International Snowmobile Safety Week

January 16-24, 2021

International

Snowmobile Safety Week

Campaign Action Manual

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Contents

The Situation

Organizing a Campaign

Grass Roots Efforts

Form a Committee

Calendar

Activities

Publicity

Sponsors

Spokesmanship

Tips on Public Speaking

Tips for the Committee Chairperson

Samples

Proclamation

News Releases

Snowmobile Safe Ride Checklist

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The theme of International Snowmobile Safety has never been more appropriate

than now. The International Snowmobile Manufacturers Association, that unites all four

snowmobile manufacturers, has developed the responsible snowmobiling program

titled: Safe Riders! You make snowmobiling safe?. All snowmobile associations /

federations, clubs, affiliates, government administrators, and enthusiasts are

encouraged to participate in the program. Materials that are available include: posters,

fact books, a safety video, public service announcements, a web site and decals that

highlight safety messages and enhance safety education efforts.

We hope that you will find this Campaign Action Manual useful in your

organization¡¯s Snowmobile Safety Campaign. The suggested activities contained in this

manual can be modified to meet your club¡¯s needs. Any suggestions or ways to

improve this manual are welcome. Have a great snowmobile season!

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The Situation

Snowmobiling is a fun and exciting family activity enjoyed by over 4 million

people across the United States and Canada. The sport is a safe and an enjoyable

form of recreation if done properly and with respect.

The purpose of International Snowmobile Safety Week is to expose people to

safe snowmobiling practices and to demonstrate how operating safely can prevent

mishaps. The activities and promotions contained in this informational piece stress safe

and responsible snowmobiling.

Safe Snowmobiling Means¡­

1. Never consume alcohol or drugs before or during snowmobiling.

2. Become familiar with the snowmobile you ride.

3. Operate at safe and reasonable speeds.

4. Stay on trails and areas where snowmobiling is permitted.

5. Avoid travel on unfamiliar frozen bodies of water.

6. Using extra caution at night.

7. Keep your snowmobile properly maintained.

8. Become familiar with the terrain you will travel on.

9. Listen to the weather forecast before you leave.

10. Always wear a helmet and proper clothing.

11. Never riding alone, and letting someone know where you are going and when

you plan to return.

12. Carrying emergency supplies and learning survival skills.

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Organizing a Campaign

There are many individuals and organizations who care about snowmobile safety. To

name a few:

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Volunteer snowmobile safety instructors

State and Provincial snowmobile safety instructors

Health care professionals

Organizations

International Association of Snowmobile Administrators

American Council of Snowmobile Associations

Canadian Council of Snowmobile Organizations

International Snowmobile Manufacturers Association

State Associations and Provincial /Territorial Organizations

Individual Snowmobile Clubs

International Snowmobile Media Council

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A number of campaigns aimed at safe snowmobiling have been developed and

implemented by various snowmobile organizations.

In 1995, the International

Snowmobile Manufacturers Association endorsed a campaign titled: Safe Riders! You

make snowmobiling safe?.

This slogan highlights the industry¡¯s desire to encourage safe snowmobiling. The

effort is coordinated from the International Snowmobile Manufacturers Association office

located in Haslett, Michigan. Ed Klim, President of ISMA, states Arctic Cat, Inc.; BRP,

Inc.; Polaris Industries, Inc. and Yamaha Motor Corporation have joined together in this

unique program.

All snowmobile associations/federations, clubs, affiliates, government

administrators and enthusiasts are encouraged to participate in the program. Posters,

fact books, and decals highlighting the logo and slogan, along with key issues pertaining

to safe snowmobiling, will be distributed this snowmobiling season at Snow Shows

throughout North America. Industry members are encouraged to use the slogan and

logo in their publications to expand the safety message to snowmobilers of all ages.

Safe Riders! has available a safety training DVD as well as printed, audio and

video Public Service Announcements for distribution to your local newspapers, radio

and television stations. For further information, please contact the International

Snowmobile Manufacturers Association at .

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GRASS ROOTS EFFORTS

The combined efforts of industry, government and volunteers in this International

Snowmobile Safety Week campaign is unprecedented; the assistance of the 3,000 +

local clubs across the snowbelt is critical to its success. YOU know what can work in

your individual community better than anyone else, and your help is vital.

FORM A COMMITTEE¡­

Each club should assemble a committee to work on the International Snowmobile

Safety Week campaign. One person cannot do all the work, and if the duties are

divided among a committee, it makes everyone¡¯s load lighter and goals easier to

accomplish. Are there other organizations in your community whom you can involve in

this effort? Combine forces whenever possible. The duties can be divided as such:

Committee Chair Coordinator

Make assignments, oversee activities, find other community organizations to participate.

Publicity Coordinator

In charge of dispersing information: poster distribution, news releases, advertising.

Activities Coordinator

You may need several people to fulfill these duties. Develops and coordinates activities

and events.

Spokesperson

Pick a person who likes to talk, and knows what they¡¯re talking about! This person

could visit various organizations in the community (schools, emergency services,

service clubs) to speak on snowmobile safety. A club member who is Volunteer

Instructor for the Snowmobile Safety Course may be a good candidate for this position.

Sponsor Coordinator

This person will contact various sources for sponsorship of projects that will need

funding, manpower, etc.

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