Key Terms and Concepts Chapter 12: Social Psychology
Definition of social psychology. Social processes. Cognitive processes. Two fundamental axioms of social psychology. Construction of reality. Pervasiveness of social influence. Three motivational principles. Striving for mastery. Seeking connectedness. Valuing “me and mine” Three processing principles. Conservatism principle. Accessibility principle. Superficiality versus depth. Interrelations … ................
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