Penetanguishene.civicweb.net
Presentation to Council – January 2008
The Southern Georgian Bay Chamber of Commerce was officially registered on December 17, 2003. The Chamber represents the four Municipalities of Midland, Penetanguishene, Tay and Tiny.
Overview:
➢ The Organization
➢ Tourism
➢ 2007 Accomplishments
➢ 2008 Goals and Objectives
➢ Financials – Tourism
➢ Why Invest in Your Chamber
➢ Questions and Answers
The Organization
Mission Statement:
The Southern Georgian Bay Chamber of Commerce shall promote and improve the commercial, professional, industrial, agricultural, economic, civic and social well being of the district serviced by this organization.
Organizational Chart:
Board of Directors
General Manager
Membership/Events Assistant
Accounting/Communication Assistant
Seasonal Staff
Board of Directors:
Brian Berriault – President – Backwater Tackle & Line
George MacDonald – Vice President – ELCAN Optical Technology
Glen Lessard – Secretary/Treasurer – Bank of Montreal
Jason Harris – Orr Lake Golf Club
George Kontos – Pros Marketing
Michael Laplante – Ferguson Barristers
Don Redmond – RE/MAX Georgian Bay
Frances Ross – The Mirror
Mayor Peggy Breckenridge – Township of Tiny
Mayor Jim Downer – Town of Midland
Mayor Anita Dubeau – Town of Penetanguishene
Mayor Scott Warnock – Township of Tay
Tourism
Tourism Function:
➢ Knowledgeable Staff
➢ Advertising/Marketing
➢ Tourism Information Centre
➢ Fulfill Tourism Information Requests
➢ Website
➢ Trade Shows
➢ Visitor Coupon Packages
➢ Visitor Guide Book Distribution
Visitor Guide Book:
➢ Promotes Southern Georgian Bay
➢ Promotes Chamber Members
➢ Promotes Community Events
➢ Distributed at Trade Shows
➢ Distributed to Tourism Centres
➢ Available for Download from the Website in English and French
➢ 50,000 copies are printed
➢ Over 48,000 copies were downloaded
NEW for 2008
➢ Increased from 68 pages to 75 pages
➢ Two page spread for maps
➢ Exceeded $10,000 in sales – 47 businesses found value in advertising
➢ French version will be added to the website for downloading
➢ It is recognized as the complete guide to the area
Georgian Bay Tourism:
Membership
➢ Voice on behalf of our Membership
➢ Voice on behalf of our Municipalities
➢ VOICE to drive Tourism to Southern Georgian Bay
➢ Partnership – Decision Maker
➢ Financial benefit – leverage up to $100,000.00
➢ Marketing benefits
➢ Website
Trade Shows:
Attend
➢ Toronto International Boat Show – January 12 - 20
Market
➢ Elmvale Maple Syrup Festival
➢ London Golf & Travel Show
➢ Montreal RV Show
➢ Montreal Salon des Baby Boomers
➢ National Outdoor Show
➢ Ottawa Travel & Vacation Show
➢ Snowmobile Show
➢ Bienvenue Quebec
➢ Toronto Travel & Leisure Show
➢ Ontario Motor Coach Association
Tourism Website:
Viewed in both official languages (English & French)
southerngeorgianbay.on.ca
2007 - Accomplishments
Acknowledgements - Awards:
Small Business of the Year – Health Works Chiropractic & Wellness Centre
Large Business of the Year – Parkbridge Lifestyle Communities
Site Enhancement – Bayside Medical Centre
Ambassador – Georgian Bay Tourism Group
Presidents – La Maison Rosewood Shelter and Paul Hamelin
Accomplishments:
➢ 76 new Members = 489 Total Members
➢ Assisted over 8,000 Visitors
➢ Over 50 Member to Member participants
➢ Recognized over 30 businesses for reaching a milestone anniversary.
➢ French translation of the Tourism section of the website
➢ Increased media coverage
➢ Contacted 30% of Members to determine their needs and to highlight Chamber services
➢ Over 50 registrations for the Alliance Conference
➢ Co-hosted a Fraud Seminar
➢ Served over 400 people at the BBQ
➢ Over 120 golfers
➢ Increased web traffic
➢ 11 monthly Business After 5
➢ 11 issues of Chamber Chat
➢ 20,000 copies of Charting Our Progress distributed through The Mirror
➢ Increased website traffic
2008 Goals and Objectives
Business Website:
➢ Listing of members
➢ Links to members
➢ Information updates
➢ Calendar of Events
➢ Membership Information
➢ News and Press releases on the area
NEW – Web Advertising:
➢ Monthly advertising for Members
NEW – Business Directory:
➢ Free listing
➢ Members only
➢ 20,500 distribution
➢ Advertising space
Chamber Chat:
➢ Communication
➢ Promotes Members
➢ Monthly publication
➢ Available on-line
➢ Advertising space
Business After 5:
➢ Monthly
➢ Networking
➢ Communication
➢ Scheduled venues
➢ Chamber coupons – NEW
NEW – Curling Bonspiel:
➢ January 26 at the Penetanguishene Curling Club
Annual General Meeting:
➢ February 19 at the Inn at Bay Moorings
Alliance Professional Development Conference:
➢ April 8 at the Penetanguishene Arena
NEW – Visitor Coupon Packages:
➢ Business coupons
➢ Discounts and Promotions
➢ Distributed May – September
➢ Produce 500 packages
BBQ:
➢ June 20 at the Midland Town Dock
Golf Tournament:
➢ September 4 at the Midland Golf & Country Club
NEW – Business Network Trade Show:
➢ October 22 at the Best Western Highland Inn
Member to Member Discount Program:
➢ Promotes businesses
➢ Network
➢ Increase visibility
Referral Program:
➢ Increase membership
➢ Advertising value $1,500.
➢ Increase networking
Christmas Drop-in:
➢ Networking
➢ Chamber office
➢ Sponsorship draw
➢ Christmas Cheer
Financials - Tourism
Financials – Tourism:
|Advertising/Marketing | 30,000.00 |
|Conference/Seminar/Networking | 200.00 |
|Dues/Subscriptions | 200.00 |
|Operations | 4,100.00 |
|Postage | 1,700.00 |
|Supplies | 500.00 |
|Trade Shows | 5,000.00 |
|Travel Expenses | 1,000.00 |
|Wages | 28,650.00 |
|TOTAL | 71,350.00 |
Contribution according to formula:
|Town of Midland | 39,242.50 |55% |
|Town of Penetanguishene | 17,837.50 |25% |
|Township of Tay | 7,135.00 |10% |
|Township of Tiny | 7,135.00 |10% |
Why Invest in Your Chamber?
#1 Communication
#2 Community Support
#3 Stronger Voice
#4 Recognition
#5 Economic Prosperity
#6 Have Some Fun
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Southern Georgian Bay Chamber of Commerce
Midland – Penetanguishene – Tay - Tiny
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