Global Marketing Strategies
Global Marketing Strategies
Marketing Strategies for Going Abroad
What You Will Learn...
3 marketing strategies when selling abroad: 1. Globalization 2. Adaptation 3. Customization
Risks and challenges of each strategy Examples of successful strategies Failures
Review
What does PEST stand for? Political, Economic, Socio-cultural, Technology
What is a PEST analysis used for? Gain a better understanding of potential
opportunities or threats to a company
Global Marketing Strategies
When selling abroad:
Consider the 4 P's Conduct a PEST analysis Explore the 3 global marketing strategies
3 Global Marketing Strategies:
Global Marketing Strategies
Globalization
Adaptation
Customization
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