Penetanguishene.civicweb.net



Presentation to Council – January 2008

The Southern Georgian Bay Chamber of Commerce was officially registered on December 17, 2003. The Chamber represents the four Municipalities of Midland, Penetanguishene, Tay and Tiny.

Overview:

➢ The Organization

➢ Tourism

➢ 2007 Accomplishments

➢ 2008 Goals and Objectives

➢ Financials – Tourism

➢ Why Invest in Your Chamber

➢ Questions and Answers

The Organization

Mission Statement:

The Southern Georgian Bay Chamber of Commerce shall promote and improve the commercial, professional, industrial, agricultural, economic, civic and social well being of the district serviced by this organization.

Organizational Chart:

Board of Directors

General Manager

Membership/Events Assistant

Accounting/Communication Assistant

Seasonal Staff

Board of Directors:

Brian Berriault – President – Backwater Tackle & Line

George MacDonald – Vice President – ELCAN Optical Technology

Glen Lessard – Secretary/Treasurer – Bank of Montreal

Jason Harris – Orr Lake Golf Club

George Kontos – Pros Marketing

Michael Laplante – Ferguson Barristers

Don Redmond – RE/MAX Georgian Bay

Frances Ross – The Mirror

Mayor Peggy Breckenridge – Township of Tiny

Mayor Jim Downer – Town of Midland

Mayor Anita Dubeau – Town of Penetanguishene

Mayor Scott Warnock – Township of Tay

Tourism

Tourism Function:

➢ Knowledgeable Staff

➢ Advertising/Marketing

➢ Tourism Information Centre

➢ Fulfill Tourism Information Requests

➢ Website

➢ Trade Shows

➢ Visitor Coupon Packages

➢ Visitor Guide Book Distribution

Visitor Guide Book:

➢ Promotes Southern Georgian Bay

➢ Promotes Chamber Members

➢ Promotes Community Events

➢ Distributed at Trade Shows

➢ Distributed to Tourism Centres

➢ Available for Download from the Website in English and French

➢ 50,000 copies are printed

➢ Over 48,000 copies were downloaded

NEW for 2008

➢ Increased from 68 pages to 75 pages

➢ Two page spread for maps

➢ Exceeded $10,000 in sales – 47 businesses found value in advertising

➢ French version will be added to the website for downloading

➢ It is recognized as the complete guide to the area

Georgian Bay Tourism:

Membership

➢ Voice on behalf of our Membership

➢ Voice on behalf of our Municipalities

➢ VOICE to drive Tourism to Southern Georgian Bay

➢ Partnership – Decision Maker

➢ Financial benefit – leverage up to $100,000.00

➢ Marketing benefits

➢ Website

Trade Shows:

Attend

➢ Toronto International Boat Show – January 12 - 20

Market

➢ Elmvale Maple Syrup Festival

➢ London Golf & Travel Show

➢ Montreal RV Show

➢ Montreal Salon des Baby Boomers

➢ National Outdoor Show

➢ Ottawa Travel & Vacation Show

➢ Snowmobile Show

➢ Bienvenue Quebec

➢ Toronto Travel & Leisure Show

➢ Ontario Motor Coach Association

Tourism Website:

Viewed in both official languages (English & French)

southerngeorgianbay.on.ca

2007 - Accomplishments

Acknowledgements - Awards:

Small Business of the Year – Health Works Chiropractic & Wellness Centre

Large Business of the Year – Parkbridge Lifestyle Communities

Site Enhancement – Bayside Medical Centre

Ambassador – Georgian Bay Tourism Group

Presidents – La Maison Rosewood Shelter and Paul Hamelin

Accomplishments:

➢ 76 new Members = 489 Total Members

➢ Assisted over 8,000 Visitors

➢ Over 50 Member to Member participants

➢ Recognized over 30 businesses for reaching a milestone anniversary.

➢ French translation of the Tourism section of the website

➢ Increased media coverage

➢ Contacted 30% of Members to determine their needs and to highlight Chamber services

➢ Over 50 registrations for the Alliance Conference

➢ Co-hosted a Fraud Seminar

➢ Served over 400 people at the BBQ

➢ Over 120 golfers

➢ Increased web traffic

➢ 11 monthly Business After 5

➢ 11 issues of Chamber Chat

➢ 20,000 copies of Charting Our Progress distributed through The Mirror

➢ Increased website traffic

2008 Goals and Objectives

Business Website:

➢ Listing of members

➢ Links to members

➢ Information updates

➢ Calendar of Events

➢ Membership Information

➢ News and Press releases on the area

NEW – Web Advertising:

➢ Monthly advertising for Members

NEW – Business Directory:

➢ Free listing

➢ Members only

➢ 20,500 distribution

➢ Advertising space

Chamber Chat:

➢ Communication

➢ Promotes Members

➢ Monthly publication

➢ Available on-line

➢ Advertising space

Business After 5:

➢ Monthly

➢ Networking

➢ Communication

➢ Scheduled venues

➢ Chamber coupons – NEW

NEW – Curling Bonspiel:

➢ January 26 at the Penetanguishene Curling Club

Annual General Meeting:

➢ February 19 at the Inn at Bay Moorings

Alliance Professional Development Conference:

➢ April 8 at the Penetanguishene Arena

NEW – Visitor Coupon Packages:

➢ Business coupons

➢ Discounts and Promotions

➢ Distributed May – September

➢ Produce 500 packages

BBQ:

➢ June 20 at the Midland Town Dock

Golf Tournament:

➢ September 4 at the Midland Golf & Country Club

NEW – Business Network Trade Show:

➢ October 22 at the Best Western Highland Inn

Member to Member Discount Program:

➢ Promotes businesses

➢ Network

➢ Increase visibility

Referral Program:

➢ Increase membership

➢ Advertising value $1,500.

➢ Increase networking

Christmas Drop-in:

➢ Networking

➢ Chamber office

➢ Sponsorship draw

➢ Christmas Cheer

Financials - Tourism

Financials – Tourism:

|Advertising/Marketing | 30,000.00 |

|Conference/Seminar/Networking | 200.00 |

|Dues/Subscriptions | 200.00 |

|Operations | 4,100.00 |

|Postage | 1,700.00 |

|Supplies | 500.00 |

|Trade Shows | 5,000.00 |

|Travel Expenses | 1,000.00 |

|Wages | 28,650.00 |

|TOTAL | 71,350.00 |

Contribution according to formula:

|Town of Midland | 39,242.50 |55% |

|Town of Penetanguishene | 17,837.50 |25% |

|Township of Tay | 7,135.00 |10% |

|Township of Tiny | 7,135.00 |10% |

Why Invest in Your Chamber?

#1 Communication

#2 Community Support

#3 Stronger Voice

#4 Recognition

#5 Economic Prosperity

#6 Have Some Fun

-----------------------

[pic]

Southern Georgian Bay Chamber of Commerce

Midland – Penetanguishene – Tay - Tiny

................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download