on our social hub and retain editorial rights over content submissions. We reserve the right to decline to publish any business or event that we deem unsuitable.

Find more information about our marketing opportunities at melbourne..au/digitalmarketing Questions? Contact us at marketing@melbourne..au

JUNE 2018 ? Correct at the time of publishing.

Follow us

/WhatsOnMelb @WhatsOnMelb @WhatsOnMelb

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